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Company records / gopigment.com

Pigment

Pigment (gopigment.com): 10 changes recorded in its website history since December 2020. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. PricingBetween and

    Removed its pricing page link.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  3. MessagingBetween and
    BeforeGreat plans need the right tools
    AfterRun your business at the speed of change

    Classifier interpretation of website text.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  4. FundingBetween and

    Announced on its homepage: “Pigment 🎉 Pigment raises $250M Series E funding round to accelerate its move toward autonomous planning.”.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  5. New logosBetween and

    Added logo to its homepage: SAP.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. HeadlineBetween and
    BeforeThe business planning platform for forward-thinking organizations
    AfterGreat plans need the right tools

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. New logosBetween and

    Added logos to its homepage: Xero, Google BigQuery and AWS S3.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. HeadlineBetween and
    BeforeBring color to your company’s future
    AfterThe business planning platform for fast-growing companies

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  10. FundingBetween and

    Announced on its homepage: “the business planning platform for fast-growing companies Pigment raises $26M to build the future of business planning.”.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 3 December 2020

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Bring color to your company’s future

Grow your company with the best planning & reporting SaaS solution. Forecast the future of your business with scenarios in real-time through charts, simulations and continuous modeling.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingRun your business at the speed of change

    Analyze, model, and plan with Pigment. Prepare for anything with our integrated business planning platform powered by agentic AI.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. July 2023 – January 2024 · 2 capturesGreat plans need the right tools

    The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions

    This wording observed 6 January 2024.

    archived page
    Inspect 2 captures in this group
  3. January 2022 – January 2023 · 3 capturesThe business planning platform for forward-thinking organizations

    The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions

    This wording observed 20 January 2023.

    archived page
    Inspect 3 captures in this group
    • 28 January 2022 · The business planning platform for fast-growing companies archived page
    • 15 July 2022 · The business planning platform for forward-thinking organizations archived page
    • 20 January 2023 · The business planning platform for forward-thinking organizations archived page
  4. December 2020 – July 2021 · 3 capturesBring color to your company’s future

    Grow your company with the best planning & reporting SaaS solution. Forecast the future of your business with scenarios in real-time through charts, simulations and continuous modeling.

    This wording observed 8 July 2021.

    archived page
    Inspect 3 captures in this group
    • 3 December 2020 · Bring color to your company’s future archived page
    • 18 January 2021 · Bring color to your company’s future archived page
    • 8 July 2021 · Bring color to your company’s future archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Pigment announces Series E funding and updates positioning

Pigment announced a $250M Series E funding round and revised its homepage messaging, while also changing how visitors access sign-up and pricing information.

  • Between January 2024 and November 2026, Pigment announced on its homepage that it raised a “$250M Series E funding round to accelerate its move toward autonomous planning.” [7]
  • Between January 2024 and November 2026, a classifier read Pigment’s homepage headline change to “Run your business at the speed of change” as a repositioning. [8]
  • Between January 2024 and November 2026, Pigment added a free sign-up or free trial and removed its pricing page link. [9][10]
  • Reading: The combination of a $250M Series E funding announcement and changes to positioning and signup and pricing flows between January 2024 and November 2026 may suggest Pigment is emphasizing product adoption and experimentation with its go-to-market model. [7][8][9][10]

Cite this record

StartupHistory, “Pigment” company record, https://startuphistory.org/c/gopigment.com

Machine-readable: /c/gopigment.com.json. How changes are found: method.