{
  "company": {
    "name": "HockeyStack",
    "website": "https://hockeystack.com/",
    "record": "https://startuphistory.org/c/hockeystack.com"
  },
  "status": null,
  "history_since": "2020-08-01T10:44:58.000Z",
  "baseline": {
    "snapshot_id": "ef37ec4d84a2c0c0097d5725b7f96873d7fb921710d738644ba7be39679ef2fa",
    "observed_at": "2020-08-01T10:44:58.000Z",
    "headline": null,
    "description": "HockeyStack is a no-code analytics tool that tracks every action of your visitors, enables you to define custom actions, and presents all the data on an easy to understand dashboard.",
    "evidence": "https://web.archive.org/web/20200801104458/https://www.hockeystack.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-07T04:46:35.000Z",
      "variants": [
        {
          "headline": "End-to-End SaaS Analytics",
          "subhead": "HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and incr",
          "observed_at": "2022-01-03T00:47:34.000Z",
          "evidence": "https://web.archive.org/web/20220103004734/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Analytics & Attribution for SaaS",
          "subhead": "HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and incr",
          "observed_at": "2022-07-08T23:17:23.000Z",
          "evidence": "https://web.archive.org/web/20220708231723/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Analytics & Attribution for B2B",
          "subhead": "HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and incr",
          "observed_at": "2023-01-07T04:46:35.000Z",
          "evidence": "https://web.archive.org/web/20230107044635/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Analytics & Attribution for B2B",
      "subhead": "HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and incr",
      "from": "2022-01-03T00:47:34.000Z",
      "to": "2023-01-07T04:46:35.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230107044635/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-03T00:47:34.000Z",
          "to": "2023-01-07T04:46:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-01T15:28:33.000Z",
      "variants": [
        {
          "headline": "Don’t just measure marketing influence. Scale it.",
          "subhead": "Connect your ads, website, and CRM, and turn your data into accurate customer journeys. Find out which content, channels, and efforts drive revenue and refine your strategy.",
          "observed_at": "2024-01-01T15:28:33.000Z",
          "evidence": "https://web.archive.org/web/20240101152833/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Don’t just measure marketing influence. Scale it.",
      "subhead": "Connect your ads, website, and CRM, and turn your data into accurate customer journeys. Find out which content, channels, and efforts drive revenue and refine your strategy.",
      "from": "2024-01-01T15:28:33.000Z",
      "to": "2024-01-01T15:28:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240101152833/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-01T15:28:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T09:29:01.000Z",
      "variants": [
        {
          "headline": "HockeyStack - The Command Center™for B2B Revenue Teams",
          "subhead": "HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.",
          "observed_at": "2024-07-01T09:29:01.000Z",
          "evidence": "https://web.archive.org/web/20240701092901/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HockeyStack - The Command Center™for B2B Revenue Teams",
      "subhead": "HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.",
      "from": "2024-07-01T09:29:01.000Z",
      "to": "2024-07-01T09:29:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701092901/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T09:29:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-20T05:29:28.000Z",
      "variants": [
        {
          "headline": "Revenue Acceleration Platform",
          "subhead": "HockeyStack helps revenue teams create and capture more pipeline.",
          "observed_at": "2025-01-20T05:29:28.000Z",
          "evidence": "https://web.archive.org/web/20250120052928/https://hockeystack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Revenue Acceleration Platform",
      "subhead": "HockeyStack helps revenue teams create and capture more pipeline.",
      "from": "2025-01-20T05:29:28.000Z",
      "to": "2025-01-20T05:29:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250120052928/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-20T05:29:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-09T09:47:58.000Z",
      "variants": [
        {
          "headline": "GTM Intelligence That Actually Converts",
          "subhead": "HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.",
          "observed_at": "2026-01-09T09:47:58.000Z",
          "evidence": "https://web.archive.org/web/20260109094758/https://www.hockeystack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GTM Intelligence That Actually Converts",
      "subhead": "HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.",
      "from": "2026-01-09T09:47:58.000Z",
      "to": "2026-01-09T09:47:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260109094758/https://www.hockeystack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-09T09:47:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "Modern Attribution that captures the complete buyer journey.",
          "subhead": "HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.",
          "observed_at": "2026-07-11T14:58:59.000Z",
          "evidence": "https://web.archive.org/web/20260711145859/https://www.hockeystack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Modern Attribution that captures the complete buyer journey.",
          "subhead": "HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://www.hockeystack.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Modern Attribution that captures the complete buyer journey.",
      "subhead": "HockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.",
      "from": "2026-07-11T14:58:59.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 2,
      "evidence": "https://www.hockeystack.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T14:58:59.000Z",
          "to": "2026-11-06T17:18:30.502Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-be49836d93880ddd6f6d1b7deec8c2fa4d31869fd446a060d886aaebe2f4c567:09f6ac5b53a3509c55bb4a4af13583a66041d19e752a321184069d33f8443c86:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220103004734/https://hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-03T00:47:34.000Z",
        "to": "2022-07-08T23:17:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20220708231723/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 2,
      "id": "page-09f6ac5b53a3509c55bb4a4af13583a66041d19e752a321184069d33f8443c86:a9546a524e1bb48892e3445ecf5f3912bce655fa1f61ea3cfe1bc88e49062fef:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220708231723/https://hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-08T23:17:23.000Z",
        "to": "2023-01-07T04:46:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230107044635/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 3,
      "id": "classifier-a9546a524e1bb48892e3445ecf5f3912bce655fa1f61ea3cfe1bc88e49062fef:7c6dd84e9b6ca5e17b8d9759237325d2edd37bdf24a964d49f732ee94b350b7e:repositioning",
      "before_evidence": "https://web.archive.org/web/20230107044635/https://hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Analytics & Attribution for B2B” to “Don’t just measure marketing influence. Scale it.”.",
      "between": {
        "from": "2023-01-07T04:46:35.000Z",
        "to": "2024-01-01T15:28:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101152833/https://hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-b380028083d11bb0c44673be326f0a1878e35be56b611a5aafe48ea796fa5c3c:071fc7b3bf6dd2e543a686d36a2b36cb4dd5f647a2fd54002e0ae9c6b3f73c65:headline:98d70108cf4911a7",
      "before_evidence": "https://web.archive.org/web/20250120052928/https://hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Revenue Acceleration Platform” to “GTM Intelligence That Actually Converts”.",
      "between": {
        "from": "2025-01-20T05:29:28.000Z",
        "to": "2026-01-09T09:47:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109094758/https://www.hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-b380028083d11bb0c44673be326f0a1878e35be56b611a5aafe48ea796fa5c3c:071fc7b3bf6dd2e543a686d36a2b36cb4dd5f647a2fd54002e0ae9c6b3f73c65:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250120052928/https://hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-20T05:29:28.000Z",
        "to": "2026-01-09T09:47:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109094758/https://www.hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-071fc7b3bf6dd2e543a686d36a2b36cb4dd5f647a2fd54002e0ae9c6b3f73c65:9adbf96b3171e8de1f9002b619d973d4ed9b52af5af4e10ab9ad969e7537b7d3:headline:2cea23cee7085e6a",
      "before_evidence": "https://web.archive.org/web/20260109094758/https://www.hockeystack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GTM Intelligence That Actually Converts” to “Modern Attribution that captures the complete buyer journey.”.",
      "between": {
        "from": "2026-01-09T09:47:58.000Z",
        "to": "2026-07-11T14:58:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711145859/https://www.hockeystack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HockeyStack” company record, https://startuphistory.org/c/hockeystack.com"
}