{
  "company": {
    "name": "Metlo",
    "website": "https://metlo.com/",
    "record": "https://startuphistory.org/c/metlo.com"
  },
  "status": null,
  "history_since": "2008-07-08T20:29:40.000Z",
  "baseline": {
    "snapshot_id": "b37771c93ffeaa5c922cf89065c35939ff4f9bad1b8cafc8527142361513ed54",
    "observed_at": "2008-07-08T20:29:40.000Z",
    "headline": null,
    "description": "The book \"House Building & Remodeling\" is a guide to contracting and building a house, and covers planning, materials, hiring, construction, permits, legal, and financial activities for home building.",
    "evidence": "https://web.archive.org/web/20080708202940/http://www.metlo.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2009-09-12T12:45:33.000Z",
      "variants": [
        {
          "headline": "House Building & Remodeling - a Guide to contracting, building and remodeling your home",
          "subhead": "The book \"House Building & Remodeling\" is a guide to contracting and building a house, and covers planning, materials, hiring, construction, permits, legal, and financial activities for home building.",
          "observed_at": "2009-09-12T12:45:33.000Z",
          "evidence": "https://web.archive.org/web/20090912124533/http://www.metlo.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "House Building & Remodeling - a Guide to contracting, building and remodeling your home",
      "subhead": "The book \"House Building & Remodeling\" is a guide to contracting and building a house, and covers planning, materials, hiring, construction, permits, legal, and financial activities for home building.",
      "from": "2009-09-12T12:45:33.000Z",
      "to": "2009-09-12T12:45:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090912124533/http://www.metlo.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-09-12T12:45:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-12T05:32:44.000Z",
      "variants": [
        {
          "headline": "Build trust in your business metrics.",
          "subhead": "Metlo is the single source of truth repository for all your business metrics.",
          "observed_at": "2021-09-23T13:03:17.000Z",
          "evidence": "https://web.archive.org/web/20210923130317/https://metlo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Single source of truth for all your business metrics",
          "subhead": "Metlo's is the single tool to manage all your business metrics in a standardized way. Create metrics once in Metlo to use them in all your tools of choice.",
          "observed_at": "2022-08-12T05:32:44.000Z",
          "evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Single source of truth for all your business metrics",
      "subhead": "Metlo's is the single tool to manage all your business metrics in a standardized way. Create metrics once in Metlo to use them in all your tools of choice.",
      "from": "2021-09-23T13:03:17.000Z",
      "to": "2022-08-12T05:32:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-09-23T13:03:17.000Z",
          "to": "2022-08-12T05:32:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-27T00:36:28.000Z",
      "variants": [
        {
          "headline": "The Open Source API Security Platform",
          "subhead": null,
          "observed_at": "2023-01-27T00:36:28.000Z",
          "evidence": "https://web.archive.org/web/20230127003628/https://www.metlo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Open Source API Security Platform",
      "subhead": null,
      "from": "2023-01-27T00:36:28.000Z",
      "to": "2023-01-27T00:36:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230127003628/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-27T00:36:28.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0524f7fb784893ecd49d775bd34e334ee39b5a740a8fb9c72f11c14057f250b5:4a18c3fc9d2841004e53da276d0126c691dd5b8dabd0614f60aa43d19e7eb768:headline:6f9f9fd4d0925471",
      "before_evidence": "https://web.archive.org/web/20210923130317/https://metlo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build trust in your business metrics.” to “Single source of truth for all your business metrics”.",
      "between": {
        "from": "2021-09-23T13:03:17.000Z",
        "to": "2022-08-12T05:32:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-0524f7fb784893ecd49d775bd34e334ee39b5a740a8fb9c72f11c14057f250b5:4a18c3fc9d2841004e53da276d0126c691dd5b8dabd0614f60aa43d19e7eb768:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210923130317/https://metlo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-09-23T13:03:17.000Z",
        "to": "2022-08-12T05:32:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-0524f7fb784893ecd49d775bd34e334ee39b5a740a8fb9c72f11c14057f250b5:4a18c3fc9d2841004e53da276d0126c691dd5b8dabd0614f60aa43d19e7eb768:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210923130317/https://metlo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-09-23T13:03:17.000Z",
        "to": "2022-08-12T05:32:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-4a18c3fc9d2841004e53da276d0126c691dd5b8dabd0614f60aa43d19e7eb768:29de3a4c2dd67946538e474c194e2233948bbc771c8a7f7db921a3397a38557f:headline:9594515f15269900",
      "before_evidence": "https://web.archive.org/web/20220812053244/https://www.metlo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Single source of truth for all your business metrics” to “The Open Source API Security Platform”.",
      "between": {
        "from": "2022-08-12T05:32:44.000Z",
        "to": "2023-01-27T00:36:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20230127003628/https://www.metlo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Metlo homepage now emphasizes open source API security",
    "summary": "Metlo has shifted its homepage messaging from business metrics to an open source API security platform and introduced self-serve elements including free sign-up and pricing information.",
    "points": [
      {
        "text": "Between September 2021 and August 2022, Metlo changed its homepage headline from “Build trust in your business metrics.” to “Single source of truth for all your business metrics”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2021 and August 2022, Metlo added a free sign-up or free trial and added a pricing page.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between August 2022 and January 2023, Metlo changed its homepage headline from “Single source of truth for all your business metrics” to “The Open Source API Security Platform”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "The shift in homepage headline from business metrics to “The Open Source API Security Platform” between September 2021 and January 2023 suggests a substantial change in product or market focus.",
        "kind": "interpretation",
        "changes": [
          1,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:29:40.263Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Metlo” company record, https://startuphistory.org/c/metlo.com"
}