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Company records / avawomen.com

Ava

Ava (avawomen.com): 3 changes recorded in its website history since August 2015.

The homepage shows no content without JavaScript, so the latest live check could not read it. Last tried 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeGo beyond ovulation
    AfterAdvancing women’s health, one cycle at a time.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. ComplianceBetween and

    Now states FDA-CLEARED compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. HeadlineBetween and
    BeforeWe Help You Get Pregnant
    AfterGet more fertile days each month with Ava.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 7 August 2015

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

We Help You Get Pregnant

The first smart bracelet that tracks your ovulation, cycle health and sleep patterns.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2023 – September 2026 · 8 captures · latest observed messagingAdvancing women’s health, one cycle at a time.

    See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy

    This wording observed 23 September 2026.

    archived page
    Inspect 8 captures in this group
    • 30 January 2023 · Advancing women’s health, one cycle at a time. archived page
    • 5 January 2024 · Advancing women’s health, one cycle at a time. archived page
    • 9 July 2025 · Advancing women’s health, one cycle at a time. archived page
    • 30 July 2025 · Advancing women’s health, one cycle at a time. archived page
    • 15 October 2025 · Advancing women’s health, one cycle at a time. archived page
    • 31 January 2026 · Advancing women’s health, one cycle at a time. archived page
    • 14 April 2026 · Advancing women’s health, one cycle at a time. archived page
    • 23 September 2026 · Advancing women’s health, one cycle at a time. archived page
  2. January 2018 – July 2021 · 4 capturesGo beyond ovulation

    See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy.

    This wording observed 11 July 2021.

    archived page
    Inspect 4 captures in this group
  3. Seen July 2016 · 1 captureGet more fertile days each month with Ava.

    Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.

    This wording observed 6 July 2016.

    archived page
  4. Seen August 2015 · 1 captureWe Help You Get Pregnant

    The first smart bracelet that tracks your ovulation, cycle health and sleep patterns.

    This wording observed 7 August 2015.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Ava updates fertility focus and highlights FDA-cleared status

Ava has updated its homepage messaging around fertility and broader women’s health, and at one point highlighted FDA-cleared status on its homepage.

  • Between August 2015 and July 2016, Ava changed its homepage headline from “We Help You Get Pregnant” to “Get more fertile days each month with Ava.” [1]
  • Between July 2020 and July 2021, Ava’s homepage stated FDA-CLEARED compliance. [2]
  • Between July 2021 and January 2023, Ava changed its homepage headline from “Go beyond ovulation” to “Advancing women’s health, one cycle at a time.” [3]
  • Reading: The shift from pregnancy-specific wording toward broader “women’s health” language between July 2021 and January 2023 may suggest an attempt to position Ava’s offering as relevant across more aspects of women’s health. [1][3]

Cite this record

StartupHistory, “Ava” company record, https://startuphistory.org/c/avawomen.com

Machine-readable: /c/avawomen.com.json. How changes are found: method.