{
  "company": {
    "name": "Grove Collaborative",
    "website": "https://grove.co/",
    "record": "https://startuphistory.org/c/grove.co"
  },
  "status": null,
  "history_since": "2024-07-01T05:17:08.000Z",
  "baseline": {
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    "observed_at": "2024-07-01T05:17:08.000Z",
    "headline": "Cleaning & Household Products for a Sustainable Home | Grove Collaborative",
    "description": "Grove Collaborative delivers home essentials, including household cleaning, personal care, beauty, and pet products, for a more eco-friendly and sustainable lifestyle.",
    "evidence": "https://web.archive.org/web/20240701051708/https://www.grove.co/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Bath and Body",
            "Multivitamins",
            "Haircare",
            "Probiotics"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-01T05:17:08.000Z",
      "variants": [
        {
          "headline": "Cleaning & Household Products for a Sustainable Home | Grove Collaborative",
          "subhead": "Grove Collaborative delivers home essentials, including household cleaning, personal care, beauty, and pet products, for a more eco-friendly and sustainable lifestyle.",
          "observed_at": "2024-07-01T05:17:08.000Z",
          "evidence": "https://web.archive.org/web/20240701051708/https://www.grove.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cleaning & Household Products for a Sustainable Home | Grove Collaborative",
      "subhead": "Grove Collaborative delivers home essentials, including household cleaning, personal care, beauty, and pet products, for a more eco-friendly and sustainable lifestyle.",
      "from": "2024-07-01T05:17:08.000Z",
      "to": "2024-07-01T05:17:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701051708/https://www.grove.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T05:17:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T01:24:23.000Z",
      "variants": [
        {
          "headline": "Shop with purpose",
          "subhead": "Discover vetted essentials for every room and everyone in your home. Shop cleaning essentials, bamboo paper products, wellness supplements, PFA free cookware, baby products and more. Everything we car",
          "observed_at": "2025-07-01T01:24:23.000Z",
          "evidence": "https://web.archive.org/web/20250701012423/https://www.grove.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shop with purpose",
      "subhead": "Discover vetted essentials for every room and everyone in your home. Shop cleaning essentials, bamboo paper products, wellness supplements, PFA free cookware, baby products and more. Everything we car",
      "from": "2025-07-01T01:24:23.000Z",
      "to": "2025-07-01T01:24:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701012423/https://www.grove.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-01T01:24:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T12:20:33.000Z",
      "variants": [
        {
          "headline": "Just in: Mrs. Meyer’s fall.",
          "subhead": "Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of ",
          "observed_at": "2026-07-14T12:20:33.000Z",
          "evidence": "https://web.archive.org/web/20260714122033/https://www.grove.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Just in: Mrs. Meyer’s fall.",
      "subhead": "Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of ",
      "from": "2026-07-14T12:20:33.000Z",
      "to": "2026-07-14T12:20:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260714122033/https://www.grove.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-14T12:20:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Healthier Home Essentials | Grove Collaborative",
          "subhead": "Grove makes a healthier home easy. Shop vetted cleaning, personal care, vitamins and kitchen essentials screened against thousands of banned ingredients.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://www.grove.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Healthier Home Essentials | Grove Collaborative",
      "subhead": "Grove makes a healthier home easy. Shop vetted cleaning, personal care, vitamins and kitchen essentials screened against thousands of banned ingredients.",
      "from": "2026-11-06T17:14:39.500Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 1,
      "evidence": "https://www.grove.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:14:39.500Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-089c64f24a1263b4d71e88076f69a0237990fc8a0873a8b60d10df745d658dd4:43889e16bce6adfdb16538363e0e5be35a05f4e9691b74b6e7b541411223bc37:headline:678fe7a9c027f9f8",
      "before_evidence": "https://web.archive.org/web/20250701012423/https://www.grove.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shop with purpose” to “Just in: Mrs. Meyer’s fall.”.",
      "between": {
        "from": "2025-07-01T01:24:23.000Z",
        "to": "2026-07-14T12:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714122033/https://www.grove.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-089c64f24a1263b4d71e88076f69a0237990fc8a0873a8b60d10df745d658dd4:43889e16bce6adfdb16538363e0e5be35a05f4e9691b74b6e7b541411223bc37:logos:c028c58aad673ae3",
      "before_evidence": "https://web.archive.org/web/20250701012423/https://www.grove.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Clean Beauty.",
      "between": {
        "from": "2025-07-01T01:24:23.000Z",
        "to": "2026-07-14T12:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714122033/https://www.grove.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Grove Collaborative” company record, https://startuphistory.org/c/grove.co"
}