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Company records / getsona.com

Sona

Sona (getsona.com): 3 changes recorded in its website history since December 2021. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeAccelerate growth and empower your teams with next-gen workforce management
    AfterAI for better workforce decisions

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. HeadlineBetween and
    Beforefor frontline teams
    AfterAccelerate growth and empower your teams with next-gen workforce management

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 20 December 2021

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

The super app for frontline teams

The employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingAI for better workforce decisions

    Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. December 2021 – January 2026 · 9 capturesAccelerate growth and empower your teams with next-gen workforce management

    Accelerate growth and empower your teams with next-gen workforce management.

    This wording observed 21 January 2026.

    archived page
    Inspect 9 captures in this group
    • 20 December 2021 · The super app for frontline teams archived page
    • 8 January 2022 · The super app for frontline teams archived page
    • 4 July 2022 · The super app for frontline teams archived page
    • 25 January 2023 · for frontline teams archived page
    • 4 January 2024 · for frontline teams archived page
    • 3 July 2024 · for frontline teams archived page
    • 14 January 2025 · Accelerate growth and empower your teams with next-gen workforce management archived page
    • 8 July 2025 · Accelerate growth and empower your teams with next-gen workforce management archived page
    • 21 January 2026 · Accelerate growth and empower your teams with next-gen workforce management archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Sona updates positioning around AI for workforce decisions

Sona has revised its homepage messaging and added a careers page, with the latest positioning emphasizing AI for workforce decisions. The company previously highlighted growth and next-gen workforce management.

  • Between July 2024 and January 2025, Sona changed its homepage headline from “for frontline teams” to “Accelerate growth and empower your teams with next-gen workforce management”. [1]
  • Between January 2025 and July 2025, Sona added a careers page to its website. [2]
  • Between January 2026 and November 2026, Sona changed its homepage headline from “Accelerate growth and empower your teams with next-gen workforce management” to “AI for better workforce decisions”. [3]
  • Reading: The move toward the headline “AI for better workforce decisions” between January 2026 and November 2026 suggests a stronger emphasis on AI in Sona’s positioning. [3]

Cite this record

StartupHistory, “Sona” company record, https://startuphistory.org/c/getsona.com

Machine-readable: /c/getsona.com.json. How changes are found: method.