{
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    "name": "Pigment",
    "website": "https://gopigment.com/",
    "record": "https://startuphistory.org/c/gopigment.com"
  },
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  "live_status": null,
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        {
          "headline": "Bring color to your company’s future",
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      ],
      "headline": "Bring color to your company’s future",
      "subhead": "Grow your company with the best planning & reporting SaaS solution. Forecast the future of your business with scenarios in real-time through charts, simulations and continuous modeling.",
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          "subhead": "The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions",
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        {
          "headline": "The business planning platform for forward-thinking organizations",
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      "headline": "The business planning platform for forward-thinking organizations",
      "subhead": "The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions",
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      "variants": [
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Great plans need the right tools",
          "subhead": "The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Great plans need the right tools",
      "subhead": "The all-in-one business planning platform for finance and revenue teams to plan & forecast your business in real-time, model scenarios and make better decisions",
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20240106030810/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
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          "to": "2024-01-06T03:08:10.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "Run your business at the speed of change",
          "subhead": "Analyze, model, and plan with Pigment. Prepare for anything with our integrated business planning platform powered by agentic AI.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://www.pigment.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Run your business at the speed of change",
      "subhead": "Analyze, model, and plan with Pigment. Prepare for anything with our integrated business planning platform powered by agentic AI.",
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      "to": "2026-11-06T17:13:23.485Z",
      "captures": 1,
      "evidence": "https://www.pigment.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:13:23.485Z"
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  "changes": [
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      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “the business planning platform for fast-growing companies Pigment raises $26M to build the future of business planning.”.",
      "between": {
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        "to": "2022-01-28T21:30:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220128213036/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "page-6e5b4dc85d294a81700c0bdb5703177cc9614cd52c68a1fd25d5cea6356bb2bd:235cb8a1ec5c5fa448453d6ae56087a01a447afad8fe1616f49165b20fc6731a:headline:bab718f9e085222d",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bring color to your company’s future” to “The business planning platform for fast-growing companies”.",
      "between": {
        "from": "2021-07-08T20:17:18.000Z",
        "to": "2022-01-28T21:30:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220128213036/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
      "n": 3,
      "id": "page-2cdbfa94ce2d5e0b9a5a9333d0765767ac52b0d0f9db23f5efd19bec68bd9056:a5aa9cfcf7b4954709fd204b6c32abe30adc54cff94164fae634a8199dbcd418:pricing:ef162f2c55d8c41b",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2023-01-20T10:01:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120100109/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-2cdbfa94ce2d5e0b9a5a9333d0765767ac52b0d0f9db23f5efd19bec68bd9056:a5aa9cfcf7b4954709fd204b6c32abe30adc54cff94164fae634a8199dbcd418:logos:16ee271eff109211",
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Xero, Google BigQuery and AWS S3.",
      "between": {
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        "to": "2023-01-20T10:01:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120100109/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
      "n": 5,
      "id": "page-a5aa9cfcf7b4954709fd204b6c32abe30adc54cff94164fae634a8199dbcd418:05133b24ffd73355dc8ed4ebc7774b5723bd837ebbd4ce18879761cdbb9efcf0:headline:324dd69d56f92db7",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The business planning platform for forward-thinking organizations” to “Great plans need the right tools”.",
      "between": {
        "from": "2023-01-20T10:01:09.000Z",
        "to": "2023-07-08T21:04:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708210436/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-a5aa9cfcf7b4954709fd204b6c32abe30adc54cff94164fae634a8199dbcd418:05133b24ffd73355dc8ed4ebc7774b5723bd837ebbd4ce18879761cdbb9efcf0:logos:d835cfa9d4df7cf7",
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: SAP.",
      "between": {
        "from": "2023-01-20T10:01:09.000Z",
        "to": "2023-07-08T21:04:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708210436/https://www.gopigment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a4ea3242e8a6b00734bfdef173d2cbe7a7998a8597496a98b5c6fc129a195e8f:89097740c5ae14763f1a0e4acb927b95d5bcbe945c35d951500371cad176eda3:funding:db24c1126cc5dfe5",
      "before_evidence": "https://web.archive.org/web/20240106030810/https://www.gopigment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Pigment 🎉 Pigment raises $250M Series E funding round to accelerate its move toward autonomous planning.”.",
      "between": {
        "from": "2024-01-06T03:08:10.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.pigment.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 8,
      "id": "classifier-a4ea3242e8a6b00734bfdef173d2cbe7a7998a8597496a98b5c6fc129a195e8f:89097740c5ae14763f1a0e4acb927b95d5bcbe945c35d951500371cad176eda3:repositioning",
      "before_evidence": "https://web.archive.org/web/20240106030810/https://www.gopigment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Great plans need the right tools” to “Run your business at the speed of change”.",
      "between": {
        "from": "2024-01-06T03:08:10.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.pigment.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-a4ea3242e8a6b00734bfdef173d2cbe7a7998a8597496a98b5c6fc129a195e8f:89097740c5ae14763f1a0e4acb927b95d5bcbe945c35d951500371cad176eda3:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240106030810/https://www.gopigment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-06T03:08:10.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.pigment.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 10,
      "id": "page-a4ea3242e8a6b00734bfdef173d2cbe7a7998a8597496a98b5c6fc129a195e8f:89097740c5ae14763f1a0e4acb927b95d5bcbe945c35d951500371cad176eda3:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240106030810/https://www.gopigment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-01-06T03:08:10.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.pigment.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Pigment announces Series E funding and updates positioning",
    "summary": "Pigment announced a $250M Series E funding round and revised its homepage messaging, while also changing how visitors access sign-up and pricing information.",
    "points": [
      {
        "text": "Between January 2024 and November 2026, Pigment announced on its homepage that it raised a “$250M Series E funding round to accelerate its move toward autonomous planning.”",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between January 2024 and November 2026, a classifier read Pigment’s homepage headline change to “Run your business at the speed of change” as a repositioning.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2024 and November 2026, Pigment added a free sign-up or free trial and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          9,
          10
        ]
      },
      {
        "text": "The combination of a $250M Series E funding announcement and changes to positioning and signup and pricing flows between January 2024 and November 2026 may suggest Pigment is emphasizing product adoption and experimentation with its go-to-market model.",
        "kind": "interpretation",
        "changes": [
          7,
          8,
          9,
          10
        ]
      }
    ],
    "written_at": "2026-11-07T20:47:49.601Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Pigment” company record, https://startuphistory.org/c/gopigment.com"
}