{
  "company": {
    "name": "dfinitiv",
    "website": "https://dfinitiv.io/",
    "record": "https://startuphistory.org/c/dfinitiv.io"
  },
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  "baseline": {
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    "headline": null,
    "description": "Get your money's worth.",
    "evidence": "https://web.archive.org/web/20230726013007/https://www.dfinitiv.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:39:39.427Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "United Airlines Takes Equity Stake in Dfinitiv to Advance Commerce Media and Loyalty Program Priorities",
          "subhead": "Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.",
          "observed_at": "2025-08-07T04:32:28.000Z",
          "evidence": "https://web.archive.org/web/20250807043228/https://www.dfinitiv.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "United Airlines Takes Equity Stake in Dfinitiv to Advance Commerce Media and Loyalty Program Priorities",
      "subhead": "Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.",
      "from": "2025-08-07T04:32:28.000Z",
      "to": "2025-08-07T04:32:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250807043228/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-09T01:56:41.000Z",
      "variants": [
        {
          "headline": "Introducing the First Commerce Experience Platform SmartCXP™",
          "subhead": "Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.",
          "observed_at": "2026-01-09T01:56:41.000Z",
          "evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Introducing the First Commerce Experience Platform SmartCXP™",
          "subhead": "Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.",
          "observed_at": "2026-01-09T01:56:41.000Z",
          "evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Introducing the First Commerce Experience Platform SmartCXP™",
      "subhead": "Transform loyalty programs into commerce platforms with Dfinitiv's solutions for travel, banking, and finance brands to enhance engagement and drive monetization.",
      "from": "2026-01-09T01:56:41.000Z",
      "to": "2026-01-09T01:56:41.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-10T05:33:38.000Z",
      "variants": [
        {
          "headline": "Your members are asking AI. Make sure your loyalty program answers.",
          "subhead": "Dfinitiv is an enterprise software company building AI for loyalty programs. Our platform, SmartCXP™, turns a loyalty program's partner ecosystem into revenue members want on mobile, in web browsers, ",
          "observed_at": "2026-10-10T05:33:22.000Z",
          "evidence": "https://web.archive.org/web/20261010053322/https://www.dfinitiv.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your members are asking AI. Make sure your loyalty program answers.",
          "subhead": "Dfinitiv is an enterprise software company building AI for loyalty programs. Our platform, SmartCXP™, turns a loyalty program's partner ecosystem into revenue members want on mobile, in web browsers, ",
          "observed_at": "2026-10-10T05:33:38.000Z",
          "evidence": "https://web.archive.org/web/20261010053338/https://www.dfinitiv.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your members are asking AI. Make sure your loyalty program answers.",
      "subhead": "Dfinitiv is an enterprise software company building AI for loyalty programs. Our platform, SmartCXP™, turns a loyalty program's partner ecosystem into revenue members want on mobile, in web browsers, ",
      "from": "2026-10-10T05:33:22.000Z",
      "to": "2026-10-10T05:33:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20261010053338/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-10-10T05:33:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:39:39.427Z",
      "variants": [
        {
          "headline": "Your loyalty program. Inside every AI assistant.",
          "subhead": "Dfinitiv puts your brand and loyalty program inside ChatGPT, Claude and the other AI assistants your members use. They can shop, book, manage their account, and use their points, benefits and partner ",
          "observed_at": "2026-11-06T14:39:39.427Z",
          "evidence": "https://www.dfinitiv.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your loyalty program. Inside every AI assistant.",
      "subhead": "Dfinitiv puts your brand and loyalty program inside ChatGPT, Claude and the other AI assistants your members use. They can shop, book, manage their account, and use their points, benefits and partner ",
      "from": "2026-11-06T14:39:39.427Z",
      "to": "2026-11-06T14:39:39.427Z",
      "captures": 1,
      "evidence": "https://www.dfinitiv.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:39:39.427Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
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      "id": "page-9ba724cfed2357ef33710f280e707f9a2bc3594f8d39c7a2396bcb8882fc5283:3ae03ab4ff698422a9c9f90fe6a132a91576f6857b2b83b811af8314a95e0244:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230726013007/https://www.dfinitiv.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-07-26T01:30:07.000Z",
        "to": "2024-02-25T16:21:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225162135/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-0fa2f7a2c4853dd8c419869ef5cd150a5a94ba7e0d5ee32d4b27d6f8c55b62ba:0f7469966216925f7b3d959eac48c94909e91c11a85549f76b1d218b5445343f:headline:29c00f219d75d82a",
      "before_evidence": "https://web.archive.org/web/20250807043228/https://www.dfinitiv.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “United Airlines Takes Equity Stake in Dfinitiv to Advance Commerce Media and Loyalty Program Priorities” to “Introducing the First Commerce Experience Platform SmartCXP™”.",
      "between": {
        "from": "2025-08-07T04:32:28.000Z",
        "to": "2026-01-09T01:56:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-b5681877e28759d58534f752fea98c290c18d9ca8bcbb66be875bf7c381e136d:04b405c17985ab1acf72548a05375e8f84798dfe38d16e323e28f79844e5e8b0:headline:52318da42cb6a4a6",
      "before_evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Introducing the First Commerce Experience Platform SmartCXP™” to “Your members are asking AI. Make sure your loyalty program answers.”.",
      "between": {
        "from": "2026-01-09T01:56:41.000Z",
        "to": "2026-10-10T05:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20261010053322/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-b5681877e28759d58534f752fea98c290c18d9ca8bcbb66be875bf7c381e136d:04b405c17985ab1acf72548a05375e8f84798dfe38d16e323e28f79844e5e8b0:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260109015641/https://www.dfinitiv.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-09T01:56:41.000Z",
        "to": "2026-10-10T05:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20261010053322/https://www.dfinitiv.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "page-c074f4257c352f369feaee2b3d96656f3ae9de7edecc57b597d0899dc42b576d:08c118263e8a55fbefd535e847849470f051a5a85fc6df95f6b25a1fd6ef1110:headline:64b77d247b9d951a",
      "before_evidence": "https://web.archive.org/web/20261010053338/https://www.dfinitiv.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your members are asking AI. Make sure your loyalty program answers.” to “Your loyalty program. Inside every AI assistant.”.",
      "between": {
        "from": "2026-10-10T05:33:38.000Z",
        "to": "2026-11-06T14:39:39.427Z"
      },
      "evidence": "https://www.dfinitiv.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “dfinitiv” company record, https://startuphistory.org/c/dfinitiv.io"
}