{
  "company": {
    "name": "Betaout",
    "website": "https://betaout.com/",
    "record": "https://startuphistory.org/c/betaout.com"
  },
  "status": null,
  "history_since": "2012-08-14T07:50:56.000Z",
  "baseline": {
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    "observed_at": "2012-08-14T07:50:56.000Z",
    "headline": "betaout.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20120814075056/http://betaout.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.24 / mo",
            "$5.99 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2013-01-11T22:30:38.000Z",
      "variants": [
        {
          "headline": "betaout.com",
          "subhead": null,
          "observed_at": "2012-08-14T07:50:56.000Z",
          "evidence": "https://web.archive.org/web/20120814075056/http://betaout.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Betaout – Editorial Project Management Software",
          "subhead": "Editorial Project management for Wordpress Publishers and Digital Agencies. Bringing efficiency and Collaboration in editorial team.",
          "observed_at": "2013-01-11T22:30:38.000Z",
          "evidence": "https://web.archive.org/web/20130111223038/http://www.betaout.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Betaout – Editorial Project Management Software",
      "subhead": "Editorial Project management for Wordpress Publishers and Digital Agencies. Bringing efficiency and Collaboration in editorial team.",
      "from": "2012-08-14T07:50:56.000Z",
      "to": "2013-01-11T22:30:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130111223038/http://www.betaout.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2012-08-14T07:50:56.000Z",
          "to": "2013-01-11T22:30:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-01-09T13:31:15.000Z",
      "variants": [
        {
          "headline": "Making smart marketers and publishers succeed through our softwares",
          "subhead": null,
          "observed_at": "2014-01-09T13:31:15.000Z",
          "evidence": "https://web.archive.org/web/20140109133115/http://www.betaout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Making smart marketers and publishers succeed through our softwares",
      "subhead": null,
      "from": "2014-01-09T13:31:15.000Z",
      "to": "2014-01-09T13:31:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140109133115/http://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-09T13:31:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-01-29T08:05:34.000Z",
      "variants": [
        {
          "headline": "A platform that gives you all",
          "subhead": null,
          "observed_at": "2015-01-29T08:05:34.000Z",
          "evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A platform that gives you all",
      "subhead": null,
      "from": "2015-01-29T08:05:34.000Z",
      "to": "2015-01-29T08:05:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-29T08:05:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-12T22:50:58.000Z",
      "variants": [
        {
          "headline": "The All-in-one Ecommerce & B2C Marketing Software",
          "subhead": "Betaout helps ecommerce companies understand their customers and personalize every single marketing message across all channels to increase conversion",
          "observed_at": "2015-09-10T04:36:03.000Z",
          "evidence": "https://web.archive.org/web/20150910043603/https://www.betaout.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The All-in-one Ecommerce Marketing Software",
          "subhead": null,
          "observed_at": "2016-07-11T05:33:43.000Z",
          "evidence": "https://web.archive.org/web/20160711053343/http://www.betaout.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The All-in-One Ecommerce Marketing Software",
          "subhead": "Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More",
          "observed_at": "2017-07-10T23:14:22.000Z",
          "evidence": "https://web.archive.org/web/20170710231422/https://www.betaout.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Only Ecommerce Marketing Software You Will Ever Need",
          "subhead": "Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More",
          "observed_at": "2018-01-12T22:50:58.000Z",
          "evidence": "https://web.archive.org/web/20180112225058/https://www.betaout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Only Ecommerce Marketing Software You Will Ever Need",
      "subhead": "Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More",
      "from": "2015-09-10T04:36:03.000Z",
      "to": "2018-01-12T22:50:58.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20180112225058/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-09-10T04:36:03.000Z",
          "to": "2018-01-12T22:50:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-05-07T16:54:27.000Z",
      "variants": [
        {
          "headline": "Bluecore is acquiring Betaout",
          "subhead": "Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More",
          "observed_at": "2019-05-07T16:54:27.000Z",
          "evidence": "https://web.archive.org/web/20190507165427/http://www.betaout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bluecore is acquiring Betaout",
      "subhead": "Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More",
      "from": "2019-05-07T16:54:27.000Z",
      "to": "2019-05-07T16:54:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190507165427/http://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-05-07T16:54:27.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9b019c8e5b608747d95eb64bc5b2f139c5c02fa613354a59febe4a7185ab1a1a:395789bf452dd7b97000936bb0b5235f7fb9976b028001115200ebf2b739e02e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20120814075056/http://betaout.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-08-14T07:50:56.000Z",
        "to": "2013-01-11T22:30:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20130111223038/http://www.betaout.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-dc188e449c9b3e4cb71c839767d063313ddfb972d36e7fa6e6849d73dfbf5c28:efb850f6f49f242c70b7108609f491cd1d15eea0e6cfc98b5017ba9c939e109d:headline:fa55ac15b3675fcd",
      "before_evidence": "https://web.archive.org/web/20140109133115/http://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Making smart marketers and publishers succeed through our softwares” to “A platform that gives you all”.",
      "between": {
        "from": "2014-01-09T13:31:15.000Z",
        "to": "2015-01-29T08:05:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-dc188e449c9b3e4cb71c839767d063313ddfb972d36e7fa6e6849d73dfbf5c28:efb850f6f49f242c70b7108609f491cd1d15eea0e6cfc98b5017ba9c939e109d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20140109133115/http://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2014-01-09T13:31:15.000Z",
        "to": "2015-01-29T08:05:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-efb850f6f49f242c70b7108609f491cd1d15eea0e6cfc98b5017ba9c939e109d:5196399d3f3f88817a2e8b1dbffdcbcdcc0719836a4af4e5bb3d6212ceb4ec95:headline:2f1e615fe0e14b67",
      "before_evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A platform that gives you all” to “The All-in-one Ecommerce & B2C Marketing Software”.",
      "between": {
        "from": "2015-01-29T08:05:34.000Z",
        "to": "2015-09-10T04:36:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20150910043603/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-efb850f6f49f242c70b7108609f491cd1d15eea0e6cfc98b5017ba9c939e109d:5196399d3f3f88817a2e8b1dbffdcbcdcc0719836a4af4e5bb3d6212ceb4ec95:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20150129080534/https://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2015-01-29T08:05:34.000Z",
        "to": "2015-09-10T04:36:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20150910043603/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-f4c6388bff080b62f09d03179c08f92a7d7609632085def463c51eed2956b36f:d56be2b176d998004ce8b3e8fd0a1dca448cbdd2fb1b98313263267d09723cb3:headline:94502759fbd15d25",
      "before_evidence": "https://web.archive.org/web/20170710231422/https://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The All-in-One Ecommerce Marketing Software” to “The Only Ecommerce Marketing Software You Will Ever Need”.",
      "between": {
        "from": "2017-07-10T23:14:22.000Z",
        "to": "2018-01-12T22:50:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20180112225058/https://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d56be2b176d998004ce8b3e8fd0a1dca448cbdd2fb1b98313263267d09723cb3:3f769c76008b86c18e1b473e8945487c42a225f41691c056032884c7d7a22d10:headline:f49126b6533283d3",
      "before_evidence": "https://web.archive.org/web/20180112225058/https://www.betaout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Only Ecommerce Marketing Software You Will Ever Need” to “Bluecore is acquiring Betaout”.",
      "between": {
        "from": "2018-01-12T22:50:58.000Z",
        "to": "2019-05-07T16:54:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20190507165427/http://www.betaout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Betaout homepage now states “Bluecore is acquiring Betaout”",
    "summary": "Betaout’s website messaging has shifted multiple times, most recently to an acquisition-related headline. Earlier changes covered ecommerce and B2C marketing positioning, pricing visibility, and a free sign-up or trial.",
    "points": [
      {
        "text": "Between January 2018 and May 2019, Betaout changed its homepage headline from “The Only Ecommerce Marketing Software You Will Ever Need” to “Bluecore is acquiring Betaout”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between July 2017 and January 2018, Betaout changed its homepage headline from “The All-in-One Ecommerce Marketing Software” to “The Only Ecommerce Marketing Software You Will Ever Need”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between January 2015 and September 2015, Betaout changed its homepage headline from “A platform that gives you all” to “The All-in-one Ecommerce & B2C Marketing Software” and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      },
      {
        "text": "Between January 2014 and January 2015, Betaout updated its homepage headline to “A platform that gives you all” and added a free sign-up or free trial; between August 2012 and January 2013, it added a pricing page.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T16:08:50.113Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Betaout” company record, https://startuphistory.org/c/betaout.com"
}