{
  "company": {
    "name": "Luma AI",
    "website": "https://lumalabs.ai/",
    "record": "https://startuphistory.org/c/lumalabs.ai"
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  "baseline": {
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    "basis": "first_observation",
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  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
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        {
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          "subhead": "Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray2 and Dream Machine for next-gen storytelling.",
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    },
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      "quote_observed_at": "2026-01-01T12:46:32.000Z",
      "variants": [
        {
          "headline": "Make it with Dream Machine",
          "subhead": "Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray3 and Dream Machine for next-gen storytelling.",
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      "subhead": "Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray3 and Dream Machine for next-gen storytelling.",
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    },
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      "quote_observed_at": "2026-07-05T09:32:57.000Z",
      "variants": [
        {
          "headline": "Imagination just got a team",
          "subhead": "Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru",
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          "evidence": "https://web.archive.org/web/20260705093257/https://lumalabs.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Imagination just got a team",
      "subhead": "Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru",
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      "variants": [
        {
          "headline": "Luma is your creative partner",
          "subhead": "Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru",
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          "evidence": "https://lumalabs.ai/",
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        }
      ],
      "headline": "Luma is your creative partner",
      "subhead": "Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Tru",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
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      "evidence": "https://lumalabs.ai/",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
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        "to": "2025-03-14T00:12:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250314001208/https://lumalabs.ai/",
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    },
    {
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      "id": "page-a11c1adb9dc290c2def5c75d052585df653691fc116d39375451ec628366fa7e:2c8d5503f025040c983df68bde9d5de1f6993b9d1143f9b77c25b5aa188890e1:headline:d867001371742990",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Luma's mission is to build multimodal general intelligence that can generate, understand, and operate in the physical world” to “Make it with Dream Machine”.",
      "between": {
        "from": "2025-07-01T00:23:32.000Z",
        "to": "2026-01-01T12:46:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101124632/https://lumalabs.ai/",
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    },
    {
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      "before_evidence": "https://web.archive.org/web/20260101124632/https://lumalabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Make it with Dream Machine” to “Imagination just got a team”.",
      "between": {
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        "to": "2026-07-05T09:32:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705093257/https://lumalabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-2c8d5503f025040c983df68bde9d5de1f6993b9d1143f9b77c25b5aa188890e1:96b631ea9ab7ce21e98f20aca340cccfc7c37312e22c9fba938b76a5ccaf49dc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260101124632/https://lumalabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
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        "to": "2026-07-05T09:32:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705093257/https://lumalabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
      "n": 5,
      "id": "page-96b631ea9ab7ce21e98f20aca340cccfc7c37312e22c9fba938b76a5ccaf49dc:2dbdb8d6ea76598c7668f31bb93fa53c20ef5dbed7d8f6d902266f00cf05cde2:headline:371f34193a9937b5",
      "before_evidence": "https://web.archive.org/web/20260705093257/https://lumalabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Imagination just got a team” to “Luma is your creative partner”.",
      "between": {
        "from": "2026-07-05T09:32:57.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://lumalabs.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
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  ],
  "update": null,
  "same_space": [
    {
      "name": "Leonardo AI",
      "record": "https://startuphistory.org/c/leonardo.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer generative AI platforms for creators to generate and manage images and videos from prompts."
    },
    {
      "name": "Pika",
      "record": "https://startuphistory.org/c/pika.art",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both provide AI video generation and editing from text, images or clips for creative use cases."
    },
    {
      "name": "Higgsfield AI",
      "record": "https://startuphistory.org/c/higgsfield.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer generative AI video platforms for creators and marketing teams to quickly produce high‑quality videos."
    },
    {
      "name": "Lightricks",
      "record": "https://startuphistory.org/c/lightricks.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide AI tools for photo and video creation, editing, and generative content for creators."
    },
    {
      "name": "Captions",
      "record": "https://startuphistory.org/c/captions.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer AI-powered video creation tools, though one focuses more on editing and captioning."
    },
    {
      "name": "Midjourney",
      "record": "https://startuphistory.org/c/midjourney.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide AI systems that generate high‑fidelity images from prompts for creative users."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Luma AI” company record, https://startuphistory.org/c/lumalabs.ai"
}