{
  "company": {
    "name": "OfColor",
    "website": "https://ofcolor.com/",
    "record": "https://startuphistory.org/c/ofcolor.com"
  },
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    "evidence_kind": "internet_archive",
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    "is_change": false
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  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
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        }
      ],
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        {
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      "seen": {
        "on": "2020-08-09T04:52:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-07T12:42:46.000Z",
      "variants": [
        {
          "headline": "Support employees of color. Secure the future of your business.",
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          "evidence": "https://web.archive.org/web/20220817050106/https://www.ofcolor.com/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": "OfColor is a financial wellness platform for coaching, immersive learning, and intelligent insights for employees of color.",
          "observed_at": "2023-02-04T03:06:36.000Z",
          "evidence": "https://web.archive.org/web/20230204030636/https://www.ofcolor.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Support employees of color. Secure the future of your business.",
          "subhead": "OfColor is a financial wellness platform for coaching, immersive learning, and intelligent insights for employees of color.",
          "observed_at": "2024-02-21T12:41:09.000Z",
          "evidence": "https://web.archive.org/web/20240221124109/https://www.ofcolor.com/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": "OfColor is a financial wellness platform for coaching, immersive learning, and intelligent insights for employees of color.",
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        }
      ],
      "headline": "Support employees of color. Secure the future of your business.",
      "subhead": "OfColor is a financial wellness platform for coaching, immersive learning, and intelligent insights for employees of color.",
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      "to": "2025-01-07T12:42:46.000Z",
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      "evidence": "https://web.archive.org/web/20250107124246/https://www.ofcolor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-01-07T12:42:46.000Z"
        }
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      "current": false
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    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "The trusted financial coaching benefit for global workforces",
          "subhead": "Provide your global workforce with unbiased financial coaching. Combine live CFP® professionals with safe AI to reduce stress and drive benefits ROI.",
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          "evidence": "https://www.financialfinesse.com/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "The trusted financial coaching benefit for global workforces",
      "subhead": "Provide your global workforce with unbiased financial coaching. Combine live CFP® professionals with safe AI to reduce stress and drive benefits ROI.",
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      "to": "2026-11-06T17:51:04.010Z",
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      "evidence": "https://www.financialfinesse.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:51:04.010Z"
      },
      "current": true
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      "id": "page-f74ad2e71585d360f52e0d67360a81baef163dbb515cdd197c49c7d790ff9b1b:11c89f2bb1065655b4ba10d864d447dce3ada071f789a839a65f8234d009bd67:headline:fafa2722b85301f5",
      "before_evidence": "https://web.archive.org/web/20200809045218/https://www.ofcolor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “People of color save, spend and build our financial legacies differently.” to “We are OfColor.”.",
      "between": {
        "from": "2020-08-09T04:52:18.000Z",
        "to": "2021-09-21T13:46:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210921134649/https://www.ofcolor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f74ad2e71585d360f52e0d67360a81baef163dbb515cdd197c49c7d790ff9b1b:11c89f2bb1065655b4ba10d864d447dce3ada071f789a839a65f8234d009bd67:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200809045218/https://www.ofcolor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-08-09T04:52:18.000Z",
        "to": "2021-09-21T13:46:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210921134649/https://www.ofcolor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-11c89f2bb1065655b4ba10d864d447dce3ada071f789a839a65f8234d009bd67:dc6c1a7ea73fb91587413b2ccf6bcb535b0ec44b209c3fe9691530ff20939163:headline:348a75e47277b237",
      "before_evidence": "https://web.archive.org/web/20210921134649/https://www.ofcolor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are OfColor.” to “Support employees of color. Secure the future of your business.”.",
      "between": {
        "from": "2021-09-21T13:46:49.000Z",
        "to": "2022-08-17T05:01:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220817050106/https://www.ofcolor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-f46809096f82649a69965da6e3fb783b921356b186b86fe755d00c7dd9284886:d93d2e086f651a6e024e178e6d195ddc1837ea5bd38b9748a67f800da5d305f2:headline:68d4f0cca4f64a23",
      "before_evidence": "https://web.archive.org/web/20250107124246/https://www.ofcolor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Support employees of color. Secure the future of your business.” to “The trusted financial coaching benefit for global workforces”.",
      "between": {
        "from": "2025-01-07T12:42:46.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://www.financialfinesse.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "OfColor updates homepage messaging and adds careers page",
    "summary": "OfColor has changed its homepage messaging multiple times and added a careers page. Its most recent headline emphasizes a trusted financial coaching benefit for global workforces.",
    "points": [
      {
        "text": "Between August 2020 and September 2021, OfColor changed its homepage headline from “People of color save, spend and build our financial legacies differently.” to “We are OfColor.”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2020 and September 2021, OfColor added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between September 2021 and August 2022, OfColor changed its homepage headline from “We are OfColor.” to “Support employees of color. Secure the future of your business.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2025 and November 2026, OfColor changed its homepage headline from “Support employees of color. Secure the future of your business.” to “The trusted financial coaching benefit for global workforces”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:05:49.439Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “OfColor” company record, https://startuphistory.org/c/ofcolor.com"
}