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Company records / hockeystack.com

HockeyStack

HockeyStack (hockeystack.com): 6 changes recorded in its website history since August 2020. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeGTM Intelligence That Actually Converts
    AfterModern Attribution that captures the complete buyer journey.

    Observed on the company’s website; business claims are not independently verified.

  2. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

  3. HeadlineBetween and
    BeforeRevenue Acceleration Platform
    AfterGTM Intelligence That Actually Converts

    Observed on the company’s website; business claims are not independently verified.

  4. MessagingBetween and
    BeforeAnalytics & Attribution for B2B
    AfterDon’t just measure marketing influence. Scale it.

    Classifier interpretation of website text.

  5. ComplianceBetween and

    Now states SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

  6. Go-to-marketBetween and

    Dropped its free sign-up; visitors are now asked to book a demo.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 1 August 2020

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

HockeyStack is a no-code analytics tool that tracks every action of your visitors, enables you to define custom actions, and presents all the data on an easy to understand dashboard.

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. July 2026 – November 2026 · 2 captures · latest observed messagingModern Attribution that captures the complete buyer journey.

    HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.

    This wording observed 6 November 2026.

    Inspect 2 captures in this group
    • 11 July 2026 · Modern Attribution that captures the complete buyer journey. archived page
    • 6 November 2026 · Modern Attribution that captures the complete buyer journey. current websiteHistorical capture not publicly available
  2. Seen January 2026 · 1 captureGTM Intelligence That Actually Converts

    HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.

    This wording observed 9 January 2026.

  3. Seen January 2025 · 1 captureRevenue Acceleration Platform

    HockeyStack helps revenue teams create and capture more pipeline.

    This wording observed 20 January 2025.

  4. Seen July 2024 · 1 captureHockeyStack - The Command Center™for B2B Revenue Teams

    HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

    This wording observed 1 July 2024.

  5. Seen January 2024 · 1 captureDon’t just measure marketing influence. Scale it.

    Connect your ads, website, and CRM, and turn your data into accurate customer journeys. Find out which content, channels, and efforts drive revenue and refine your strategy.

    This wording observed 1 January 2024.

  6. January 2022 – January 2023 · 3 capturesAnalytics & Attribution for B2B

    HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and incr

    This wording observed 7 January 2023.

    Inspect 3 captures in this group

Cite this record

StartupHistory, “HockeyStack” company record, https://startuphistory.org/c/hockeystack.com

Machine-readable: /c/hockeystack.com.json. How changes are found: method.