Added customer logos to its homepage: investcloud- -vector, logo_valeo-financial-advisors, logo_mend, logo_tread-corp, logo_aptean, logo_nc-dac, logo_workday, logo_electives and 17 more.
Observed on the company’s website; business claims are not independently verified.
Added customer logos to its homepage: jetblue_logo gray, Logo_Splunk, usaa, ADP, kayak, digitaslogo-01-01, charles schwab, dollar_shave_club_logo and 10 more.
Observed on the company’s website; business claims are not independently verified.
Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.
All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.
How it describes itself
Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.
Seen November 2026 · 1 capture · latest observed messagingDon’t let code outrun confidence.
The #1 agentic testing platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.
July 2023 – July 2025 · 3 capturesThe #1 AI-Native Test Automation Platform
The #1 AI-native test automation platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.
Seen January 2019 · 1 captureAdvancing QA using ML
The only ML-driven test automation service that automatically maintains tests and identifies regressions for you. Create your free mabl account today, and see for yourself how easy and reliable automa
Let mabl automate your functional testing so you can focus on coding. mabl uses ML to understand your app, and uses that data to make tests more resilient.
Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.
Recent positioning and trust updates at mabl
mabl has updated its homepage messaging and added a compliance claim, while highlighting customer logos as social proof. The current headline emphasizes code confidence.
Between July 2025 and July 2026 mabl changed its homepage headline from “The #1 AI-Native Test Automation Platform” to “AI Generated Code Needs an Agentic Testing Platform”. [14]
Between July 2025 and July 2026 mabl’s homepage began stating SOC 2 compliance. [15]
Between July 2026 and November 2026 mabl changed its homepage headline from “AI Generated Code Needs an Agentic Testing Platform” to “Don’t let code outrun confidence.”. [16]
Reading: Between July 2024 and July 2025 mabl added more customer logos to its homepage, which may suggest marketing emphasis on social proof. [13]
Cite this record
StartupHistory, “mabl” company record, https://startuphistory.org/c/mabl.com