Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.
All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.
How it describes itself
Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.
July 2026 – November 2026 · 4 captures · latest observed messagingThe CRM that sells with you
Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.
Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.
Close updates website messaging and adds key pages
Close has changed its homepage headline multiple times and has added a careers page, free sign-up or trial, and pricing page on its website. Recent changes focus on how it describes its CRM and sales offering.
Between May 2008 and July 2019, Close changed its homepage headline from “Strife News” to “CRM with sales automation.”, added a careers page, added a free sign-up or free trial, and added a pricing page. [1][2][3][4]
Between July 2019 and July 2023, Close changed its homepage headline from “CRM with sales automation.” to “Turn more leads into revenue”, then to “All-in-one CRM for growing sales teams.”, and then to “The CRM built for growth”. [5][6][7]
Between July 2023 and July 2026, Close updated its homepage headline from “Stop using slow, cluttered CRMs” to “Customer Relationship Mastery”, and then to “The sales CRM built for”. [8][9][10]
Between July 2026 and October 2026, Close changed its homepage headline from “The sales CRM built for calling, emailing, texting, automation and action” to “The CRM that sells with you”. [11]
Cite this record
StartupHistory, “Close” company record, https://startuphistory.org/c/close.com