Asana

Asana (asana.com): 14 changes recorded in its website history since July 2010. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

HeadlineBetween 3 August 2026 and 6 November 2026
BeforeThe OS for human-agent teams
AfterSupercharge your teams with AI
Observed on the company’s website; business claims are not independently verified.
earlier archived page current websiteHistorical capture not publicly availableLink to observation
MessagingBetween 3 May 2026 and 3 August 2026
BeforeSupercharge your teams with AI that gets work done
AfterThe OS for human-agent teams
Classifier interpretation of website text.
earlier archived page later archived page Link to observation
New logosBetween 3 February 2026 and 3 May 2026
Added logo to its homepage: [Homepage] AIT Hero graphic.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 3 February 2026 and 3 May 2026
BeforeAll your work, all in one place
AfterSupercharge your teams with AI that gets work done
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 3 November 2025 and 3 February 2026
BeforeHuman + AI collaboration that delivers
AfterAll your work, all in one place
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
TractionBetween 1 July 2023 and 3 November 2025
Now claims “300+ integrations” on its homepage (was “200+ integrations”).
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 1 July 2023 and 3 November 2025
BeforeTry the #1 software in project and product management
AfterHuman + AI collaboration that delivers
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
Go-to-marketBetween 4 January 2022 and 1 July 2023
Dropped its free sign-up; visitors are now asked to book a demo.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 4 January 2022 and 1 July 2023
BeforeSee everything the team’s working on in one place.
AfterTry the #1 software in project and product management
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 1 July 2020 and 4 January 2022
BeforeKeep your team coordinated, wherever you are
AfterSee everything the team’s working on in one place.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
Go-to-marketBetween 4 July 2015 and 5 January 2017
Added a free sign-up or free trial.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 4 July 2015 and 5 January 2017
BeforeTeamwork without email
AfterMove work forward
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
PricingBetween 2 January 2012 and 15 January 2014
Added a pricing page.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 2 January 2012 and 15 January 2014
BeforeDo Great Things.
AfterTeamwork without email
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation

First recorded website

Observed 2 January 2012

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Do Great Things.

Asana is the shared task list for your team. The place to plan, organize and stay in sync on your efforts.

archived page Link to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

August 2026 – November 2026 · 2 captures · latest observed messagingSupercharge your teams with AI
Work management software for teams and AI agents. Plan, automate, and execute critical workflows together.
This wording observed 6 November 2026.
current websiteHistorical capture not publicly available
Inspect 2 captures in this group
- 3 August 2026 · The OS for human-agent teams archived page
- 6 November 2026 · Supercharge your teams with AI current websiteHistorical capture not publicly available
Seen May 2026 · 1 captureSupercharge your teams with AI that gets work done
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 3 May 2026.
archived page
Seen February 2026 · 1 captureAll your work, all in one place
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 3 February 2026.
archived page
Seen November 2025 · 1 captureHuman + AI collaboration that delivers
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 3 November 2025.
archived page
Seen July 2023 · 1 captureTry the #1 software in project and product management
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 1 July 2023.
archived page
Seen January 2022 · 1 captureSee everything the team’s working on in one place.
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 4 January 2022.
archived page
Seen July 2020 · 1 captureKeep your team coordinated, wherever you are
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization, focused on their goals, projects, and tasks with Asana.
This wording observed 1 July 2020.
archived page
Seen July 2018 · 1 captureUse Asana to track your team’s work & manage projects · Asana
It’s free to use, simple to get started, and powerful enough to run your entire business. Sign up for free today.
This wording observed 2 July 2018.
archived page
Seen January 2017 · 1 captureMove work forward
It’s free to use, simple to get started, and powerful enough to run your entire business. Sign up for free today.
This wording observed 5 January 2017.
archived page
January 2014 – July 2015 · 2 capturesTeamwork without email
Asana puts conversations & tasks together, so you can get more done with less effort. Do Great Things with Asana.
This wording observed 4 July 2015.
archived page
Inspect 2 captures in this group
- 15 January 2014 · Teamwork without email archived page
- 4 July 2015 · Teamwork without email archived page
Seen January 2012 · 1 captureDo Great Things.
Asana is the shared task list for your team. The place to plan, organize and stay in sync on your efforts.
This wording observed 2 January 2012.
archived page

Cite this record

StartupHistory, “Asana” company record, https://startuphistory.org/c/asana.com

Machine-readable: /c/asana.com.json. How changes are found: method.