{
  "company": {
    "name": "CleverPet",
    "website": "https://clever.pet/",
    "record": "https://startuphistory.org/c/clever.pet"
  },
  "status": null,
  "history_since": "2016-03-05T04:36:07.000Z",
  "baseline": {
    "snapshot_id": "3461655848cd2d65fa1cf02f0ae74d58b819ac462501e349fcef756265dd3df8",
    "observed_at": "2016-03-05T04:36:07.000Z",
    "headline": "Engage Idle Paws",
    "description": "CleverPet: Smart, adaptive hub to engage, teach, and connect with your dog all day, automatically. A dog with a job is a happy dog.",
    "evidence": "https://web.archive.org/web/20160305043607/https://clever.pet/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:34:00.504Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-03-05T04:36:07.000Z",
      "variants": [
        {
          "headline": "Engage Idle Paws",
          "subhead": "CleverPet: Smart, adaptive hub to engage, teach, and connect with your dog all day, automatically. A dog with a job is a happy dog.",
          "observed_at": "2016-03-05T04:36:07.000Z",
          "evidence": "https://web.archive.org/web/20160305043607/https://clever.pet/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Engage Idle Paws",
      "subhead": "CleverPet: Smart, adaptive hub to engage, teach, and connect with your dog all day, automatically. A dog with a job is a happy dog.",
      "from": "2016-03-05T04:36:07.000Z",
      "to": "2016-03-05T04:36:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160305043607/https://clever.pet/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-03-05T04:36:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-22T05:39:19.000Z",
      "variants": [
        {
          "headline": "Stop worrying every time you say goodbye.",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2018-07-20T12:32:25.000Z",
          "evidence": "https://web.archive.org/web/20180720123225/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Stop worrying every time you say goodbye.",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2019-07-22T05:39:19.000Z",
          "evidence": "https://web.archive.org/web/20190722053919/https://clever.pet/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop worrying every time you say goodbye.",
      "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
      "from": "2018-07-20T12:32:25.000Z",
      "to": "2019-07-22T05:39:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190722053919/https://clever.pet/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-20T12:32:25.000Z",
          "to": "2019-07-22T05:39:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:34:00.504Z",
      "variants": [
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2020-07-26T12:52:47.000Z",
          "evidence": "https://web.archive.org/web/20200726125247/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2022-03-08T10:10:47.000Z",
          "evidence": "https://web.archive.org/web/20220308101047/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2023-01-05T19:51:28.000Z",
          "evidence": "https://web.archive.org/web/20230105195128/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2024-01-26T13:00:54.000Z",
          "evidence": "https://web.archive.org/web/20240126130054/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2025-08-07T13:24:47.000Z",
          "evidence": "https://web.archive.org/web/20250807132447/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2026-09-20T14:16:06.000Z",
          "evidence": "https://web.archive.org/web/20260920141606/https://clever.pet/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give them something to do while you work from home",
          "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
          "observed_at": "2026-11-06T14:34:00.504Z",
          "evidence": "https://clever.pet/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Give them something to do while you work from home",
      "subhead": "Home is boring. CleverPet fixes that, letting you provide the mental stimulation your dog craves.",
      "from": "2020-07-26T12:52:47.000Z",
      "to": "2026-11-06T14:34:00.504Z",
      "captures": 7,
      "evidence": "https://clever.pet/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-07-26T12:52:47.000Z",
          "to": "2026-11-06T14:34:00.504Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ef00ffd498b3d326427185e75ad57a8614cc0bd164b9c8198f9454104d683101:f3ddfce211f8f22f2bed159006b2e798ae77e8038e4fb2420abfc0b544f3263a:headline:14ae98c78ad99a4b",
      "before_evidence": "https://web.archive.org/web/20190722053919/https://clever.pet/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop worrying every time you say goodbye.” to “Give them something to do while you work from home”.",
      "between": {
        "from": "2019-07-22T05:39:19.000Z",
        "to": "2020-07-26T12:52:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20200726125247/https://clever.pet/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "CleverPet updates homepage headline messaging",
    "summary": "CleverPet revised its homepage headline language, changing how it frames its offering to website visitors.",
    "points": [
      {
        "text": "Between July 2019 and July 2020, CleverPet changed its homepage headline from “Stop worrying every time you say goodbye.” to “Give them something to do while you work from home”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The new headline wording between July 2019 and July 2020 may indicate a shift in how CleverPet presents when its product is used.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:56:21.524Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “CleverPet” company record, https://startuphistory.org/c/clever.pet"
}