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Company records / grove.co

Grove Collaborative

Grove Collaborative (grove.co): 2 changes recorded in its website history since July 2024. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. New logosBetween and

    Added logo to its homepage: Clean Beauty.

    Observed on the company’s website; business claims are not independently verified.

  2. HeadlineBetween and
    BeforeShop with purpose
    AfterJust in: Mrs. Meyer’s fall.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 1 July 2024

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Cleaning & Household Products for a Sustainable Home | Grove Collaborative

Grove Collaborative delivers home essentials, including household cleaning, personal care, beauty, and pet products, for a more eco-friendly and sustainable lifestyle.

Homepage

Displayed as customers on the website
Bath and Body · Multivitamins · Haircare · Probiotics

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingHealthier Home Essentials | Grove Collaborative

    Grove makes a healthier home easy. Shop vetted cleaning, personal care, vitamins and kitchen essentials screened against thousands of banned ingredients.

    This wording observed 6 November 2026.

  2. Seen July 2026 · 1 captureJust in: Mrs. Meyer’s fall.

    Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of

    This wording observed 14 July 2026.

  3. Seen July 2025 · 1 captureShop with purpose

    Discover vetted essentials for every room and everyone in your home. Shop cleaning essentials, bamboo paper products, wellness supplements, PFA free cookware, baby products and more. Everything we car

    This wording observed 1 July 2025.

  4. Seen July 2024 · 1 captureCleaning & Household Products for a Sustainable Home | Grove Collaborative

    Grove Collaborative delivers home essentials, including household cleaning, personal care, beauty, and pet products, for a more eco-friendly and sustainable lifestyle.

    This wording observed 1 July 2024.

Cite this record

StartupHistory, “Grove Collaborative” company record, https://startuphistory.org/c/grove.co

Machine-readable: /c/grove.co.json. How changes are found: method.