{
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      "label": "Messaging",
      "summary": "Changed its homepage headline from “Find out where you really come from” to “Give the greatest gift this holiday with DNA testing for ancestry and wellbeing”.",
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      "label": "Headline",
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    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Living DNA” company record, https://startuphistory.org/c/livingdna.com"
}