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Company records / betaout.com

Betaout

Betaout (betaout.com): 7 changes recorded in its website history since August 2012.

The website did not answer the latest live check. Last tried 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeThe Only Ecommerce Marketing Software You Will Ever Need
    AfterBluecore is acquiring Betaout

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. HeadlineBetween and
    BeforeThe All-in-One Ecommerce Marketing Software
    AfterThe Only Ecommerce Marketing Software You Will Ever Need

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. PricingBetween and

    Removed its pricing page link.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeA platform that gives you all
    AfterThe All-in-one Ecommerce & B2C Marketing Software

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. HeadlineBetween and
    BeforeMaking smart marketers and publishers succeed through our softwares
    AfterA platform that gives you all

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 14 August 2012

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

betaout.com

Homepage

Listed prices
$4.24 / mo · $5.99 / mo

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen May 2019 · 1 capture · latest observed messagingBluecore is acquiring Betaout

    Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More

    This wording observed 7 May 2019.

    archived page
  2. September 2015 – January 2018 · 4 capturesThe Only Ecommerce Marketing Software You Will Ever Need

    Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More

    This wording observed 12 January 2018.

    archived page
    Inspect 4 captures in this group
    • 10 September 2015 · The All-in-one Ecommerce & B2C Marketing Software archived page
    • 11 July 2016 · The All-in-one Ecommerce Marketing Software archived page
    • 10 July 2017 · The All-in-One Ecommerce Marketing Software archived page
    • 12 January 2018 · The Only Ecommerce Marketing Software You Will Ever Need archived page
  3. Seen January 2015 · 1 captureA platform that gives you all

    This wording observed 29 January 2015.

    archived page
  4. Seen January 2014 · 1 captureMaking smart marketers and publishers succeed through our softwares

    This wording observed 9 January 2014.

    archived page
  5. August 2012 – January 2013 · 2 capturesBetaout – Editorial Project Management Software

    Editorial Project management for Wordpress Publishers and Digital Agencies. Bringing efficiency and Collaboration in editorial team.

    This wording observed 11 January 2013.

    archived page
    Inspect 2 captures in this group
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Betaout homepage now states “Bluecore is acquiring Betaout”

Betaout’s website messaging has shifted multiple times, most recently to an acquisition-related headline. Earlier changes covered ecommerce and B2C marketing positioning, pricing visibility, and a free sign-up or trial.

  • Between January 2018 and May 2019, Betaout changed its homepage headline from “The Only Ecommerce Marketing Software You Will Ever Need” to “Bluecore is acquiring Betaout”. [7]
  • Between July 2017 and January 2018, Betaout changed its homepage headline from “The All-in-One Ecommerce Marketing Software” to “The Only Ecommerce Marketing Software You Will Ever Need”. [6]
  • Between January 2015 and September 2015, Betaout changed its homepage headline from “A platform that gives you all” to “The All-in-one Ecommerce & B2C Marketing Software” and removed its pricing page link. [4][5]
  • Between January 2014 and January 2015, Betaout updated its homepage headline to “A platform that gives you all” and added a free sign-up or free trial; between August 2012 and January 2013, it added a pricing page. [1][2][3]

Cite this record

StartupHistory, “Betaout” company record, https://startuphistory.org/c/betaout.com

Machine-readable: /c/betaout.com.json. How changes are found: method.