StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / metlo.com

Metlo

Metlo (metlo.com): 4 changes recorded in its website history since July 2008.

The homepage shows no content without JavaScript, so the latest live check could not read it. Last tried 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeSingle source of truth for all your business metrics
    AfterThe Open Source API Security Platform

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeBuild trust in your business metrics.
    AfterSingle source of truth for all your business metrics

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 8 July 2008

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

The book "House Building & Remodeling" is a guide to contracting and building a house, and covers planning, materials, hiring, construction, permits, legal, and financial activities for home building.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen January 2023 · 1 capture · latest observed messagingThe Open Source API Security Platform

    This wording observed 27 January 2023.

    archived page
  2. September 2021 – August 2022 · 2 capturesSingle source of truth for all your business metrics

    Metlo's is the single tool to manage all your business metrics in a standardized way. Create metrics once in Metlo to use them in all your tools of choice.

    This wording observed 12 August 2022.

    archived page
    Inspect 2 captures in this group
    • 23 September 2021 · Build trust in your business metrics. archived page
    • 12 August 2022 · Single source of truth for all your business metrics archived page
  3. Seen September 2009 · 1 captureHouse Building & Remodeling - a Guide to contracting, building and remodeling your home

    The book "House Building & Remodeling" is a guide to contracting and building a house, and covers planning, materials, hiring, construction, permits, legal, and financial activities for home building.

    This wording observed 12 September 2009.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Metlo homepage now emphasizes open source API security

Metlo has shifted its homepage messaging from business metrics to an open source API security platform and introduced self-serve elements including free sign-up and pricing information.

  • Between September 2021 and August 2022, Metlo changed its homepage headline from “Build trust in your business metrics.” to “Single source of truth for all your business metrics”. [1]
  • Between September 2021 and August 2022, Metlo added a free sign-up or free trial and added a pricing page. [2][3]
  • Between August 2022 and January 2023, Metlo changed its homepage headline from “Single source of truth for all your business metrics” to “The Open Source API Security Platform”. [4]
  • Reading: The shift in homepage headline from business metrics to “The Open Source API Security Platform” between September 2021 and January 2023 suggests a substantial change in product or market focus. [1][4]

Cite this record

StartupHistory, “Metlo” company record, https://startuphistory.org/c/metlo.com

Machine-readable: /c/metlo.com.json. How changes are found: method.