Startups that rewrote their homepage pitch

In Q4 2026 (to 10 November 2026), 13 startups rewrote their homepage headline, out of 1,797 with at least two captures in the archive that quarter. These are observations in the archive, not a market-wide rate. Coverage differs by quarter.

What counts

The homepage headline was rewritten (fewer than half of its words kept) and a classifier found the two versions comparable; both headlines are quoted. A rewrite can be a new market, a new product or new copy: it is not labelled a pivot. A change counts in a quarter only when both checks it lies between fall in that quarter; the share is out of the startups with at least two visible captures in that quarter. Two captures do not guarantee a usable comparison, and observation frequency varies. Method.

1,549 observations cannot be allocated to a quarter. Inspect their date ranges. Zero counted changes does not establish that nothing changed.

1,549 observations · less precisely dated. Showing 1361–1400.

Dated less precisely

These changes happened between two checks in different quarters, or were already showing at the first check, so they are not counted in any quarter above.

1. Bodyport: Changed its homepage headline from “The future of cardiovascular risk detection.” to “Comprehensive care. One simple step.”.
   Between 16 July 2019 and 26 January 2021 · archived page
2. causaLens: Changed its homepage headline from “A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME” to “Optimize your business with Causal AI”.
   Between 24 July 2020 and 25 January 2021 · archived page
3. Hiro Robotics: Changed its homepage headline from “Open Positions:” to “You can automate more processes than you'd imagine”.
   Between 18 January 2020 and 25 January 2021 · archived page
4. Alpha Drive: Changed its homepage headline from “ALPHA DRIVE | Enabling Road Safety Through Simulation” to “ALPHA DRIVE | QA for AI”.
   Between 6 July 2019 and 24 January 2021 · archived page
5. Legal Nodes: Changed its homepage headline from “Get your company’s legal done” to “A single place to get all your legal tasks done remotely”.
   Between 22 July 2020 and 22 January 2021 · archived page
6. Klimate: Changed its homepage headline from “Say hello to” to “Let’s put your CO2 back in the ground.”. A classifier read this as a change in its target customer.
   Between 10 August 2020 and 22 January 2021 · archived page
7. Fliqpay: Changed its homepage headline from “Accept Bitcoin payments from anywhere in the world.” to “Cross-Border Payments Infrastructure For Global Businesses”. A classifier read this as a change in its core product.
   Between 21 July 2020 and 21 January 2021 · archived page
8. 2ndKitchen: Changed its homepage headline from “For Businesses” to “New Homepage”.
   Between 15 January 2020 and 20 January 2021 · archived page
9. env0: Changed its homepage headline from “Self-Service Cloud Environments” to “Collaborative Remote-Run Workflows Management for Cloud Deployments”.
   Between 16 July 2020 and 20 January 2021 · archived page
10. Logiwa: Changed its homepage headline from “A Warehouse and Inventory Management Software That Scales with Your Business” to “The Next-Gen SaaS WMS Software”.
    Between 12 May 2020 and 20 January 2021 · archived page
11. eTEU: Changed its homepage headline from “We Work With You On” to “We Help You”. A classifier read this as a change in its core product.
    Between 9 August 2020 and 20 January 2021 · archived page
12. Gridwise: Changed its homepage headline from “Boost your earnings by 39%” to “The ultimate rideshare and delivery assistant”. A classifier read this as a change in its core product.
    Between 5 March 2020 and 19 January 2021 · archived page
13. Lawgeex: Changed its homepage headline from “LET YOUR LAWYERS BE LAWSTARS” to “Big for legal Better for business”.
    Between 11 January 2020 and 18 January 2021 · archived page
14. Corti: Changed its homepage headline from “Corti – AI that saves lives” to “AI for Patient Consultations”.
    Between 8 February 2020 and 18 January 2021 · archived page
15. DataSine: Changed its homepage headline from “Stop guessing. Start creating.” to “Stop guessing with your Facebook ads.”.
    Between 21 July 2020 and 18 January 2021 · archived page
16. CERES TAG Ltd: Changed its homepage headline from “New Generation Smart Ear Tag for Livestock Provenance & Management” to “Ceres Tag Smart Ear Tag Technology”.
    Between 15 July 2019 and 18 January 2021 · archived page
17. Cytomos: Changed its homepage headline from “Cytomos™ is a leader in rapid label-free cell analysis for biotech research and in-vitro diagnostics using dielectric spectroscopy.” to “Predictive Bioprocessing Analytics”.
    Between 2 October 2017 and 17 January 2021 · archived page
18. Ataccama: Changed its homepage headline from “Transform your business with our AI-powered Data Curation platform” to “Self-Driving Data Management & Governance”.
    Between 19 January 2019 and 16 January 2021 · archived page
19. LiveLike: Changed its homepage headline from “Bringing home” to “YOUR IDEAL FAN EXPERIENCE”.
    Between 10 May 2020 and 15 January 2021 · archived page
20. ARway: Changed its homepage headline from “Want to talk with somebody now?” to “Augmented Reality Software KIT to frame the digital World.”.
    Between 1 July 2020 and 15 January 2021 · archived page
21. Capacity: Changed its homepage headline from “Because knowledge is more than power.” to “A new kind of helpdesk.”.
    Between 4 January 2020 and 9 January 2021 · archived page
22. Garuda Aerospace: Changed its homepage headline from “Garuda Aerospace” to “Garuda – Drones Manufacturing and Maintenance”.
    Between 25 October 2019 and 7 January 2021 · archived page
23. Chronosphere: Changed its homepage headline from “Next generation monitoring platform for scale” to “True Cloud-Native Monitoring Scale reliably. End overages.”.
    Between 2 July 2020 and 5 January 2021 · archived page
24. Cipher Skin: Changed its homepage headline from “Cipher Skin™” to “Make the most of your rehab program. Make it meaningful to you.”.
    Between 21 August 2019 and 4 January 2021 · archived page
25. Mission Bio: Changed its homepage headline from “Targeted Single-Cell Solutions for High Impact Applications.” to “Unravel the threads of cancer’s complexity.”.
    Between 20 July 2019 and 4 January 2021 · archived page
26. Follow My Vote: Changed its homepage headline from “Follow My Vote” to “Mobile Voting: The Why”.
    Between 23 July 2019 and 3 January 2021 · archived page
27. Game.tv: Changed its homepage headline from “Meet Tourney” to “mobile esports for communities, clans and guilds”.
    Between 1 January 2020 and 2 January 2021 · archived page
28. Airtable: Changed its homepage headline from “Create, your way” to “One workspace. platform. source of truth. Endless solutions.”.
    Between 2 July 2020 and 1 January 2021 · archived page
29. EDITED: Changed its homepage headline from “Retail Minus the Guesswork” to “The Retail Market Intelligence Platform”.
    Between 1 January 2020 and 1 January 2021 · archived page
30. ImpriMed (ImpriMed / ImpriMed, Inc.): Changed its homepage headline from “Precision medicine for pet cancer patients” to “The fight against dog lymphoma got personal”.
    Between 15 July 2019 and 16 November 2020 · archived page
31. EINO: Changed its homepage headline from “Artificial Intelligence for predicting where and why populations move” to “You’ve always had vision.”. A classifier read this as a change in its core product and its target customer.
    Between 3 January 2020 and 2 November 2020 · archived page
32. CaptureProof: Changed its homepage headline from “KEEP TRACK OF YOUR HEALTH OVER TIME” to “compare patient progress”.
    Between 19 July 2018 and 1 November 2020 · archived page
33. Blue Fever: Changed its homepage headline from “Videos to Fit Your Mood Let's text 💙🔥” to “BLACK LIVES MATTER”.
    Between 14 March 2019 and 1 November 2020 · archived page
34. Geowox: Changed its homepage headline from “Residential Real Estate Insights in One Platform.” to “Rethinking property valuations”.
    Between 9 June 2018 and 1 September 2020 · archived page
35. 9T Labs AG: Changed its homepage headline from “9T Labs | Carbon Fiber 3D Printing” to “9T Labs | Digital Composites Production”.
    Between 22 July 2019 and 21 August 2020 · archived page
36. Dynaspace: Changed its homepage headline from “Dynaspace – Simplifying Space Missions” to “Dynaspace – Launching Aquaculture into Orbit!”. A classifier read this as a change in its core product.
    Between 23 July 2019 and 15 August 2020 · archived page
37. Impira: Changed its homepage headline from “Scale your creativity” to “Data entry, automated”. A classifier read this as a change in its core product.
    Between 19 July 2019 and 14 August 2020 · archived page
38. Fostrum: Changed its homepage headline from “App Marketplace & Integrations” to “Supercharge your Business Banking with Fostrum”. A classifier read this as a change in its core product.
    Between 20 July 2019 and 14 August 2020 · archived page
39. BigTeam: Changed its homepage headline from “The smartest feedback tool for teams, customers and users | BigTeam” to “The customer feedback platform for startups, eCommerce and SMBs”.
    Between 16 July 2019 and 12 August 2020 · archived page
40. Duality AI: Changed its homepage headline from “Our platform leverages non-deterministic and adversarial testing with humans to improve safety and time-to-market for autonomous robotics.” to “Virtual worlds for solving real problems”. A classifier read this as a change in its core product.
    Between 14 March 2019 and 10 August 2020 · archived page

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Cite this page

StartupHistory, “Startups that rewrote their homepage pitch”, https://startuphistory.org/t/repositioned (accessed 10 November 2026)

Machine-readable: /t/repositioned.json · All topics