{
  "company": {
    "name": "NewTree Fruit Company",
    "website": "https://newtreefruit.com/",
    "record": "https://startuphistory.org/c/newtreefruit.com"
  },
  "status": null,
  "history_since": "2018-08-27T17:28:19.000Z",
  "baseline": {
    "snapshot_id": "eddaab42cde9d3d15bb7e126a3518bdd0d8d1162af634e613cdde0ed0a4d0e5a",
    "observed_at": "2018-08-27T17:28:19.000Z",
    "headline": "Introducing NewTree's \"Edit\" Sugar Reduction Technology",
    "description": "The \"De-Sugar\" Science, Technology, and Nutrition Experts",
    "evidence": "https://web.archive.org/web/20180827172819/https://newtreefruit.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:15.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-27T17:28:19.000Z",
      "variants": [
        {
          "headline": "Introducing NewTree's \"Edit\" Sugar Reduction Technology",
          "subhead": "The \"De-Sugar\" Science, Technology, and Nutrition Experts",
          "observed_at": "2018-08-27T17:28:19.000Z",
          "evidence": "https://web.archive.org/web/20180827172819/https://newtreefruit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Introducing NewTree's \"Edit\" Sugar Reduction Technology",
      "subhead": "The \"De-Sugar\" Science, Technology, and Nutrition Experts",
      "from": "2018-08-27T17:28:19.000Z",
      "to": "2018-08-27T17:28:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180827172819/https://newtreefruit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-27T17:28:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-24T08:49:42.000Z",
      "variants": [
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2019-06-29T19:36:16.000Z",
          "evidence": "https://web.archive.org/web/20190629193616/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2019-07-16T01:50:00.000Z",
          "evidence": "https://web.archive.org/web/20190716015000/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2021-01-24T22:32:54.000Z",
          "evidence": "https://web.archive.org/web/20210124223254/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2021-12-26T18:27:29.000Z",
          "evidence": "https://web.archive.org/web/20211226182729/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2023-02-13T22:21:20.000Z",
          "evidence": "https://web.archive.org/web/20230213222120/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2023-10-30T22:40:26.000Z",
          "evidence": "https://web.archive.org/web/20231030224026/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2024-01-25T13:23:30.000Z",
          "evidence": "https://web.archive.org/web/20240125132330/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2024-08-27T12:55:12.000Z",
          "evidence": "https://web.archive.org/web/20240827125512/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "89% Fewer Calories",
          "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
          "observed_at": "2025-01-24T08:49:42.000Z",
          "evidence": "https://web.archive.org/web/20250124084942/https://www.newtreefruit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "89% Fewer Calories",
      "subhead": "100% Fruit Juice, De-Sugared. NewTree Fruit Company creates custom beverage, food, and nutraceutical solutions featuring our patented Sugar Reduction Technology.",
      "from": "2019-06-29T19:36:16.000Z",
      "to": "2025-01-24T08:49:42.000Z",
      "captures": 9,
      "evidence": "https://web.archive.org/web/20250124084942/https://www.newtreefruit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-06-29T19:36:16.000Z",
          "to": "2025-01-24T08:49:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:15.425Z",
      "variants": [
        {
          "headline": "B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar",
          "subhead": "Discover NewTree Fruit's patented Sugar Reduction Technology in 100% de-sugared fruit juice. Custom beverage, food and nutraceutical solutions crafted for health",
          "observed_at": "2026-11-06T17:49:15.425Z",
          "evidence": "https://www.newtreefruit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar",
      "subhead": "Discover NewTree Fruit's patented Sugar Reduction Technology in 100% de-sugared fruit juice. Custom beverage, food and nutraceutical solutions crafted for health",
      "from": "2026-11-06T17:49:15.425Z",
      "to": "2026-11-06T17:49:15.425Z",
      "captures": 1,
      "evidence": "https://www.newtreefruit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:49:15.425Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-eddaab42cde9d3d15bb7e126a3518bdd0d8d1162af634e613cdde0ed0a4d0e5a:52a676af5a0e9dca69a1be3e70bac8cc231bdd552b47342abecb94cbe040d20a:headline:23e66f2f64b1893b",
      "before_evidence": "https://web.archive.org/web/20180827172819/https://newtreefruit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Introducing NewTree's \"Edit\" Sugar Reduction Technology” to “89% Fewer Calories”.",
      "between": {
        "from": "2018-08-27T17:28:19.000Z",
        "to": "2019-06-29T19:36:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20190629193616/https://www.newtreefruit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4257b101eb5b2c68ef916c77948ec03c19b5ce0a3b2b5d6c1dc179276710d72c:feadd089067c092f3fafa99e385b016ac44d866cb895d106ead02e713247d8a1:headline:8483f269a84dbc68",
      "before_evidence": "https://web.archive.org/web/20250124084942/https://www.newtreefruit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “89% Fewer Calories” to “B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar”.",
      "between": {
        "from": "2025-01-24T08:49:42.000Z",
        "to": "2026-11-06T17:49:15.425Z"
      },
      "evidence": "https://www.newtreefruit.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "NewTree Fruit Company shifts homepage messaging on ingredients",
    "summary": "NewTree Fruit Company has updated its homepage headlines over time, moving from a focus on sugar reduction technology and calorie reduction to B2B ingredient solutions emphasizing fruit nutrition and zero sugar.",
    "points": [
      {
        "text": "Between August 2018 and June 2019, NewTree Fruit Company changed its homepage headline from “Introducing NewTree's \"Edit\" Sugar Reduction Technology” to “89% Fewer Calories”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and November 2026, NewTree Fruit Company changed its homepage headline from “89% Fewer Calories” to “B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The move to a “B2B Ingredient solutions: 100% Fruit Nutrition, Zero sugar” homepage headline between January 2025 and November 2026 suggests a focus on positioning NewTree Fruit Company as a B2B ingredient provider.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:22:20.608Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “NewTree Fruit Company” company record, https://startuphistory.org/c/newtreefruit.com"
}