{
  "company": {
    "name": "Ava",
    "website": "https://avawomen.com/",
    "record": "https://startuphistory.org/c/avawomen.com"
  },
  "status": null,
  "history_since": "2015-08-07T19:56:55.000Z",
  "baseline": {
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    "headline": "We Help You Get Pregnant",
    "description": "The first smart bracelet that tracks your ovulation, cycle health and sleep patterns.",
    "evidence": "https://web.archive.org/web/20150807195655/http://www.avawomen.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2015-08-07T19:56:55.000Z",
      "variants": [
        {
          "headline": "We Help You Get Pregnant",
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          "observed_at": "2015-08-07T19:56:55.000Z",
          "evidence": "https://web.archive.org/web/20150807195655/http://www.avawomen.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We Help You Get Pregnant",
      "subhead": "The first smart bracelet that tracks your ovulation, cycle health and sleep patterns.",
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      "to": "2015-08-07T19:56:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150807195655/http://www.avawomen.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-08-07T19:56:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-06T20:23:28.000Z",
      "variants": [
        {
          "headline": "Get more fertile days each month with Ava.",
          "subhead": "Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.",
          "observed_at": "2016-07-06T20:23:28.000Z",
          "evidence": "https://web.archive.org/web/20160706202328/http://www.avawomen.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.",
      "from": "2016-07-06T20:23:28.000Z",
      "to": "2016-07-06T20:23:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160706202328/http://www.avawomen.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-06T20:23:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-11T02:01:13.000Z",
      "variants": [
        {
          "headline": "Ovulation Tracking Bracelet | Ava",
          "subhead": "Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.",
          "observed_at": "2018-01-04T13:55:19.000Z",
          "evidence": "https://web.archive.org/web/20180104135519/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ovulation Tracking Bracelet | Ava",
          "subhead": "Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.",
          "observed_at": "2019-01-05T00:40:24.000Z",
          "evidence": "https://web.archive.org/web/20190105004024/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go beyond ovulation",
          "subhead": "Ava gives you 5 fertile days, doubling your chances to conceive each month. Learn more about this smart ovulation tracking bracelet.",
          "observed_at": "2020-07-16T15:25:20.000Z",
          "evidence": "https://web.archive.org/web/20200716152520/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go beyond ovulation",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy.",
          "observed_at": "2021-07-11T02:01:13.000Z",
          "evidence": "https://web.archive.org/web/20210711020113/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go beyond ovulation",
      "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy.",
      "from": "2018-01-04T13:55:19.000Z",
      "to": "2021-07-11T02:01:13.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20210711020113/https://www.avawomen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-04T13:55:19.000Z",
          "to": "2021-07-11T02:01:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-09-23T17:26:03.000Z",
      "variants": [
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2023-01-30T21:31:48.000Z",
          "evidence": "https://web.archive.org/web/20230130213148/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2024-01-05T00:12:16.000Z",
          "evidence": "https://web.archive.org/web/20240105001216/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2025-07-09T00:50:06.000Z",
          "evidence": "https://web.archive.org/web/20250709005006/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2025-07-30T23:08:16.000Z",
          "evidence": "https://web.archive.org/web/20250730230816/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2025-10-15T04:18:41.000Z",
          "evidence": "https://web.archive.org/web/20251015041841/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2026-01-31T07:08:50.000Z",
          "evidence": "https://web.archive.org/web/20260131070850/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2026-04-14T03:07:27.000Z",
          "evidence": "https://web.archive.org/web/20260414030727/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing women’s health, one cycle at a time.",
          "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
          "observed_at": "2026-09-23T17:26:03.000Z",
          "evidence": "https://web.archive.org/web/20260923172603/https://www.avawomen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Advancing women’s health, one cycle at a time.",
      "subhead": "See your 5 best days to conceive in real-time. Go beyond ovulation day, and make use of your full fertile window to increase your chances of pregnancy",
      "from": "2023-01-30T21:31:48.000Z",
      "to": "2026-09-23T17:26:03.000Z",
      "captures": 8,
      "evidence": "https://web.archive.org/web/20260923172603/https://www.avawomen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-30T21:31:48.000Z",
          "to": "2026-09-23T17:26:03.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ee4c4528f638ed0c315f0176d51fb37bab1eb372fedde6d1f72f3ba69f91d9f5:1e4e2258025827bbbb4b13b957841c0a40229f03f33c661f26293a38743631b5:headline:f34b2e89ad446080",
      "before_evidence": "https://web.archive.org/web/20150807195655/http://www.avawomen.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We Help You Get Pregnant” to “Get more fertile days each month with Ava.”.",
      "between": {
        "from": "2015-08-07T19:56:55.000Z",
        "to": "2016-07-06T20:23:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20160706202328/http://www.avawomen.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-3869353be20d498a2f36579e29e638fd4310f1394076e852f9990e2b81b52c8c:c851f930e1abc41da3c2af1e7ee7653b3057e6d24f90defe122f51df114e841a:compliance:6413606ad0920fac",
      "before_evidence": "https://web.archive.org/web/20200716152520/https://www.avawomen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FDA-CLEARED compliance on its homepage.",
      "between": {
        "from": "2020-07-16T15:25:20.000Z",
        "to": "2021-07-11T02:01:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20210711020113/https://www.avawomen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 3,
      "id": "page-c851f930e1abc41da3c2af1e7ee7653b3057e6d24f90defe122f51df114e841a:f3ae85791ae572c203bcec8ced2d2bbb3de982ca581b0233c49c27061af6c2dc:headline:4b5f65ccfdb01249",
      "before_evidence": "https://web.archive.org/web/20210711020113/https://www.avawomen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go beyond ovulation” to “Advancing women’s health, one cycle at a time.”.",
      "between": {
        "from": "2021-07-11T02:01:13.000Z",
        "to": "2023-01-30T21:31:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230130213148/https://www.avawomen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Ava updates fertility focus and highlights FDA-cleared status",
    "summary": "Ava has updated its homepage messaging around fertility and broader women’s health, and at one point highlighted FDA-cleared status on its homepage.",
    "points": [
      {
        "text": "Between August 2015 and July 2016, Ava changed its homepage headline from “We Help You Get Pregnant” to “Get more fertile days each month with Ava.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2020 and July 2021, Ava’s homepage stated FDA-CLEARED compliance.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2021 and January 2023, Ava changed its homepage headline from “Go beyond ovulation” to “Advancing women’s health, one cycle at a time.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The shift from pregnancy-specific wording toward broader “women’s health” language between July 2021 and January 2023 may suggest an attempt to position Ava’s offering as relevant across more aspects of women’s health.",
        "kind": "interpretation",
        "changes": [
          1,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T21:06:15.819Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ava” company record, https://startuphistory.org/c/avawomen.com"
}