StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / clever.pet

CleverPet

CleverPet (clever.pet): 1 change recorded in its website history since March 2016. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeStop worrying every time you say goodbye.
    AfterGive them something to do while you work from home

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 5 March 2016

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Engage Idle Paws

CleverPet: Smart, adaptive hub to engage, teach, and connect with your dog all day, automatically. A dog with a job is a happy dog.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. July 2020 – November 2026 · 7 captures · latest observed messagingGive them something to do while you work from home

    Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
    Inspect 7 captures in this group
    • 26 July 2020 · Give them something to do while you work from home archived page
    • 8 March 2022 · Give them something to do while you work from home archived page
    • 5 January 2023 · Give them something to do while you work from home archived page
    • 26 January 2024 · Give them something to do while you work from home archived page
    • 7 August 2025 · Give them something to do while you work from home archived page
    • 20 September 2026 · Give them something to do while you work from home archived page
    • 6 November 2026 · Give them something to do while you work from home current websiteHistorical capture not publicly available
  2. July 2018 – July 2019 · 2 capturesStop worrying every time you say goodbye.

    Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.

    This wording observed 22 July 2019.

    archived page
    Inspect 2 captures in this group
    • 20 July 2018 · Stop worrying every time you say goodbye. archived page
    • 22 July 2019 · Stop worrying every time you say goodbye. archived page
  3. Seen March 2016 · 1 captureEngage Idle Paws

    CleverPet: Smart, adaptive hub to engage, teach, and connect with your dog all day, automatically. A dog with a job is a happy dog.

    This wording observed 5 March 2016.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

CleverPet updates homepage headline messaging

CleverPet revised its homepage headline language, changing how it frames its offering to website visitors.

  • Between July 2019 and July 2020, CleverPet changed its homepage headline from “Stop worrying every time you say goodbye.” to “Give them something to do while you work from home”. [1]
  • Reading: The new headline wording between July 2019 and July 2020 may indicate a shift in how CleverPet presents when its product is used. [1]

Cite this record

StartupHistory, “CleverPet” company record, https://startuphistory.org/c/clever.pet

Machine-readable: /c/clever.pet.json. How changes are found: method.