{
  "company": {
    "name": "Maze",
    "website": "https://maze.co/",
    "record": "https://startuphistory.org/c/maze.co"
  },
  "status": null,
  "history_since": "2013-06-26T20:51:44.000Z",
  "baseline": {
    "snapshot_id": "99b528bc37727ccae57d4206532b1f7a95dd1a4acda0729b7a25bae227682965",
    "observed_at": "2013-06-26T20:51:44.000Z",
    "headline": "maze.co. This domain has been registered by Domainmonster.com",
    "description": "Domains like maze.co can be managed by logging in at Domainmonster.com for the lowest prices",
    "evidence": "https://web.archive.org/web/20130626205144/http://www.maze.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-06-26T20:51:44.000Z",
      "variants": [
        {
          "headline": "maze.co. This domain has been registered by Domainmonster.com",
          "subhead": "Domains like maze.co can be managed by logging in at Domainmonster.com for the lowest prices",
          "observed_at": "2013-06-26T20:51:44.000Z",
          "evidence": "https://web.archive.org/web/20130626205144/http://www.maze.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "maze.co. This domain has been registered by Domainmonster.com",
      "subhead": "Domains like maze.co can be managed by logging in at Domainmonster.com for the lowest prices",
      "from": "2013-06-26T20:51:44.000Z",
      "to": "2013-06-26T20:51:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130626205144/http://www.maze.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-06-26T20:51:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-04T17:22:36.000Z",
      "variants": [
        {
          "headline": "Build amazing products. Without the guesswork.",
          "subhead": "Get user feedback with Maze's remote testing platform. Power your product and marketing team with quantifiable insights you can act on, instantly.",
          "observed_at": "2022-01-04T17:22:36.000Z",
          "evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build amazing products. Without the guesswork.",
      "subhead": "Get user feedback with Maze's remote testing platform. Power your product and marketing team with quantifiable insights you can act on, instantly.",
      "from": "2022-01-04T17:22:36.000Z",
      "to": "2022-01-04T17:22:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-04T17:22:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-03T16:49:32.000Z",
      "variants": [
        {
          "headline": "Great products are built on good habits",
          "subhead": "Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.",
          "observed_at": "2023-01-03T16:49:32.000Z",
          "evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Great products are built on good habits",
      "subhead": "Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.",
      "from": "2023-01-03T16:49:32.000Z",
      "to": "2023-01-03T16:49:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-03T16:49:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-02T20:47:10.000Z",
      "variants": [
        {
          "headline": "The holistic solution for continuous product discovery",
          "subhead": "Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.",
          "observed_at": "2024-01-02T20:47:10.000Z",
          "evidence": "https://web.archive.org/web/20240102204710/https://maze.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The holistic solution for continuous product discovery",
      "subhead": "Maze powers your product research workflow with continuous user insights, fueling better product decision-making and business growth.",
      "from": "2024-01-02T20:47:10.000Z",
      "to": "2024-01-02T20:47:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240102204710/https://maze.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-02T20:47:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-03T10:49:25.000Z",
      "variants": [
        {
          "headline": "Don’t choose between building fast and building right",
          "subhead": "Run user interviews, usability tests, and surveys to unlock user research insights at the speed of product development.",
          "observed_at": "2025-07-03T10:49:25.000Z",
          "evidence": "https://web.archive.org/web/20250703104925/https://maze.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Don’t choose between building fast and building right",
      "subhead": "Run user interviews, usability tests, and surveys to unlock user research insights at the speed of product development.",
      "from": "2025-07-03T10:49:25.000Z",
      "to": "2025-07-03T10:49:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250703104925/https://maze.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-03T10:49:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Research at the pace of change",
          "subhead": "Maze empowers researchers to be change makers—turning research into a center of influence. Built for scale, versatility, and powered by research-grade AI.",
          "observed_at": "2026-07-07T13:52:06.000Z",
          "evidence": "https://web.archive.org/web/20260707135206/https://maze.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Research at the pace of change",
          "subhead": "Maze is a market and user research platform that brings recruiting, testing, and analysis together—helping teams run better research and make decisions with confidence.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://maze.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Research at the pace of change",
      "subhead": "Maze is a market and user research platform that brings recruiting, testing, and analysis together—helping teams run better research and make decisions with confidence.",
      "from": "2026-07-07T13:52:06.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://maze.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-07T13:52:06.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1128b37e1f0488ccff073b3cab5705952a23cd88f9f702fdda70fd79358317fa:8e7ef568fe8555ccf5cd604bbd82ede2fa68264e55c7f068cea0b331bb53947b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160110231802/http://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-10T23:18:02.000Z",
        "to": "2022-01-04T17:22:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-1128b37e1f0488ccff073b3cab5705952a23cd88f9f702fdda70fd79358317fa:8e7ef568fe8555ccf5cd604bbd82ede2fa68264e55c7f068cea0b331bb53947b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20160110231802/http://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-01-10T23:18:02.000Z",
        "to": "2022-01-04T17:22:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-1128b37e1f0488ccff073b3cab5705952a23cd88f9f702fdda70fd79358317fa:8e7ef568fe8555ccf5cd604bbd82ede2fa68264e55c7f068cea0b331bb53947b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160110231802/http://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-01-10T23:18:02.000Z",
        "to": "2022-01-04T17:22:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "classifier-8e7ef568fe8555ccf5cd604bbd82ede2fa68264e55c7f068cea0b331bb53947b:59c6be664637922eda737156860ab6cacf1ec8dc68d94b5d0c4cfed2928a78cf:repositioning",
      "before_evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build amazing products. Without the guesswork.” to “Great products are built on good habits”.",
      "between": {
        "from": "2022-01-04T17:22:36.000Z",
        "to": "2023-01-03T16:49:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-8e7ef568fe8555ccf5cd604bbd82ede2fa68264e55c7f068cea0b331bb53947b:59c6be664637922eda737156860ab6cacf1ec8dc68d94b5d0c4cfed2928a78cf:traction:f1da3c17b3e2014b",
      "before_evidence": "https://web.archive.org/web/20220104172236/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “60,000+ brands” on its homepage (was “40,000+ brands”).",
      "between": {
        "from": "2022-01-04T17:22:36.000Z",
        "to": "2023-01-03T16:49:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-59c6be664637922eda737156860ab6cacf1ec8dc68d94b5d0c4cfed2928a78cf:7941764e978785d2e9fa75a04cae3298b7d476a481d781fe07cf7dc297d85dd3:headline:9245ff20816d1fde",
      "before_evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Great products are built on good habits” to “The holistic solution for continuous product discovery”.",
      "between": {
        "from": "2023-01-03T16:49:32.000Z",
        "to": "2024-01-02T20:47:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102204710/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-59c6be664637922eda737156860ab6cacf1ec8dc68d94b5d0c4cfed2928a78cf:7941764e978785d2e9fa75a04cae3298b7d476a481d781fe07cf7dc297d85dd3:compliance:95266c24f5d9ed90",
      "before_evidence": "https://web.archive.org/web/20230103164932/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-03T16:49:32.000Z",
        "to": "2024-01-02T20:47:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102204710/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-7941764e978785d2e9fa75a04cae3298b7d476a481d781fe07cf7dc297d85dd3:03b307405308e943643594d54e26895a4090fef944126610ff25a8f5f805d727:headline:0038aebb2212bf42",
      "before_evidence": "https://web.archive.org/web/20240102204710/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The holistic solution for continuous product discovery” to “Don’t choose between building fast and building right”.",
      "between": {
        "from": "2024-01-02T20:47:10.000Z",
        "to": "2025-07-03T10:49:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703104925/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-03b307405308e943643594d54e26895a4090fef944126610ff25a8f5f805d727:b74d8e7dbe8dc1b66d5fbd83ede949308244210b63792fe87d5197e22e5c746c:headline:02af003acb72a7d8",
      "before_evidence": "https://web.archive.org/web/20250703104925/https://maze.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Don’t choose between building fast and building right” to “Research at the pace of change”.",
      "between": {
        "from": "2025-07-03T10:49:25.000Z",
        "to": "2026-07-07T13:52:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707135206/https://maze.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Maze updates homepage messaging and highlights compliance claims",
    "summary": "Maze has changed its homepage headlines multiple times, reported higher claimed brand usage, and added compliance statements, alongside earlier additions of a pricing page, free sign-up or trial, and a careers page.",
    "points": [
      {
        "text": "Between July 2025 and July 2026, Maze changed its homepage headline to “Research at the pace of change” from “Don’t choose between building fast and building right”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between January 2024 and July 2025, Maze’s homepage headline changed from “The holistic solution for continuous product discovery” to “Don’t choose between building fast and building right”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2023 and January 2024, Maze changed its homepage headline from “Great products are built on good habits” to “The holistic solution for continuous product discovery” and stated FEDRAMP and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between January 2016 and January 2023, Maze added a careers page, a pricing page, and a free sign-up or free trial, increased its claimed usage from “40,000+ brands” to “60,000+ brands”, and a classifier read one homepage change as a repositioning.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3,
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T14:57:31.754Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Maze” company record, https://startuphistory.org/c/maze.co"
}