{
  "company": {
    "name": "Plaid",
    "website": "https://plaid.com/",
    "record": "https://startuphistory.org/c/plaid.com"
  },
  "status": null,
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    "observed_at": "2014-06-05T01:48:57.000Z",
    "headline": "The Modern API for Banking Data",
    "description": "Plaid is an API to power developers of financial services applications and help them connect with user bank accounts.",
    "evidence": "https://web.archive.org/web/20140605014857/https://plaid.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:04:13.406Z",
  "live_status": null,
  "messaging": [
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      "quote_observed_at": "2015-08-14T07:09:17.000Z",
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          "headline": "The Modern API for Banking Data",
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          "evidence": "https://web.archive.org/web/20140605014857/https://plaid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The API for banking data.",
          "subhead": "Plaid is an API to power developers of financial services applications and help them connect with user bank accounts.",
          "observed_at": "2015-08-14T07:09:17.000Z",
          "evidence": "https://web.archive.org/web/20150814070917/https://plaid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The API for banking data.",
      "subhead": "Plaid is an API to power developers of financial services applications and help them connect with user bank accounts.",
      "from": "2014-06-05T01:48:57.000Z",
      "to": "2015-08-14T07:09:17.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20150814070917/https://plaid.com/",
      "evidence_kind": "internet_archive",
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          "to": "2015-08-14T07:09:17.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2018-02-06T23:45:55.000Z",
      "variants": [
        {
          "headline": "Develop the future of financial services",
          "subhead": "The technology layer for financial services",
          "observed_at": "2017-02-02T08:33:47.000Z",
          "evidence": "https://web.archive.org/web/20170202083347/https://plaid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Develop the future of financial services",
          "subhead": "Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.",
          "observed_at": "2018-02-06T23:45:55.000Z",
          "evidence": "https://web.archive.org/web/20180206234555/https://plaid.com/",
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        }
      ],
      "headline": "Develop the future of financial services",
      "subhead": "Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.",
      "from": "2017-02-02T08:33:47.000Z",
      "to": "2018-02-06T23:45:55.000Z",
      "captures": 2,
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      "evidence_kind": "internet_archive",
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          "to": "2018-02-06T23:45:55.000Z"
        }
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    {
      "quote_observed_at": "2023-07-01T03:18:35.000Z",
      "variants": [
        {
          "headline": "The easiest way for users to connect their bank accounts to an app",
          "subhead": "Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.",
          "observed_at": "2019-07-03T18:13:30.000Z",
          "evidence": "https://web.archive.org/web/20190703181330/https://plaid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The easiest way for users to connect their financial accounts to an app",
          "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2021-01-12T05:39:56.000Z",
          "evidence": "https://web.archive.org/web/20210112053956/https://Plaid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The safer way for people to connect financial accounts to an app",
          "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2022-07-01T07:14:15.000Z",
          "evidence": "https://web.archive.org/web/20220701071415/https://plaid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The safer way for your users to link financial accounts",
          "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2023-07-01T03:18:35.000Z",
          "evidence": "https://web.archive.org/web/20230701031835/https://plaid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The safer way for your users to link financial accounts",
      "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
      "from": "2019-07-03T18:13:30.000Z",
      "to": "2023-07-01T03:18:35.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230701031835/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2023-07-01T03:18:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-03T19:42:46.000Z",
      "variants": [
        {
          "headline": "Built to power the world of digital finance",
          "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2025-01-03T19:42:46.000Z",
          "evidence": "https://web.archive.org/web/20250103194246/https://plaid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Built to power the world of digital finance",
      "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
      "from": "2025-01-03T19:42:46.000Z",
      "to": "2025-01-03T19:42:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250103194246/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-03T19:42:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-02T03:32:18.000Z",
      "variants": [
        {
          "headline": "Turn data into revolutionary financial products",
          "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2026-07-02T03:32:18.000Z",
          "evidence": "https://web.archive.org/web/20260702033218/https://plaid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn data into revolutionary financial products",
      "subhead": "Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
      "from": "2026-07-02T03:32:18.000Z",
      "to": "2026-07-02T03:32:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260702033218/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-02T03:32:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:04:13.406Z",
      "variants": [
        {
          "headline": "Europe’s leading open banking platform",
          "subhead": "Plaid helps companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
          "observed_at": "2026-11-06T20:04:13.406Z",
          "evidence": "https://plaid.com/en-eu/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Europe’s leading open banking platform",
      "subhead": "Plaid helps companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.",
      "from": "2026-11-06T20:04:13.406Z",
      "to": "2026-11-06T20:04:13.406Z",
      "captures": 1,
      "evidence": "https://plaid.com/en-eu/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:04:13.406Z"
      },
      "current": true
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  "changes": [
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The API for banking data.” to “Develop the future of financial services”.",
      "between": {
        "from": "2015-08-14T07:09:17.000Z",
        "to": "2017-02-02T08:33:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20170202083347/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 2,
      "id": "page-fa02e0182b59ea777290ec47aa56ef28707bbdc4c138429c32a46e444ee6c999:cdc0a9f485bf23f7ce0af5531e1a5cfd8013dcb5731af2feff72cf78cf8dad37:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150814070917/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-08-14T07:09:17.000Z",
        "to": "2017-02-02T08:33:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20170202083347/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-7f1c831e86abc3c09a746f083a6529d78a26f23a9fa9d105cf5a12d900b3fb86:46375b90857f82d1cfffa24518685d43f6e8841a1488e915ab27eaac8303bbbe:headline:3b7211a0752911bc",
      "before_evidence": "https://web.archive.org/web/20180206234555/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Develop the future of financial services” to “The easiest way for users to connect their bank accounts to an app”.",
      "between": {
        "from": "2018-02-06T23:45:55.000Z",
        "to": "2019-07-03T18:13:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20190703181330/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4f3120d961ff8ee190c5593577b69d838760db898d02c25169d6f39b730d6277:25e205de2768740c80dd64a9831e099ae77cf57eb129961013070ca7fdad8ade:headline:7423f79ce122f02a",
      "before_evidence": "https://web.archive.org/web/20230701031835/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The safer way for your users to link financial accounts” to “Built to power the world of digital finance”.",
      "between": {
        "from": "2023-07-01T03:18:35.000Z",
        "to": "2025-01-03T19:42:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103194246/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-25e205de2768740c80dd64a9831e099ae77cf57eb129961013070ca7fdad8ade:db13b75fad1bd071a7dc0930aff43fe8791509a63b2fa565b5c1ee189bd9ae8d:headline:155a2ccd67d1d783",
      "before_evidence": "https://web.archive.org/web/20250103194246/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Built to power the world of digital finance” to “Turn data into revolutionary financial products”.",
      "between": {
        "from": "2025-01-03T19:42:46.000Z",
        "to": "2026-07-02T03:32:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702033218/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-25e205de2768740c80dd64a9831e099ae77cf57eb129961013070ca7fdad8ade:db13b75fad1bd071a7dc0930aff43fe8791509a63b2fa565b5c1ee189bd9ae8d:traction:10541d534167fb73",
      "before_evidence": "https://web.archive.org/web/20250103194246/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “20 countries” on its homepage (was “18 countries”).",
      "between": {
        "from": "2025-01-03T19:42:46.000Z",
        "to": "2026-07-02T03:32:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702033218/https://plaid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-db13b75fad1bd071a7dc0930aff43fe8791509a63b2fa565b5c1ee189bd9ae8d:4b53c7d7d6dea70e87abd15e454a37f7389b493631698a5d1555edb50cca3d0d:headline:3b5f5a4d1098700d",
      "before_evidence": "https://web.archive.org/web/20260702033218/https://plaid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn data into revolutionary financial products” to “Europe’s leading open banking platform”.",
      "between": {
        "from": "2026-07-02T03:32:18.000Z",
        "to": "2026-11-06T20:04:13.406Z"
      },
      "evidence": "https://plaid.com/en-eu/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Plaid” company record, https://startuphistory.org/c/plaid.com"
}