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Company records / dfinitiv.io

dfinitiv

dfinitiv (dfinitiv.io): 5 changes recorded in its website history since July 2023. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeYour members are asking AI. Make sure your loyalty program answers.
    AfterYour loyalty program. Inside every AI assistant.

    Observed on the company’s website; business claims are not independently verified.

  2. ComplianceBetween and

    Now states SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

  3. HeadlineBetween and
    BeforeIntroducing the First Commerce Experience Platform SmartCXP™
    AfterYour members are asking AI. Make sure your loyalty program answers.

    Observed on the company’s website; business claims are not independently verified.

  4. HeadlineBetween and
    BeforeUnited Airlines Takes Equity Stake in Dfinitiv to Advance Commerce Media and Loyalty Program Priorities
    AfterIntroducing the First Commerce Experience Platform SmartCXP™

    Observed on the company’s website; business claims are not independently verified.

  5. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 26 July 2023

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

Get your money's worth.

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingYour loyalty program. Inside every AI assistant.

    Dfinitiv puts your brand and loyalty program inside ChatGPT, Claude and the other AI assistants your members use. They can shop, book, manage their account, and use their points, benefits and partner

    This wording observed 6 November 2026.

  2. October 2026 – October 2026 · 2 capturesYour members are asking AI. Make sure your loyalty program answers.

    Dfinitiv is an enterprise software company building AI for loyalty programs. Our platform, SmartCXP™, turns a loyalty program's partner ecosystem into revenue members want on mobile, in web browsers,

    This wording observed 10 October 2026.

    Inspect 2 captures in this group
    • 10 October 2026 · Your members are asking AI. Make sure your loyalty program answers. archived page
    • 10 October 2026 · Your members are asking AI. Make sure your loyalty program answers. archived page
  3. Seen January 2026 · 2 capturesIntroducing the First Commerce Experience Platform SmartCXP™

    Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.

    This wording observed 9 January 2026.

    Inspect 2 captures in this group
    • 9 January 2026 · Introducing the First Commerce Experience Platform SmartCXP™ archived page
    • 9 January 2026 · Introducing the First Commerce Experience Platform SmartCXP™ archived page
  4. Seen August 2025 · 1 captureUnited Airlines Takes Equity Stake in Dfinitiv to Advance Commerce Media and Loyalty Program Priorities

    Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.

    This wording observed 7 August 2025.

Cite this record

StartupHistory, “dfinitiv” company record, https://startuphistory.org/c/dfinitiv.io

Machine-readable: /c/dfinitiv.io.json. How changes are found: method.