StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / close.com

Close

Close (close.com): 11 changes recorded in its website history since May 2008. Homepage last checked 5 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeThe sales CRM built for calling, emailing, texting, automation and action
    AfterThe CRM that sells with you

    Observed on the company’s website; business claims are not independently verified.

  2. HeadlineBetween and
    BeforeCustomer Relationship Mastery
    AfterThe sales CRM built for

    Observed on the company’s website; business claims are not independently verified.

  3. HeadlineBetween and
    BeforeStop using slow, cluttered CRMs
    AfterCustomer Relationship Mastery

    Observed on the company’s website; business claims are not independently verified.

  4. HeadlineBetween and
    BeforeThe CRM built for growth
    AfterStop using slow, cluttered CRMs

    Observed on the company’s website; business claims are not independently verified.

  5. HeadlineBetween and
    BeforeAll-in-one CRM for growing sales teams.
    AfterThe CRM built for growth

    Observed on the company’s website; business claims are not independently verified.

  6. HeadlineBetween and
    BeforeTurn more leads into revenue
    AfterAll-in-one CRM for growing sales teams.

    Observed on the company’s website; business claims are not independently verified.

  7. HeadlineBetween and
    BeforeCRM with sales automation.
    AfterTurn more leads into revenue

    Observed on the company’s website; business claims are not independently verified.

  8. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

  9. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

  10. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

  11. HeadlineBetween and
    BeforeStrife News
    AfterCRM with sales automation.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 30 May 2008

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Strife News

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. July 2026 – November 2026 · 4 captures · latest observed messagingThe CRM that sells with you

    Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.

    This wording observed 5 November 2026.

    Inspect 4 captures in this group
    • 2 July 2026 · The sales CRM built for archived page
    • 30 July 2026 · The sales CRM built for calling, emailing, texting, automation and action archived page
    • 24 October 2026 · The CRM that sells with you archived page
    • 5 November 2026 · The CRM that sells with you current websiteHistorical capture not publicly available
  2. Seen November 2025 · 1 captureCustomer Relationship Mastery

    Close brings clarity to your sales process so small, scaling businesses can move fast and close deals before they go cold.

    This wording observed 3 November 2025.

  3. Seen January 2025 · 1 captureStop using slow, cluttered CRMs

    Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

    This wording observed 2 January 2025.

  4. Seen July 2023 · 1 captureThe CRM built for growth

    Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

    This wording observed 8 July 2023.

  5. Seen July 2022 · 1 captureAll-in-one CRM for growing sales teams.

    Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

    This wording observed 2 July 2022.

  6. Seen January 2021 · 1 captureTurn more leads into revenue

    Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

    This wording observed 12 January 2021.

  7. Seen July 2019 · 1 captureCRM with sales automation.

    Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

    This wording observed 11 July 2019.

  8. Seen May 2008 · 1 captureStrife News

    This wording observed 30 May 2008.

Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Close updates website messaging and adds key pages

Close has changed its homepage headline multiple times and has added a careers page, free sign-up or trial, and pricing page on its website. Recent changes focus on how it describes its CRM and sales offering.

  • Between May 2008 and July 2019, Close changed its homepage headline from “Strife News” to “CRM with sales automation.”, added a careers page, added a free sign-up or free trial, and added a pricing page. [1][2][3][4]
  • Between July 2019 and July 2023, Close changed its homepage headline from “CRM with sales automation.” to “Turn more leads into revenue”, then to “All-in-one CRM for growing sales teams.”, and then to “The CRM built for growth”. [5][6][7]
  • Between July 2023 and July 2026, Close updated its homepage headline from “Stop using slow, cluttered CRMs” to “Customer Relationship Mastery”, and then to “The sales CRM built for”. [8][9][10]
  • Between July 2026 and October 2026, Close changed its homepage headline from “The sales CRM built for calling, emailing, texting, automation and action” to “The CRM that sells with you”. [11]

Cite this record

StartupHistory, “Close” company record, https://startuphistory.org/c/close.com

Machine-readable: /c/close.com.json. How changes are found: method.