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Company records / lumalabs.ai

Luma AI

Luma AI (lumalabs.ai): 5 changes recorded in its website history since January 2023. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeImagination just got a team
    AfterLuma is your creative partner

    Observed on the company’s website; business claims are not independently verified.

  2. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

  3. MessagingBetween and
    BeforeMake it with Dream Machine
    AfterImagination just got a team

    Classifier interpretation of website text.

  4. HeadlineBetween and
    BeforeLuma's mission is to build multimodal general intelligence that can generate, understand, and operate in the physical world
    AfterMake it with Dream Machine

    Observed on the company’s website; business claims are not independently verified.

  5. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 7 January 2023

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

Capture the world in lifelike 3D

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingLuma is your creative partner

    Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru

    This wording observed 6 November 2026.

  2. Seen July 2026 · 1 captureImagination just got a team

    Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru

    This wording observed 5 July 2026.

  3. Seen January 2026 · 1 captureMake it with Dream Machine

    Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray3 and Dream Machine for next-gen storytelling.

    This wording observed 1 January 2026.

  4. Seen July 2025 · 1 captureLuma's mission is to build multimodal general intelligence that can generate, understand, and operate in the physical world

    Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray2 and Dream Machine for next-gen storytelling.

    This wording observed 1 July 2025.

Companies in the same space

Competitors picked by an AI model from the funded startups with the most similar descriptions, judged on those descriptions only. A reading, not a verified market map.

  • Leonardo AI leonardo.aiDirect competitorBoth offer generative AI platforms for creators to generate and manage images and videos from prompts.
  • Pika pika.artDirect competitorBoth provide AI video generation and editing from text, images or clips for creative use cases.
  • Higgsfield AI higgsfield.aiDirect competitorBoth offer generative AI video platforms for creators and marketing teams to quickly produce high‑quality videos.
  • Lightricks lightricks.comPartial overlapBoth provide AI tools for photo and video creation, editing, and generative content for creators.
  • Captions captions.aiPartial overlapBoth offer AI-powered video creation tools, though one focuses more on editing and captioning.
  • Midjourney midjourney.comPartial overlapBoth provide AI systems that generate high‑fidelity images from prompts for creative users.

Cite this record

StartupHistory, “Luma AI” company record, https://startuphistory.org/c/lumalabs.ai

Machine-readable: /c/lumalabs.ai.json. How changes are found: method.