{
  "company": {
    "name": "Sona",
    "website": "https://getsona.com/",
    "record": "https://startuphistory.org/c/getsona.com"
  },
  "status": null,
  "history_since": "2021-12-20T07:56:30.000Z",
  "baseline": {
    "snapshot_id": "8f5f0ef23e571787155e89406955ff2dbc7225f6445c599c58af6b3b8e083e6c",
    "observed_at": "2021-12-20T07:56:30.000Z",
    "headline": "The super app for frontline teams",
    "description": "The employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.",
    "evidence": "https://web.archive.org/web/20211220075630/https://www.getsona.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-21T19:00:27.000Z",
      "variants": [
        {
          "headline": "The super app for frontline teams",
          "subhead": "The employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.",
          "observed_at": "2021-12-20T07:56:30.000Z",
          "evidence": "https://web.archive.org/web/20211220075630/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The super app for frontline teams",
          "subhead": "The employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.",
          "observed_at": "2022-01-08T10:19:48.000Z",
          "evidence": "https://web.archive.org/web/20220108101948/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The super app for frontline teams",
          "subhead": "The employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.",
          "observed_at": "2022-07-04T03:33:25.000Z",
          "evidence": "https://web.archive.org/web/20220704033325/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "for frontline teams",
          "subhead": "The award-winning employee 'super' app for frontline teams. Sona combines the power of modern workforce management software with an unparalleled mobile user experience.",
          "observed_at": "2023-01-25T15:01:58.000Z",
          "evidence": "https://web.archive.org/web/20230125150158/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "for frontline teams",
          "subhead": "The award-winning Frontline Operating System. Sona combines workforce management functionality with dedicated features to empower staff and solve the unique challenges in frontline work.",
          "observed_at": "2024-01-04T13:11:08.000Z",
          "evidence": "https://web.archive.org/web/20240104131108/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "for frontline teams",
          "subhead": "The end-to-end workforce management platform for frontline businesses.",
          "observed_at": "2024-07-03T05:47:38.000Z",
          "evidence": "https://web.archive.org/web/20240703054738/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accelerate growth and empower your teams with next-gen workforce management",
          "subhead": "Accelerate growth and empower your teams with next-gen workforce management.",
          "observed_at": "2025-01-14T09:34:59.000Z",
          "evidence": "https://web.archive.org/web/20250114093459/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accelerate growth and empower your teams with next-gen workforce management",
          "subhead": "Accelerate growth and empower your teams with next-gen workforce management.",
          "observed_at": "2025-07-08T10:44:48.000Z",
          "evidence": "https://web.archive.org/web/20250708104448/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accelerate growth and empower your teams with next-gen workforce management",
          "subhead": "Accelerate growth and empower your teams with next-gen workforce management.",
          "observed_at": "2026-01-21T19:00:27.000Z",
          "evidence": "https://web.archive.org/web/20260121190027/https://www.getsona.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accelerate growth and empower your teams with next-gen workforce management",
      "subhead": "Accelerate growth and empower your teams with next-gen workforce management.",
      "from": "2021-12-20T07:56:30.000Z",
      "to": "2026-01-21T19:00:27.000Z",
      "captures": 9,
      "evidence": "https://web.archive.org/web/20260121190027/https://www.getsona.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-12-20T07:56:30.000Z",
          "to": "2026-01-21T19:00:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "AI for better workforce decisions",
          "subhead": "Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.sona.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI for better workforce decisions",
      "subhead": "Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.sona.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-91c1a172f62b5d5058830c2ba721a759b8b48e2985afa0df27c8b3634fe06ff4:9d423cb99fa9b2937c0648b8416244ed4ccc628b0c898658690684f14528db0f:headline:e98c4e7dcc5e8724",
      "before_evidence": "https://web.archive.org/web/20240703054738/https://www.getsona.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “for frontline teams” to “Accelerate growth and empower your teams with next-gen workforce management”.",
      "between": {
        "from": "2024-07-03T05:47:38.000Z",
        "to": "2025-01-14T09:34:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114093459/https://www.getsona.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9d423cb99fa9b2937c0648b8416244ed4ccc628b0c898658690684f14528db0f:ee95418c2584f90b3497504f724d2a4f3b7ced75cfc51a71a91b2c47bca2e584:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250114093459/https://www.getsona.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-14T09:34:59.000Z",
        "to": "2025-07-08T10:44:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708104448/https://www.getsona.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-192c94e3b53af350326341bf680eabc090402caedd62a37511b3c9382aef3355:f759fbaec9db69b830a22ec274df23b432bc7f03b13cf652a672e560e89cd3a8:headline:ad8506d2b1906e61",
      "before_evidence": "https://web.archive.org/web/20260121190027/https://www.getsona.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Accelerate growth and empower your teams with next-gen workforce management” to “AI for better workforce decisions”.",
      "between": {
        "from": "2026-01-21T19:00:27.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.sona.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Sona updates positioning around AI for workforce decisions",
    "summary": "Sona has revised its homepage messaging and added a careers page, with the latest positioning emphasizing AI for workforce decisions. The company previously highlighted growth and next-gen workforce management.",
    "points": [
      {
        "text": "Between July 2024 and January 2025, Sona changed its homepage headline from “for frontline teams” to “Accelerate growth and empower your teams with next-gen workforce management”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and July 2025, Sona added a careers page to its website.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Sona changed its homepage headline from “Accelerate growth and empower your teams with next-gen workforce management” to “AI for better workforce decisions”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The move toward the headline “AI for better workforce decisions” between January 2026 and November 2026 suggests a stronger emphasis on AI in Sona’s positioning.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T21:02:02.452Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Sona” company record, https://startuphistory.org/c/getsona.com"
}