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Company records / newtreefruit.com

NewTree Fruit Company

NewTree Fruit Company (newtreefruit.com): 2 changes recorded in its website history since August 2018. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    Before89% Fewer Calories
    AfterB2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. HeadlineBetween and
    BeforeIntroducing NewTree's "Edit" Sugar Reduction Technology
    After89% Fewer Calories

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 27 August 2018

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Introducing NewTree's "Edit" Sugar Reduction Technology

The "De-Sugar" Science, Technology, and Nutrition Experts

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingB2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar

    Discover NewTree Fruit's patented Sugar Reduction Technology in 100% de-sugared fruit juice. Custom beverage, food and nutraceutical solutions crafted for health

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. June 2019 – January 2025 · 9 captures89% Fewer Calories

    100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.

    This wording observed 24 January 2025.

    archived page
    Inspect 9 captures in this group
  3. Seen August 2018 · 1 captureIntroducing NewTree's "Edit" Sugar Reduction Technology

    The "De-Sugar" Science, Technology, and Nutrition Experts

    This wording observed 27 August 2018.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

NewTree Fruit Company shifts homepage messaging on ingredients

NewTree Fruit Company has updated its homepage headlines over time, moving from a focus on sugar reduction technology and calorie reduction to B2B ingredient solutions emphasizing fruit nutrition and zero sugar.

  • Between August 2018 and June 2019, NewTree Fruit Company changed its homepage headline from “Introducing NewTree's "Edit" Sugar Reduction Technology” to “89% Fewer Calories”. [1]
  • Between January 2025 and November 2026, NewTree Fruit Company changed its homepage headline from “89% Fewer Calories” to “B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar”. [2]
  • Reading: The move to a “B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar” homepage headline between January 2025 and November 2026 suggests a focus on positioning NewTree Fruit Company as a B2B ingredient provider. [2]

Cite this record

StartupHistory, “NewTree Fruit Company” company record, https://startuphistory.org/c/newtreefruit.com

Machine-readable: /c/newtreefruit.com.json. How changes are found: method.