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Company records / maze.co

Maze

Maze (maze.co): 9 changes recorded in its website history since June 2013. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeDon’t choose between building fast and building right
    AfterResearch at the pace of change

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. HeadlineBetween and
    BeforeThe holistic solution for continuous product discovery
    AfterDon’t choose between building fast and building right

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. ComplianceBetween and

    Now states FEDRAMP and SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeGreat products are built on good habits
    AfterThe holistic solution for continuous product discovery

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. TractionBetween and

    Now claims “60,000+ brands” on its homepage (was “40,000+ brands”).

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. MessagingBetween and
    BeforeBuild amazing products. Without the guesswork.
    AfterGreat products are built on good habits

    Classifier interpretation of website text.

    earlier archived pagelater archived pageLink to observation
  7. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 26 June 2013

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

maze.co. This domain has been registered by Domainmonster.com

Domains like maze.co can be managed by logging in at Domainmonster.com for the lowest prices

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. July 2026 – November 2026 · 2 captures · latest observed messagingResearch at the pace of change

    Maze is a market and user research platform that brings recruiting, testing, and analysis together—helping teams run better research and make decisions with confidence.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
    Inspect 2 captures in this group
    • 7 July 2026 · Research at the pace of change archived page
    • 6 November 2026 · Research at the pace of change current websiteHistorical capture not publicly available
  2. Seen July 2025 · 1 captureDon’t choose between building fast and building right

    Run user interviews, usability tests, and surveys to unlock user research insights at the speed of product development.

    This wording observed 3 July 2025.

    archived page
  3. Seen January 2024 · 1 captureThe holistic solution for continuous product discovery

    Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.

    This wording observed 2 January 2024.

    archived page
  4. Seen January 2023 · 1 captureGreat products are built on good habits

    Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.

    This wording observed 3 January 2023.

    archived page
  5. Seen January 2022 · 1 captureBuild amazing products. Without the guesswork.

    Get user feedback with Maze's remote testing platform. Power your product and marketing team with quantifiable insights you can act on, instantly.

    This wording observed 4 January 2022.

    archived page
  6. Seen June 2013 · 1 capturemaze.co. This domain has been registered by Domainmonster.com

    Domains like maze.co can be managed by logging in at Domainmonster.com for the lowest prices

    This wording observed 26 June 2013.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Maze updates homepage messaging and highlights compliance claims

Maze has changed its homepage headlines multiple times, reported higher claimed brand usage, and added compliance statements, alongside earlier additions of a pricing page, free sign-up or trial, and a careers page.

  • Between July 2025 and July 2026, Maze changed its homepage headline to “Research at the pace of change” from “Don’t choose between building fast and building right”. [9]
  • Between January 2024 and July 2025, Maze’s homepage headline changed from “The holistic solution for continuous product discovery” to “Don’t choose between building fast and building right”. [8]
  • Between January 2023 and January 2024, Maze changed its homepage headline from “Great products are built on good habits” to “The holistic solution for continuous product discovery” and stated FEDRAMP and SOC 2 compliance on its homepage. [6][7]
  • Between January 2016 and January 2023, Maze added a careers page, a pricing page, and a free sign-up or free trial, increased its claimed usage from “40,000+ brands” to “60,000+ brands”, and a classifier read one homepage change as a repositioning. [1][2][3][4][5]

Cite this record

StartupHistory, “Maze” company record, https://startuphistory.org/c/maze.co

Machine-readable: /c/maze.co.json. How changes are found: method.