Fair

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

1. HeadlineBetween 18 January 2025 and 9 July 2025

   BeforeGo the extra mile

   AfterDon't let breakdowns break the bank

   Observed on the company’s website; business claims are not independently verified.

   earlier archived pagelater archived pageLink to observation
2. PricingBetween 2 February 2011 and 29 May 2013

   Changed listed prices from $4.99 / mo and $1.19 / mo to $7.99 / yr.

   Observed on the company’s website; business claims are not independently verified.

   earlier archived pagelater archived pageLink to observation

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

1. July 2025 – November 2026 · 5 captures · latest observed messagingDon't let breakdowns break the bank

   Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!

   This wording observed 5 November 2026.

   current websiteHistorical capture not publicly available
   Inspect 5 captures in this group

   • 9 July 2025 · Don't let breakdowns break the bank archived page
   • 21 January 2026 · Don't let breakdowns break the bank archived page
   • 21 April 2026 · Don't let breakdowns break the bank archived page
   • 15 July 2026 · Don't let breakdowns break the bank archived page
   • 5 November 2026 · Don't let breakdowns break the bank current websiteHistorical capture not publicly available
2. Seen January 2025 · 1 captureGo the extra mile

   This wording observed 18 January 2025.

   archived page
3. February 2011 – May 2013 · 2 capturesfairwarranty.com

   Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.

   This wording observed 29 May 2013.

   archived page
   Inspect 2 captures in this group

   • 2 February 2011 · fairwarranty.com archived page
   • 29 May 2013 · fairwarranty.com archived page

Companies in the same space

Other funded startups with the most similar descriptions of what they do. This does not mean they compete directly.

• Drivably drivably.com
• Wepair wepair.kr
• CARFIT car.fit
• Pacer (fka Kuaay) kuaay.com
• GOFAR gofar.co