{
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      "summary": "Added customer logos to its homepage: Abbvie, Intuit, aetna and RBS.",
      "between": {
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        "to": "2026-02-02T05:24:06.000Z"
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      "evidence": "https://web.archive.org/web/20260202052406/https://applitools.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-customer-logos"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI-Powered Testing Platform Built for Speed, Scalability and Accuracy” to “Fast. Scalable. Reliable. Deterministic AI Tests That Never Hallucinate”.",
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      },
      "evidence": "https://web.archive.org/web/20260202052406/https://applitools.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "kind": "logos",
      "label": "New logos",
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      "between": {
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        "to": "2026-02-02T05:24:06.000Z"
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      "evidence": "https://web.archive.org/web/20260202052406/https://applitools.com/",
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      "topic": null
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    {
      "n": 11,
      "id": "page-e7b660928d7bd1766dde72defcb4df5eb5c1ac4c6162f039e273a1edd25318fa:3422162478216c1ba43d4d3c59a7c58bb11d85c912c10ef3a83ad291ab984366:headline:6db81514f0f4cbc8",
      "before_evidence": "https://web.archive.org/web/20260202052406/https://applitools.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fast. Scalable. Reliable. Deterministic AI Tests That Never Hallucinate” to “Release confidence at every stage of your product’s lifecycle”.",
      "between": {
        "from": "2026-02-02T05:24:06.000Z",
        "to": "2026-07-04T02:23:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260704022318/https://applitools.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-3422162478216c1ba43d4d3c59a7c58bb11d85c912c10ef3a83ad291ab984366:601456b8f01b1277a292a7c65e1d9c53b6c154a451cfa94b7c2cd145ca3e27b1:headline:750cb2ff95ec9320",
      "before_evidence": "https://web.archive.org/web/20260704022318/https://applitools.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Release confidence at every stage of your product’s lifecycle” to “Keep AI code in check with proven Visual AI validation”.",
      "between": {
        "from": "2026-07-04T02:23:18.000Z",
        "to": "2026-10-04T22:11:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20261004221123/https://applitools.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-3422162478216c1ba43d4d3c59a7c58bb11d85c912c10ef3a83ad291ab984366:601456b8f01b1277a292a7c65e1d9c53b6c154a451cfa94b7c2cd145ca3e27b1:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260704022318/https://applitools.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-07-04T02:23:18.000Z",
        "to": "2026-10-04T22:11:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20261004221123/https://applitools.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-601456b8f01b1277a292a7c65e1d9c53b6c154a451cfa94b7c2cd145ca3e27b1:51ad7b1f7a4b13cd391327a6b2704c5d8d26c1dd24dbb865d0543952e8295217:headline:362d9f6341a617e2",
      "before_evidence": "https://web.archive.org/web/20261004221123/https://applitools.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Keep AI code in check with proven Visual AI validation” to “AI writes code fast. Know it works and looks right.”.",
      "between": {
        "from": "2026-10-04T22:11:23.000Z",
        "to": "2026-11-05T11:20:37.434Z"
      },
      "evidence": "https://applitools.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Applitools updates homepage messaging and removes pricing link",
    "summary": "Applitools has recently revised its homepage headlines multiple times, emphasizing testing, Visual AI validation and AI code, and removed its pricing page link while adding more logos to its homepage.",
    "points": [
      {
        "text": "Between October 2026 and November 2026, Applitools changed its homepage headline to “AI writes code fast. Know it works and looks right.”, following earlier wording about Visual AI validation and release confidence.",
        "kind": "fact",
        "changes": [
          11,
          12,
          14
        ]
      },
      {
        "text": "Between July 2026 and October 2026, Applitools removed its pricing page link from its website.",
        "kind": "fact",
        "changes": [
          13
        ]
      },
      {
        "text": "Between November 2025 and February 2026, Applitools added customer logos to its homepage, including Abbvie, Intuit, aetna and RBS, and also added logos for Eli Lilly, Bayer, Allianz and Chanel.",
        "kind": "fact",
        "changes": [
          8,
          10
        ]
      },
      {
        "text": "The series of homepage headline changes between January 2025 and November 2026, highlighting an AI-powered testing platform, Visual AI validation and AI code, is consistent with Applitools refining how it positions its testing offering.",
        "kind": "interpretation",
        "changes": [
          7,
          9,
          11,
          12,
          14
        ]
      }
    ],
    "written_at": "2026-11-07T16:09:24.536Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Applitools” company record, https://startuphistory.org/c/applitools.com"
}