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Company records / applitools.com

Applitools

Applitools (applitools.com): 14 changes recorded in its website history since January 2014. Homepage last checked 5 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    BeforeKeep AI code in check with proven Visual AI validation
    AfterAI writes code fast. Know it works and looks right.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. PricingBetween and

    Removed its pricing page link.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. HeadlineBetween and
    BeforeRelease confidence at every stage of your product’s lifecycle
    AfterKeep AI code in check with proven Visual AI validation

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeFast. Scalable. Reliable. Deterministic AI Tests That Never Hallucinate
    AfterRelease confidence at every stage of your product’s lifecycle

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. New logosBetween and

    Added logos to its homepage: Eli Lilly, Bayer, Allianz and Chanel.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. HeadlineBetween and
    BeforeThe AI-Powered Testing Platform Built for Speed, Scalability and Accuracy
    AfterFast. Scalable. Reliable. Deterministic AI Tests That Never Hallucinate

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. New customersBetween and

    Added customer logos to its homepage: Abbvie, Intuit, aetna and RBS.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. HeadlineBetween and
    BeforeMaximum Coverage Minimum Time
    AfterThe AI-Powered Testing Platform Built for Speed, Scalability and Accuracy

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. ComplianceBetween and

    Now states ISO 27001 and SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  10. HeadlineBetween and
    BeforeNext generation test automation platform powered by Visual AI
    AfterMaximum Coverage Minimum Time

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  11. New customersBetween and

    Added customer logos to its homepage: 1800Contacts, Allianz, Lloyds Bank, NASDAQ, Peloton, Chanel, Jaguar, Vodafone and 5 more.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  12. New customersBetween and

    Added customer logos to its homepage: Bank of America, Microsoft, Bayer, Johnson & Johnson and TD Bank.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  13. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  14. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 4 January 2014

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Web App Testing

The first cloud based automated visual testing solution that automatically validates all the visual aspects of Web, Mobile and Desktop apps. Sign up for a free account.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingAI writes code fast. Know it works and looks right.

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 5 November 2026.

    current websiteHistorical capture not publicly available
  2. Seen October 2026 · 1 captureKeep AI code in check with proven Visual AI validation

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 4 October 2026.

    archived page
  3. Seen July 2026 · 1 captureRelease confidence at every stage of your product’s lifecycle

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 4 July 2026.

    archived page
  4. Seen February 2026 · 1 captureFast. Scalable. Reliable. Deterministic AI Tests That Never Hallucinate

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 2 February 2026.

    archived page
  5. August 2025 – November 2025 · 2 capturesThe AI-Powered Testing Platform Built for Speed, Scalability and Accuracy

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 1 November 2025.

    archived page
    Inspect 2 captures in this group
    • 2 August 2025 · The AI-Powered Testing Platform Built for Speed, Scalability and Accuracy archived page
    • 1 November 2025 · The AI-Powered Testing Platform Built for Speed, Scalability and Accuracy archived page
  6. Seen January 2025 · 1 captureMaximum Coverage Minimum Time

    Applitools is an AI-powered end-to-end testing platform that combines our proven Visual AI with the latest GenAI and no-code approaches to maximize your test coverage while automating maintenance and

    This wording observed 5 January 2025.

    archived page
  7. Seen July 2023 · 1 captureNext generation test automation platform powered by Visual AI

    Applitools is an AI-powered visual testing & monitoring platform. Applitools Visual AI is easy to setup and integrates with all modern test frameworks.

    This wording observed 2 July 2023.

    archived page
  8. Seen July 2018 · 1 captureHow does it work?

    Automated Visual Software Testing

    This wording observed 17 July 2018.

    archived page
  9. October 2015 – February 2017 · 2 capturesApplitools – Visual Test Automation - Home

    The first cloud based automated visual testing solution that automatically validates all the visual aspects of Web, Mobile and Desktop apps. Sign up for a free account.

    This wording observed 22 February 2017.

    archived page
    Inspect 2 captures in this group
    • 29 October 2015 · Applitools – Visual Test Automation - Home archived page
    • 22 February 2017 · Applitools – Visual Test Automation - Home archived page
  10. Seen January 2014 · 1 captureWeb App Testing

    The first cloud based automated visual testing solution that automatically validates all the visual aspects of Web, Mobile and Desktop apps. Sign up for a free account.

    This wording observed 4 January 2014.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Applitools updates homepage messaging and removes pricing link

Applitools has recently revised its homepage headlines multiple times, emphasizing testing, Visual AI validation and AI code, and removed its pricing page link while adding more logos to its homepage.

  • Between October 2026 and November 2026, Applitools changed its homepage headline to “AI writes code fast. Know it works and looks right.”, following earlier wording about Visual AI validation and release confidence. [11][12][14]
  • Between July 2026 and October 2026, Applitools removed its pricing page link from its website. [13]
  • Between November 2025 and February 2026, Applitools added customer logos to its homepage, including Abbvie, Intuit, aetna and RBS, and also added logos for Eli Lilly, Bayer, Allianz and Chanel. [8][10]
  • Reading: The series of homepage headline changes between January 2025 and November 2026, highlighting an AI-powered testing platform, Visual AI validation and AI code, is consistent with Applitools refining how it positions its testing offering. [7][9][11][12][14]

Cite this record

StartupHistory, “Applitools” company record, https://startuphistory.org/c/applitools.com

Machine-readable: /c/applitools.com.json. How changes are found: method.