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Company records / livingdna.com

Living DNA

Living DNA (livingdna.com): 2 changes recorded in its website history since January 2016. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeGive the greatest gift this holiday with DNA testing for ancestry and wellbeing
    AfterDiscover where you come from with incredible detail using your DNA

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. MessagingBetween and
    BeforeFind out where you really come from
    AfterGive the greatest gift this holiday with DNA testing for ancestry and wellbeing

    Classifier interpretation of website text.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 29 March 2018

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Find out where you really come from

Living DNA brings you an ancestry DNA test that tells you the story of your past like never before. Order online today.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2021 – July 2025 · 5 captures · latest observed messagingDiscover where you come from with incredible detail using your DNA

    Explore the world of your DNA, looking at ancestry, fitness, nutrition and more with a Living DNA test. A simple mouth swab is all you need to get started.

    This wording observed 7 July 2025.

    archived page
    Inspect 5 captures in this group
    • 2 January 2021 · Discover where you come from with incredible detail using your DNA archived page
    • 2 July 2022 · Discover where you come from with incredible detail using your DNA archived page
    • 6 July 2023 · Discover where you come from with incredible detail using your DNA archived page
    • 5 July 2024 · Discover where you come from with incredible detail using your DNA archived page
    • 7 July 2025 · Discover where you come from with incredible detail using your DNA archived page
  2. Seen January 2020 · 1 captureGive the greatest gift this holiday with DNA testing for ancestry and wellbeing

    Explore the world of your DNA, looking at ancestry, fitness, nutrition and more with a Living DNA test. A simple mouth swab is all you need to get started.

    This wording observed 3 January 2020.

    archived page
  3. March 2018 – January 2019 · 2 capturesFind out where you really come from

    Front end application for livingdna

    This wording observed 2 January 2019.

    archived page
    Inspect 2 captures in this group
    • 29 March 2018 · Find out where you really come from archived page
    • 2 January 2019 · Find out where you really come from archived page

Cite this record

StartupHistory, “Living DNA” company record, https://startuphistory.org/c/livingdna.com

Machine-readable: /c/livingdna.com.json. How changes are found: method.