{
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      "evidence": "https://web.archive.org/web/20251103181818/https://asana.com/",
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      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “300+ integrations” on its homepage (was “200+ integrations”).",
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        "to": "2025-11-03T18:18:18.000Z"
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    {
      "n": 11,
      "id": "page-d87d0f458432d74662802102fb359786388ee7cb5a20464e8268ccefe051f77f:59b867f8a6dcf58a0ffecbd93a188d0a24f6996af9ebaaa7dad10d7bc7402e6d:headline:0364f99be5e96c81",
      "before_evidence": "https://web.archive.org/web/20260203163059/https://asana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your work, all in one place” to “Supercharge your teams with AI that gets work done”.",
      "between": {
        "from": "2026-02-03T16:30:59.000Z",
        "to": "2026-05-03T18:48:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503184848/https://asana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-d87d0f458432d74662802102fb359786388ee7cb5a20464e8268ccefe051f77f:59b867f8a6dcf58a0ffecbd93a188d0a24f6996af9ebaaa7dad10d7bc7402e6d:logos:39e50e1420979d5d",
      "before_evidence": "https://web.archive.org/web/20260203163059/https://asana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: [Homepage] AIT Hero graphic.",
      "between": {
        "from": "2026-02-03T16:30:59.000Z",
        "to": "2026-05-03T18:48:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503184848/https://asana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "classifier-59b867f8a6dcf58a0ffecbd93a188d0a24f6996af9ebaaa7dad10d7bc7402e6d:2bd9fb9fccb2da898787f0939940e962dc063cdb225d0aefb399bd36ec8ebb18:repositioning",
      "before_evidence": "https://web.archive.org/web/20260503184848/https://asana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Supercharge your teams with AI that gets work done” to “The OS for human-agent teams”.",
      "between": {
        "from": "2026-05-03T18:48:48.000Z",
        "to": "2026-08-03T16:59:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260803165942/https://asana.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 14,
      "id": "page-2bd9fb9fccb2da898787f0939940e962dc063cdb225d0aefb399bd36ec8ebb18:acd33129db766af18aef9189c5a83d194fff5bba4137bd5dc370a5e6cf73c25e:headline:ef4773e342eda109",
      "before_evidence": "https://web.archive.org/web/20260803165942/https://asana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The OS for human-agent teams” to “Supercharge your teams with AI”.",
      "between": {
        "from": "2026-08-03T16:59:42.000Z",
        "to": "2026-11-06T14:25:57.735Z"
      },
      "evidence": "https://asana.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Asana” company record, https://startuphistory.org/c/asana.com"
}