{
  "company": {
    "name": "Shortcut Labs (Flic)",
    "website": "https://flic.io/",
    "record": "https://startuphistory.org/c/flic.io"
  },
  "status": null,
  "history_since": "2016-01-10T00:54:18.000Z",
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    "observed_at": "2016-01-10T00:54:18.000Z",
    "headline": "Flic: The Wireless Smart Button",
    "description": "Flic is a smart wireless button that can control your favorite smart function.",
    "evidence": "https://web.archive.org/web/20160110005418/https://flic.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "Flic: The Wireless Smart Button",
          "subhead": "Flic is a smart wireless button that can control your favorite smart function.",
          "observed_at": "2016-01-10T00:54:18.000Z",
          "evidence": "https://web.archive.org/web/20160110005418/https://flic.io/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Flic is a smart wireless button that can control your favorite smart function.",
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      "to": "2016-01-10T00:54:18.000Z",
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      "evidence": "https://web.archive.org/web/20160110005418/https://flic.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
    },
    {
      "quote_observed_at": "2018-07-05T02:43:11.000Z",
      "variants": [
        {
          "headline": "THE WORLD’S SMARTEST BUTTON",
          "subhead": "Flic Smart Button gives you simplicity in a click of a button. A Bluetooth button you use as a shortcut to apps and devices, for iOS, Android, Mac and more.",
          "observed_at": "2018-07-05T02:43:11.000Z",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "THE WORLD’S SMARTEST BUTTON",
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      "evidence": "https://web.archive.org/web/20180705024311/https://flic.io/",
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      "seen": {
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    {
      "quote_observed_at": "2022-07-02T09:13:18.000Z",
      "variants": [
        {
          "headline": "Flic 2 Smart Button: Control anything with a push",
          "subhead": "Smart Home Control - Lights, music, and appliances at the push of a button. Keep it simple for even the youngest family members to understand. Or go advanced with Flic’s endless configuration possibil",
          "observed_at": "2020-03-02T08:46:58.000Z",
          "evidence": "https://web.archive.org/web/20200302084658/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flic 2 Smart Button: Control anything with a push",
          "subhead": "Flic 2 Button: Control home, smart lights, music, routines with a simple push. A new generation of smart IoT buttons is here. Control thousands of devices.",
          "observed_at": "2021-01-06T20:29:52.000Z",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flic 2 Smart Button: Control anything with a push",
          "subhead": "Flic 2 Button: Control home, smart lights, music, routines with a simple push. A new generation of smart IoT buttons is here. Control thousands of devices.",
          "observed_at": "2022-07-02T09:13:18.000Z",
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          "evidence_kind": "internet_archive"
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      "headline": "Flic 2 Smart Button: Control anything with a push",
      "subhead": "Flic 2 Button: Control home, smart lights, music, routines with a simple push. A new generation of smart IoT buttons is here. Control thousands of devices.",
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      "evidence": "https://web.archive.org/web/20220702091318/https://flic.io/",
      "evidence_kind": "internet_archive",
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    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: Smart home and IoT made easy. Control your smart devices with a single smart button or smart dimmer. Learn more or shop now.",
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          "evidence": "https://web.archive.org/web/20240124150916/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2025-01-05T01:48:32.000Z",
          "evidence": "https://web.archive.org/web/20250105014832/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2025-08-01T22:13:27.000Z",
          "evidence": "https://web.archive.org/web/20250801221327/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2026-07-10T16:03:17.000Z",
          "evidence": "https://web.archive.org/web/20260710160317/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2026-10-13T19:38:04.000Z",
          "evidence": "https://web.archive.org/web/20261013193804/https://flic.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2026-11-05T14:22:34.376Z",
          "evidence": "https://flic.io/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "Simplifying your life",
          "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://flic.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Simplifying your life",
      "subhead": "Flic: IoT and Smart Home controllers for all! Use Bluetooth or WIFI to control anything with Smart Buttons and Dimmers from Flic. Check it out!",
      "from": "2024-01-24T15:09:16.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 7,
      "evidence": "https://flic.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T17:00:12.815Z"
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      "before_evidence": "https://web.archive.org/web/20160110005418/https://flic.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-10T00:54:18.000Z",
        "to": "2018-07-05T02:43:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20180705024311/https://flic.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-ac6702f8f0ffb2fa19ab50fa77fa49b5100c467af7e0ddfbd29b8a79490e4244:b8b776faaed14baa63f515d38591f70e196b22e4b77e16e8de7e831c7a15495a:headline:7effe4842db5c4fc",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE WORLD’S SMARTEST BUTTON” to “Flic 2 Smart Button: Control anything with a push”.",
      "between": {
        "from": "2018-07-05T02:43:11.000Z",
        "to": "2020-03-02T08:46:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20200302084658/https://flic.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Flic 2 Smart Button: Control anything with a push” to “Simplifying your life”.",
      "between": {
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        "to": "2024-01-24T15:09:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240124150916/https://flic.io/",
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      "before_evidence": "https://web.archive.org/web/20240124150916/https://flic.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Hospitality.",
      "between": {
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        "to": "2025-01-05T01:48:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105014832/https://flic.io/",
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      "topic": null
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      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Flic Duo.",
      "between": {
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        "to": "2025-08-01T22:13:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250801221327/https://flic.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 6,
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      "before_evidence": "https://flic.io/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
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        "to": "2026-11-06T17:00:12.815Z"
      },
      "evidence": "https://flic.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shortcut Labs (Flic)” company record, https://startuphistory.org/c/flic.io"
}