{
  "company": {
    "name": "mabl",
    "website": "https://mabl.com/",
    "record": "https://startuphistory.org/c/mabl.com"
  },
  "status": null,
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    "headline": "Project Longreen – Project Longreen Inc.",
    "description": null,
    "evidence": "https://web.archive.org/web/20130804171027/http://mabl.com",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
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    {
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      "variants": [
        {
          "headline": "Project Longreen – Project Longreen Inc.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20130804171027/http://mabl.com",
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        }
      ],
      "headline": "Project Longreen – Project Longreen Inc.",
      "subhead": null,
      "from": "2013-08-04T17:10:27.000Z",
      "to": "2013-08-04T17:10:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130804171027/http://mabl.com",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
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    {
      "quote_observed_at": "2018-01-12T16:20:29.000Z",
      "variants": [
        {
          "headline": "You code, mabl tests",
          "subhead": "Let mabl automate your functional testing so you can focus on coding. mabl uses ML to understand your app, and uses that data to make tests more resilient.",
          "observed_at": "2018-01-12T16:20:29.000Z",
          "evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "You code, mabl tests",
      "subhead": "Let mabl automate your functional testing so you can focus on coding. mabl uses ML to understand your app, and uses that data to make tests more resilient.",
      "from": "2018-01-12T16:20:29.000Z",
      "to": "2018-01-12T16:20:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-12T16:20:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-11T06:32:21.000Z",
      "variants": [
        {
          "headline": "Advancing QA using ML",
          "subhead": "The only ML-driven test automation service that automatically maintains tests and identifies regressions for you. Create your free mabl account today, and see for yourself how easy and reliable automa",
          "observed_at": "2019-01-11T06:32:21.000Z",
          "evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Advancing QA using ML",
      "subhead": "The only ML-driven test automation service that automatically maintains tests and identifies regressions for you. Create your free mabl account today, and see for yourself how easy and reliable automa",
      "from": "2019-01-11T06:32:21.000Z",
      "to": "2019-01-11T06:32:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-11T06:32:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-02-03T18:22:52.000Z",
      "variants": [
        {
          "headline": "How would you like to get started with mabl?",
          "subhead": "The only DevTestOps automated software testing platform that self-heals tests and identifies regressions. Run functional UI tests faster and at scale.",
          "observed_at": "2020-02-03T18:22:52.000Z",
          "evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "How would you like to get started with mabl?",
      "subhead": "The only DevTestOps automated software testing platform that self-heals tests and identifies regressions. Run functional UI tests faster and at scale.",
      "from": "2020-02-03T18:22:52.000Z",
      "to": "2020-02-03T18:22:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T22:03:56.000Z",
      "variants": [
        {
          "headline": "Intelligent Test Automation for Agile Teams",
          "subhead": "Mabl's intelligent test automation, you can easily create reliable, end-to-end tests that improve application quality without slowing you down.",
          "observed_at": "2021-02-06T15:52:30.000Z",
          "evidence": "https://web.archive.org/web/20210206155230/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Intelligent Test Automation for Agile Teams",
          "subhead": "Mabl's intelligent test automation, you can easily create reliable, end-to-end tests that improve application quality without slowing you down.",
          "observed_at": "2022-07-01T22:03:56.000Z",
          "evidence": "https://web.archive.org/web/20220701220356/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Intelligent Test Automation for Agile Teams",
      "subhead": "Mabl's intelligent test automation, you can easily create reliable, end-to-end tests that improve application quality without slowing you down.",
      "from": "2021-02-06T15:52:30.000Z",
      "to": "2022-07-01T22:03:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220701220356/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2022-07-01T22:03:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-03T20:00:05.000Z",
      "variants": [
        {
          "headline": "Low-Code Test Automation that Scales",
          "subhead": "Boost development quality with mabl, the leading low-code test automation solution. Achieve fast and reliable end-to-end test coverage with 90% less effort.",
          "observed_at": "2023-07-03T14:43:49.000Z",
          "evidence": "https://web.archive.org/web/20230703144349/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 AI-Native Test Automation Platform",
          "subhead": "The #1 AI-native test automation platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
          "observed_at": "2024-07-01T16:52:10.000Z",
          "evidence": "https://web.archive.org/web/20240701165210/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 AI-Native Test Automation Platform",
          "subhead": "The #1 AI-native test automation platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
          "observed_at": "2025-07-03T20:00:05.000Z",
          "evidence": "https://web.archive.org/web/20250703200005/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The #1 AI-Native Test Automation Platform",
      "subhead": "The #1 AI-native test automation platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
      "from": "2023-07-03T14:43:49.000Z",
      "to": "2025-07-03T20:00:05.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250703200005/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-03T20:00:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T06:15:22.000Z",
      "variants": [
        {
          "headline": "AI Generated Code Needs an Agentic Testing Platform",
          "subhead": "The #1 agentic testing platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
          "observed_at": "2026-07-12T06:15:22.000Z",
          "evidence": "https://web.archive.org/web/20260712061522/https://www.mabl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI Generated Code Needs an Agentic Testing Platform",
      "subhead": "The #1 agentic testing platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
      "from": "2026-07-12T06:15:22.000Z",
      "to": "2026-07-12T06:15:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712061522/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Don’t let code outrun confidence.",
          "subhead": "The #1 agentic testing platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.mabl.com/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Don’t let code outrun confidence.",
      "subhead": "The #1 agentic testing platform empowering software teams to accelerate releases, ensure software quality, and deliver exceptional user experiences.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.mabl.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-08-04T17:10:27.000Z",
        "to": "2018-01-12T16:20:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "before_evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “You code, mabl tests” to “Advancing QA using ML”.",
      "between": {
        "from": "2018-01-12T16:20:29.000Z",
        "to": "2019-01-11T06:32:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2019-01-11T06:32:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20180112162029/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-01-12T16:20:29.000Z",
        "to": "2019-01-11T06:32:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: jetblue_logo gray, Logo_Splunk, usaa, ADP, kayak, digitaslogo-01-01, charles schwab, dollar_shave_club_logo and 10 more.",
      "between": {
        "from": "2019-01-11T06:32:21.000Z",
        "to": "2020-02-03T18:22:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-customer-logos"
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Advancing QA using ML” to “How would you like to get started with mabl?”.",
      "between": {
        "from": "2019-01-11T06:32:21.000Z",
        "to": "2020-02-03T18:22:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20190111063221/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: AzureDevOps, Segment, Jenkins, CircleCI, WebHooks, Bitbucket-blue, Bamboo and mabl slideshare.",
      "between": {
        "from": "2019-01-11T06:32:21.000Z",
        "to": "2020-02-03T18:22:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How would you like to get started with mabl?” to “Intelligent Test Automation for Agile Teams”.",
      "between": {
        "from": "2020-02-03T18:22:52.000Z",
        "to": "2021-02-06T15:52:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210206155230/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-c3a9ef6096378cfd39e014889a633dc9bd68bbfd96701341238f5a9d195b7c21:ac5176bbaa87758c67577ca56b0ac90d7395df45c3bf139944f1393dce270f63:investors:ccbff686d04b582f",
      "before_evidence": "https://web.archive.org/web/20200203182252/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: LinkedIn, Twitter, Facebook, Instagram and Slideshare.",
      "between": {
        "from": "2020-02-03T18:22:52.000Z",
        "to": "2021-02-06T15:52:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210206155230/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 10,
      "id": "page-4390a565ba15bf4d8063d4d18477da1512a533755b834d5bff6de0467e6ae223:0282bfa6dba2d06d0a03efb5d2793dfcf33ebbcb6095a3b89632eb6fa961d415:headline:bcdd6acb4fd83ed0",
      "before_evidence": "https://web.archive.org/web/20220701220356/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Intelligent Test Automation for Agile Teams” to “Low-Code Test Automation that Scales”.",
      "between": {
        "from": "2022-07-01T22:03:56.000Z",
        "to": "2023-07-03T14:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703144349/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-4390a565ba15bf4d8063d4d18477da1512a533755b834d5bff6de0467e6ae223:0282bfa6dba2d06d0a03efb5d2793dfcf33ebbcb6095a3b89632eb6fa961d415:logos:1cc8cda9ec24b56d",
      "before_evidence": "https://web.archive.org/web/20220701220356/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Walgreens, Project Management Institute, Wealth, Panasonic, -komatsu, -sony, -toyota and -nec.",
      "between": {
        "from": "2022-07-01T22:03:56.000Z",
        "to": "2023-07-03T14:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703144349/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "classifier-0282bfa6dba2d06d0a03efb5d2793dfcf33ebbcb6095a3b89632eb6fa961d415:89c163d2a4e75b256b9c7167e5e9ed941a9c5b2b77272bd405d1e9374ef1e9c0:repositioning",
      "before_evidence": "https://web.archive.org/web/20230703144349/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Low-Code Test Automation that Scales” to “The #1 AI-Native Test Automation Platform”.",
      "between": {
        "from": "2023-07-03T14:43:49.000Z",
        "to": "2024-07-01T16:52:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701165210/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 13,
      "id": "page-89c163d2a4e75b256b9c7167e5e9ed941a9c5b2b77272bd405d1e9374ef1e9c0:42e0f0c1d279835ab8714c74c4699517982159fbe7d4316fc4d18f166494dba3:customers_added:0448c2a4996352b9",
      "before_evidence": "https://web.archive.org/web/20240701165210/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: investcloud- -vector, logo_valeo-financial-advisors, logo_mend, logo_tread-corp, logo_aptean, logo_nc-dac, logo_workday, logo_electives and 17 more.",
      "between": {
        "from": "2024-07-01T16:52:10.000Z",
        "to": "2025-07-03T20:00:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703200005/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 14,
      "id": "page-42e0f0c1d279835ab8714c74c4699517982159fbe7d4316fc4d18f166494dba3:4afa312ddd2d2434ef2f91af09c12a12a92f98ac89577e8ad8076dc394f4fb5b:headline:3575502d51dc3069",
      "before_evidence": "https://web.archive.org/web/20250703200005/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 AI-Native Test Automation Platform” to “AI Generated Code Needs an Agentic Testing Platform”.",
      "between": {
        "from": "2025-07-03T20:00:05.000Z",
        "to": "2026-07-12T06:15:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712061522/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-42e0f0c1d279835ab8714c74c4699517982159fbe7d4316fc4d18f166494dba3:4afa312ddd2d2434ef2f91af09c12a12a92f98ac89577e8ad8076dc394f4fb5b:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250703200005/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-03T20:00:05.000Z",
        "to": "2026-07-12T06:15:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712061522/https://www.mabl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 16,
      "id": "page-4afa312ddd2d2434ef2f91af09c12a12a92f98ac89577e8ad8076dc394f4fb5b:8f9b8ce59bd6ed011264b04cd0be9492185ee4a4aa819ac8f5f17b9173d5ec1e:headline:6013a1450bf7ec36",
      "before_evidence": "https://web.archive.org/web/20260712061522/https://www.mabl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI Generated Code Needs an Agentic Testing Platform” to “Don’t let code outrun confidence.”.",
      "between": {
        "from": "2026-07-12T06:15:22.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.mabl.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Recent positioning and trust updates at mabl",
    "summary": "mabl has updated its homepage messaging and added a compliance claim, while highlighting customer logos as social proof. The current headline emphasizes code confidence.",
    "points": [
      {
        "text": "Between July 2025 and July 2026 mabl changed its homepage headline from “The #1 AI-Native Test Automation Platform” to “AI Generated Code Needs an Agentic Testing Platform”.",
        "kind": "fact",
        "changes": [
          14
        ]
      },
      {
        "text": "Between July 2025 and July 2026 mabl’s homepage began stating SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          15
        ]
      },
      {
        "text": "Between July 2026 and November 2026 mabl changed its homepage headline from “AI Generated Code Needs an Agentic Testing Platform” to “Don’t let code outrun confidence.”.",
        "kind": "fact",
        "changes": [
          16
        ]
      },
      {
        "text": "Between July 2024 and July 2025 mabl added more customer logos to its homepage, which may suggest marketing emphasis on social proof.",
        "kind": "interpretation",
        "changes": [
          13
        ]
      }
    ],
    "written_at": "2026-11-07T16:14:29.539Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “mabl” company record, https://startuphistory.org/c/mabl.com"
}