StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / apollo.io

Apollo.io

Apollo.io (apollo.io): 12 changes recorded in its website history since July 2018. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. ComplianceBetween and

    Now states ISO 27001 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. HeadlineBetween and
    BeforeThe AI sales platform for smarter, faster revenue growth
    AfterGrow revenue with one connected GTM system

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  3. ComplianceBetween and

    Now states PCI DSS and SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. TractionBetween and

    Now claims “73M companies” on its homepage (was “160K+ companies”).

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. HeadlineBetween and
    BeforeReach every buyer on earth
    AfterFind and close your next deal

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. HeadlineBetween and
    Before10x your revenue with Apollo
    AfterReach every buyer on earth

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. ComplianceBetween and

    Now states SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. TractionBetween and

    Now claims “60m+ companies” on its homepage (was “500 companies”).

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. HeadlineBetween and
    BeforeReady to try it out?
    After10x your revenue with Apollo

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  10. HeadlineBetween and
    BeforeData-driven revenue growth
    AfterReady to try it out?

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  11. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  12. HeadlineBetween and
    BeforeNo one ever drowned in revenue
    AfterData-driven revenue growth

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 20 July 2018

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

No one ever drowned in revenue

Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingGrow revenue with one connected GTM system

    Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. November 2025 – July 2026 · 4 capturesThe AI sales platform for smarter, faster revenue growth

    Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.

    This wording observed 2 July 2026.

    archived page
    Inspect 4 captures in this group
    • 1 November 2025 · The AI sales platform for smarter, faster revenue growth archived page
    • 3 February 2026 · The AI sales platform for smarter, faster revenue growth archived page
    • 3 May 2026 · The AI sales platform for smarter, faster revenue growth archived page
    • 2 July 2026 · The AI sales platform for smarter, faster revenue growth archived page
  3. Seen July 2024 · 1 captureFind and close your next deal

    Search, engage, and convert over 275 million contacts at over 73 million companies with Apollo's sales intelligence and engagement platform.

    This wording observed 2 July 2024.

    archived page
  4. Seen July 2023 · 1 captureReach every buyer on earth

    Search, engage, and convert over 265 million contacts at over 70 million companies with Apollo's sales intelligence and engagement platform.

    This wording observed 1 July 2023.

    archived page
  5. Seen July 2022 · 1 capture10x your revenue with Apollo

    This wording observed 1 July 2022.

    archived page
  6. Seen July 2021 · 1 captureReady to try it out?

    Apollo is a data-first engagement platform that embeds intelligence within your workflows to help you execute, analyze, and improve on your growth strategy.

    This wording observed 2 July 2021.

    archived page
  7. Seen July 2020 · 1 captureData-driven revenue growth

    Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your growth strategy.

    This wording observed 3 July 2020.

    archived page
  8. July 2018 – July 2019 · 2 capturesNo one ever drowned in revenue

    Apollo accelerates the growth & success of your entire sales org with the first truly reliable, scalable sales revenue & engagement acceleration platform. Learn how you can shorten the ramp-up time fo

    This wording observed 17 July 2019.

    archived page
    Inspect 2 captures in this group
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Apollo.io expands compliance claims and GTM messaging

Apollo.io has updated its homepage messaging around a connected go-to-market system and added further security and compliance claims, alongside a significant increase in the companies it reports on its homepage.

  • Between November 2025 and February 2026, Apollo.io updated its homepage to state PCI DSS and SOC 2 compliance. [10]
  • Between July 2026 and November 2026, Apollo.io changed its homepage headline from “The AI sales platform for smarter, faster revenue growth” to “Grow revenue with one connected GTM system”. [11]
  • Between July 2026 and November 2026, Apollo.io updated its homepage to state ISO 27001 compliance. [12]
  • Reading: Between July 2023 and July 2024, Apollo.io’s homepage claim on companies increased from “160K+ companies” to “73M companies”, which may suggest a broadening of its stated data or market coverage. [9]

Cite this record

StartupHistory, “Apollo.io” company record, https://startuphistory.org/c/apollo.io

Machine-readable: /c/apollo.io.json. How changes are found: method.