{
  "company": {
    "name": "Fair",
    "website": "https://fairwarranty.com/",
    "record": "https://startuphistory.org/c/fairwarranty.com"
  },
  "status": null,
  "history_since": "2011-02-02T09:10:31.000Z",
  "baseline": {
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    "observed_at": "2011-02-02T09:10:31.000Z",
    "headline": "fairwarranty.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110202091031/http://fairwarranty.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / mo",
            "$1.19 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:13:06.128Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-05-29T20:58:52.000Z",
      "variants": [
        {
          "headline": "fairwarranty.com",
          "subhead": null,
          "observed_at": "2011-02-02T09:10:31.000Z",
          "evidence": "https://web.archive.org/web/20110202091031/http://fairwarranty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "fairwarranty.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
          "observed_at": "2013-05-29T20:58:52.000Z",
          "evidence": "https://web.archive.org/web/20130529205852/http://fairwarranty.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "fairwarranty.com",
      "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
      "from": "2011-02-02T09:10:31.000Z",
      "to": "2013-05-29T20:58:52.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130529205852/http://fairwarranty.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-02T09:10:31.000Z",
          "to": "2013-05-29T20:58:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-18T17:54:31.000Z",
      "variants": [
        {
          "headline": "Go the extra mile",
          "subhead": null,
          "observed_at": "2025-01-18T17:54:31.000Z",
          "evidence": "https://web.archive.org/web/20250118175431/https://www.fairwarranty.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go the extra mile",
      "subhead": null,
      "from": "2025-01-18T17:54:31.000Z",
      "to": "2025-01-18T17:54:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250118175431/https://www.fairwarranty.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-18T17:54:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:13:06.128Z",
      "variants": [
        {
          "headline": "Don't let breakdowns break the bank",
          "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
          "observed_at": "2025-07-09T11:56:28.000Z",
          "evidence": "https://web.archive.org/web/20250709115628/https://www.fairwarranty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't let breakdowns break the bank",
          "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
          "observed_at": "2026-01-21T06:36:37.000Z",
          "evidence": "https://web.archive.org/web/20260121063637/https://www.fairwarranty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't let breakdowns break the bank",
          "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
          "observed_at": "2026-04-21T16:57:32.000Z",
          "evidence": "https://web.archive.org/web/20260421165732/https://www.fairwarranty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't let breakdowns break the bank",
          "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
          "observed_at": "2026-07-15T03:39:59.000Z",
          "evidence": "https://web.archive.org/web/20260715033959/https://www.fairwarranty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't let breakdowns break the bank",
          "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
          "observed_at": "2026-11-05T14:13:06.128Z",
          "evidence": "https://www.fairwarranty.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Don't let breakdowns break the bank",
      "subhead": "Fair's transparent and reliable auto protection plans give you peace of mind and save you from costly auto repairs. 24/7 roadside assistance and stress-free claims. Drive with confidence today!",
      "from": "2025-07-09T11:56:28.000Z",
      "to": "2026-11-05T14:13:06.128Z",
      "captures": 5,
      "evidence": "https://www.fairwarranty.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-09T11:56:28.000Z",
          "to": "2026-11-05T14:13:06.128Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-87a9298a41258836d6d99a3fda115bee913223de2ee3672f2bcfbdb61e60eefe:5962b9bf30621a02f131e620a5ff107b1da3ad446f01ddc885533ebba9790f64:pricing:11a8fe49ff654caf",
      "before_evidence": "https://web.archive.org/web/20110202091031/http://fairwarranty.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $4.99 / mo and $1.19 / mo to $7.99 / yr.",
      "between": {
        "from": "2011-02-02T09:10:31.000Z",
        "to": "2013-05-29T20:58:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20130529205852/http://fairwarranty.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-918d74ec4c20f165f071729ac633732f48f7900deaadeb632e047114fa031f8e:aafb790f790b2f2dbd6e59b1882b60a760cd70a2c45d0895528413dbbfd78418:headline:f77a479ca1b5b558",
      "before_evidence": "https://web.archive.org/web/20250118175431/https://www.fairwarranty.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go the extra mile” to “Don't let breakdowns break the bank”.",
      "between": {
        "from": "2025-01-18T17:54:31.000Z",
        "to": "2025-07-09T11:56:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709115628/https://www.fairwarranty.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Drivably",
      "record": "https://startuphistory.org/c/drivably.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Wepair",
      "record": "https://startuphistory.org/c/wepair.kr",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "CARFIT",
      "record": "https://startuphistory.org/c/car.fit",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Pacer (fka Kuaay)",
      "record": "https://startuphistory.org/c/kuaay.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "GOFAR",
      "record": "https://startuphistory.org/c/gofar.co",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fair” company record, https://startuphistory.org/c/fairwarranty.com"
}