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Company records / ofcolor.com

OfColor

OfColor (ofcolor.com): 4 changes recorded in its website history since December 2014. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeSupport employees of color. Secure the future of your business.
    AfterThe trusted financial coaching benefit for global workforces

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. HeadlineBetween and
    BeforeWe are OfColor.
    AfterSupport employees of color. Secure the future of your business.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforePeople of color save, spend and build our financial legacies differently.
    AfterWe are OfColor.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 18 December 2014

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

ofcolor.com

This website is for sale! ofcolor.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, ofcolor.com has it

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingThe trusted financial coaching benefit for global workforces

    Provide your global workforce with unbiased financial coaching. Combine live CFP® professionals with safe AI to reduce stress and drive benefits ROI.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. August 2022 – January 2025 · 4 capturesSupport employees of color. Secure the future of your business.

    OfColor is a financial wellness platform for coaching, immersive learning, and intelligent insights for employees of color.

    This wording observed 7 January 2025.

    archived page
    Inspect 4 captures in this group
    • 17 August 2022 · Support employees of color. Secure the future of your business. archived page
    • 4 February 2023 · Support employees of color. Secure the future of your business. archived page
    • 21 February 2024 · Support employees of color. Secure the future of your business. archived page
    • 7 January 2025 · Support employees of color. Secure the future of your business. archived page
  3. Seen August 2020 · 1 capturePeople of color save, spend and build our financial legacies differently.

    This wording observed 9 August 2020.

    archived page
  4. December 2014 – January 2016 · 2 capturesofcolor.com

    This wording observed 11 January 2016.

    archived page
    Inspect 2 captures in this group
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

OfColor updates homepage messaging and adds careers page

OfColor has changed its homepage messaging multiple times and added a careers page. Its most recent headline emphasizes a trusted financial coaching benefit for global workforces.

  • Between August 2020 and September 2021, OfColor changed its homepage headline from “People of color save, spend and build our financial legacies differently.” to “We are OfColor.”. [1]
  • Between August 2020 and September 2021, OfColor added a careers page. [2]
  • Between September 2021 and August 2022, OfColor changed its homepage headline from “We are OfColor.” to “Support employees of color. Secure the future of your business.”. [3]
  • Between January 2025 and November 2026, OfColor changed its homepage headline from “Support employees of color. Secure the future of your business.” to “The trusted financial coaching benefit for global workforces”. [4]

Cite this record

StartupHistory, “OfColor” company record, https://startuphistory.org/c/ofcolor.com

Machine-readable: /c/ofcolor.com.json. How changes are found: method.