{
  "company": {
    "name": "Close",
    "website": "https://close.com/",
    "record": "https://startuphistory.org/c/close.com"
  },
  "status": null,
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    "description": null,
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    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "live_status": null,
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    {
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      "variants": [
        {
          "headline": "Strife News",
          "subhead": null,
          "observed_at": "2008-05-30T03:55:23.000Z",
          "evidence": "https://web.archive.org/web/20080530035523/http://www.close.com:80/",
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      "evidence": "https://web.archive.org/web/20080530035523/http://www.close.com:80/",
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        {
          "headline": "CRM with sales automation.",
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          "evidence": "https://web.archive.org/web/20190711194913/https://close.com/",
          "evidence_kind": "internet_archive"
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      "headline": "CRM with sales automation.",
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      "captures": 1,
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      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2021-01-12T11:41:15.000Z",
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      "headline": "Turn more leads into revenue",
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    {
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        {
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      "headline": "The CRM built for growth",
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      "headline": "Customer Relationship Mastery",
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      "variants": [
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          "evidence": "https://web.archive.org/web/20260702024855/https://close.com/",
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        },
        {
          "headline": "The sales CRM built for calling, emailing, texting, automation and action",
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          "evidence": "https://web.archive.org/web/20260730074045/https://close.com/",
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        },
        {
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          "evidence": "https://web.archive.org/web/20261024074902/https://close.com/",
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        },
        {
          "headline": "The CRM that sells with you",
          "subhead": "Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.",
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      ],
      "headline": "The CRM that sells with you",
      "subhead": "Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.",
      "from": "2026-07-02T02:48:55.000Z",
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      "captures": 4,
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      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-05T12:45:27.182Z"
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      "current": true
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  ],
  "changes": [
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      "n": 1,
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Strife News” to “CRM with sales automation.”.",
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        "from": "2008-05-30T03:55:23.000Z",
        "to": "2019-07-11T19:49:13.000Z"
      },
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    {
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        "to": "2019-07-11T19:49:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20190711194913/https://close.com/",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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        "to": "2019-07-11T19:49:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20190711194913/https://close.com/",
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    {
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      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
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        "to": "2019-07-11T19:49:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20190711194913/https://close.com/",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20190711194913/https://close.com/",
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      "label": "Headline",
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        "to": "2021-01-12T11:41:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20210112114115/https://close.com/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
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        "to": "2022-07-02T15:26:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702152636/https://www.close.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "id": "page-482d7525e7d2a0a58a1b6ad8badf5fd8abd1986f8dd80ed80217a232d41f11a3:f7b7b96490136a2a55ae588c83993523e78f4f8d6d0bee0675ce634cc232a542:headline:b6ab3c746129974b",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All-in-one CRM for growing sales teams.” to “The CRM built for growth”.",
      "between": {
        "from": "2022-07-02T15:26:36.000Z",
        "to": "2023-07-08T08:42:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708084220/https://www.close.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-f7b7b96490136a2a55ae588c83993523e78f4f8d6d0bee0675ce634cc232a542:edfe7f01f290f1223bdd543f941499d1f7d90bd22f091ace0dcffd6770c66fb6:headline:d294005b8a5f7a41",
      "before_evidence": "https://web.archive.org/web/20230708084220/https://www.close.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The CRM built for growth” to “Stop using slow, cluttered CRMs”.",
      "between": {
        "from": "2023-07-08T08:42:20.000Z",
        "to": "2025-01-02T15:18:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102151833/https://www.close.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-edfe7f01f290f1223bdd543f941499d1f7d90bd22f091ace0dcffd6770c66fb6:04d011e5cdb5e12d6b9a3befb6d2619f383f0188c1d0b29c2a02d21d2a2148eb:headline:d4bcdce6c1eb1478",
      "before_evidence": "https://web.archive.org/web/20250102151833/https://www.close.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop using slow, cluttered CRMs” to “Customer Relationship Mastery”.",
      "between": {
        "from": "2025-01-02T15:18:33.000Z",
        "to": "2025-11-03T01:49:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103014936/https://www.close.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-04d011e5cdb5e12d6b9a3befb6d2619f383f0188c1d0b29c2a02d21d2a2148eb:a0ca11cacdb10e53f62053e706de55b698da809cdc2b8b3116887d55b598c709:headline:9278c86f97f579e7",
      "before_evidence": "https://web.archive.org/web/20251103014936/https://www.close.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Customer Relationship Mastery” to “The sales CRM built for”.",
      "between": {
        "from": "2025-11-03T01:49:36.000Z",
        "to": "2026-07-02T02:48:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702024855/https://close.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-8985661cbba468d28289168ced0041d71d915d0e4ff05812b7935853951fd887:b81269d464f002aa402bf308e5a52a4864eb4a1595660e3a314c43acc7ab2581:headline:fb59cb4fc331b1b8",
      "before_evidence": "https://web.archive.org/web/20260730074045/https://close.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The sales CRM built for calling, emailing, texting, automation and action” to “The CRM that sells with you”.",
      "between": {
        "from": "2026-07-30T07:40:45.000Z",
        "to": "2026-10-24T07:49:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261024074902/https://close.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Close updates website messaging and adds key pages",
    "summary": "Close has changed its homepage headline multiple times and has added a careers page, free sign-up or trial, and pricing page on its website. Recent changes focus on how it describes its CRM and sales offering.",
    "points": [
      {
        "text": "Between May 2008 and July 2019, Close changed its homepage headline from “Strife News” to “CRM with sales automation.”, added a careers page, added a free sign-up or free trial, and added a pricing page.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3,
          4
        ]
      },
      {
        "text": "Between July 2019 and July 2023, Close changed its homepage headline from “CRM with sales automation.” to “Turn more leads into revenue”, then to “All-in-one CRM for growing sales teams.”, and then to “The CRM built for growth”.",
        "kind": "fact",
        "changes": [
          5,
          6,
          7
        ]
      },
      {
        "text": "Between July 2023 and July 2026, Close updated its homepage headline from “Stop using slow, cluttered CRMs” to “Customer Relationship Mastery”, and then to “The sales CRM built for”.",
        "kind": "fact",
        "changes": [
          8,
          9,
          10
        ]
      },
      {
        "text": "Between July 2026 and October 2026, Close changed its homepage headline from “The sales CRM built for calling, emailing, texting, automation and action” to “The CRM that sells with you”.",
        "kind": "fact",
        "changes": [
          11
        ]
      }
    ],
    "written_at": "2026-11-07T21:09:37.592Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Close” company record, https://startuphistory.org/c/close.com"
}