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Company records / flic.io

Shortcut Labs (Flic)

Shortcut Labs (Flic) (flic.io): 6 changes recorded in its website history since January 2016. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. Go-to-marketBetween and

    Closed its waitlist and opened sign-up.

    Observed on the company’s website; business claims are not independently verified.

  2. New logosBetween and

    Added logo to its homepage: Flic Duo.

    Observed on the company’s website; business claims are not independently verified.

  3. New logosBetween and

    Added logo to its homepage: Hospitality.

    Observed on the company’s website; business claims are not independently verified.

  4. HeadlineBetween and
    BeforeFlic 2 Smart Button: Control anything with a push
    AfterSimplifying your life

    Observed on the company’s website; business claims are not independently verified.

  5. HeadlineBetween and
    BeforeTHE WORLD’S SMARTEST BUTTON
    AfterFlic 2 Smart Button: Control anything with a push

    Observed on the company’s website; business claims are not independently verified.

  6. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 10 January 2016

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Flic: The Wireless Smart Button

Flic is a smart wireless button that can control your favorite smart function.

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2024 – November 2026 · 7 captures · latest observed messagingSimplifying your life

    Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!

    This wording observed 6 November 2026.

    Inspect 7 captures in this group
  2. March 2020 – July 2022 · 3 capturesFlic 2 Smart Button: Control anything with a push

    Flic 2 Button: Control home, smart lights, music, routines with a simple push. A new generation of smart IoT buttons is here. Control thousands of devices.

    This wording observed 2 July 2022.

    Inspect 3 captures in this group
    • 2 March 2020 · Flic 2 Smart Button: Control anything with a push archived page
    • 6 January 2021 · Flic 2 Smart Button: Control anything with a push archived page
    • 2 July 2022 · Flic 2 Smart Button: Control anything with a push archived page
  3. Seen July 2018 · 1 captureTHE WORLD’S SMARTEST BUTTON

    Flic Smart Button gives you simplicity in a click of a button. A Bluetooth button you use as a shortcut to apps and devices, for iOS, Android, Mac and more.

    This wording observed 5 July 2018.

  4. Seen January 2016 · 1 captureFlic: The Wireless Smart Button

    Flic is a smart wireless button that can control your favorite smart function.

    This wording observed 10 January 2016.

Cite this record

StartupHistory, “Shortcut Labs (Flic)” company record, https://startuphistory.org/c/flic.io

Machine-readable: /c/flic.io.json. How changes are found: method.