Plaid

Plaid (plaid.com): 7 changes recorded in its website history since June 2014. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

HeadlineBetween 2 July 2026 and 6 November 2026
BeforeTurn data into revolutionary financial products
AfterEurope’s leading open banking platform
Observed on the company’s website; business claims are not independently verified.
earlier archived page current websiteHistorical capture not publicly availableLink to observation
TractionBetween 3 January 2025 and 2 July 2026
Now claims “20 countries” on its homepage (was “18 countries”).
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 3 January 2025 and 2 July 2026
BeforeBuilt to power the world of digital finance
AfterTurn data into revolutionary financial products
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 1 July 2023 and 3 January 2025
BeforeThe safer way for your users to link financial accounts
AfterBuilt to power the world of digital finance
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 6 February 2018 and 3 July 2019
BeforeDevelop the future of financial services
AfterThe easiest way for users to connect their bank accounts to an app
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
PricingBetween 14 August 2015 and 2 February 2017
Added a pricing page.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 14 August 2015 and 2 February 2017
BeforeThe API for banking data.
AfterDevelop the future of financial services
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation

First recorded website

Observed 5 June 2014

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

The Modern API for Banking Data

Plaid is an API to power developers of financial services applications and help them connect with user bank accounts.

archived page Link to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

Seen November 2026 · 1 capture · latest observed messagingEurope’s leading open banking platform
Plaid helps companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
This wording observed 6 November 2026.
current websiteHistorical capture not publicly available
Seen July 2026 · 1 captureTurn data into revolutionary financial products
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
This wording observed 2 July 2026.
archived page
Seen January 2025 · 1 captureBuilt to power the world of digital finance
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
This wording observed 3 January 2025.
archived page
July 2019 – July 2023 · 4 capturesThe safer way for your users to link financial accounts
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
This wording observed 1 July 2023.
archived page
Inspect 4 captures in this group
- 3 July 2019 · The easiest way for users to connect their bank accounts to an app archived page
- 12 January 2021 · The easiest way for users to connect their financial accounts to an app archived page
- 1 July 2022 · The safer way for people to connect financial accounts to an app archived page
- 1 July 2023 · The safer way for your users to link financial accounts archived page
February 2017 – February 2018 · 2 capturesDevelop the future of financial services
Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.
This wording observed 6 February 2018.
archived page
Inspect 2 captures in this group
- 2 February 2017 · Develop the future of financial services archived page
- 6 February 2018 · Develop the future of financial services archived page
June 2014 – August 2015 · 2 capturesThe API for banking data.
Plaid is an API to power developers of financial services applications and help them connect with user bank accounts.
This wording observed 14 August 2015.
archived page
Inspect 2 captures in this group
- 5 June 2014 · The Modern API for Banking Data archived page
- 14 August 2015 · The API for banking data. archived page

Cite this record

StartupHistory, “Plaid” company record, https://startuphistory.org/c/plaid.com

Machine-readable: /c/plaid.com.json. How changes are found: method.