{
  "company": {
    "name": "Apollo.io",
    "website": "https://apollo.io/",
    "record": "https://startuphistory.org/c/apollo.io"
  },
  "status": null,
  "history_since": "2018-07-20T05:24:08.000Z",
  "baseline": {
    "snapshot_id": "8c227f18ef46b4e2a3ffee5167eed28e911c2dd432ea5c2418ffc551360534e9",
    "observed_at": "2018-07-20T05:24:08.000Z",
    "headline": "No one ever drowned in revenue",
    "description": "Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform.",
    "evidence": "https://web.archive.org/web/20180720052408/https://www.apollo.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-17T08:56:10.000Z",
      "variants": [
        {
          "headline": "No one ever drowned in revenue",
          "subhead": "Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform.",
          "observed_at": "2018-07-20T05:24:08.000Z",
          "evidence": "https://web.archive.org/web/20180720052408/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "No one ever drowned in revenue",
          "subhead": "Apollo accelerates the growth & success of your entire sales org with the first truly reliable, scalable sales revenue & engagement acceleration platform. Learn how you can shorten the ramp-up time fo",
          "observed_at": "2019-07-17T08:56:10.000Z",
          "evidence": "https://web.archive.org/web/20190717085610/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No one ever drowned in revenue",
      "subhead": "Apollo accelerates the growth & success of your entire sales org with the first truly reliable, scalable sales revenue & engagement acceleration platform. Learn how you can shorten the ramp-up time fo",
      "from": "2018-07-20T05:24:08.000Z",
      "to": "2019-07-17T08:56:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190717085610/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-20T05:24:08.000Z",
          "to": "2019-07-17T08:56:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-03T04:16:45.000Z",
      "variants": [
        {
          "headline": "Data-driven revenue growth",
          "subhead": "Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your growth strategy.",
          "observed_at": "2020-07-03T04:16:45.000Z",
          "evidence": "https://web.archive.org/web/20200703041645/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data-driven revenue growth",
      "subhead": "Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your growth strategy.",
      "from": "2020-07-03T04:16:45.000Z",
      "to": "2020-07-03T04:16:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200703041645/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-03T04:16:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T04:07:16.000Z",
      "variants": [
        {
          "headline": "Ready to try it out?",
          "subhead": "Apollo is a data-first engagement platform that embeds intelligence within your workflows to help you execute, analyze, and improve on your growth strategy.",
          "observed_at": "2021-07-02T04:07:16.000Z",
          "evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ready to try it out?",
      "subhead": "Apollo is a data-first engagement platform that embeds intelligence within your workflows to help you execute, analyze, and improve on your growth strategy.",
      "from": "2021-07-02T04:07:16.000Z",
      "to": "2021-07-02T04:07:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-02T04:07:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T18:48:31.000Z",
      "variants": [
        {
          "headline": "10x your revenue with Apollo",
          "subhead": null,
          "observed_at": "2022-07-01T18:48:31.000Z",
          "evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "10x your revenue with Apollo",
      "subhead": null,
      "from": "2022-07-01T18:48:31.000Z",
      "to": "2022-07-01T18:48:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T18:48:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-01T19:11:17.000Z",
      "variants": [
        {
          "headline": "Reach every buyer on earth",
          "subhead": "Search, engage, and convert over 265 million contacts at over 70 million companies with Apollo's sales intelligence and engagement platform.",
          "observed_at": "2023-07-01T19:11:17.000Z",
          "evidence": "https://web.archive.org/web/20230701191117/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reach every buyer on earth",
      "subhead": "Search, engage, and convert over 265 million contacts at over 70 million companies with Apollo's sales intelligence and engagement platform.",
      "from": "2023-07-01T19:11:17.000Z",
      "to": "2023-07-01T19:11:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230701191117/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-01T19:11:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-02T08:34:45.000Z",
      "variants": [
        {
          "headline": "Find and close your next deal",
          "subhead": "Search, engage, and convert over 275 million contacts at over 73 million companies with Apollo's sales intelligence and engagement platform.",
          "observed_at": "2024-07-02T08:34:45.000Z",
          "evidence": "https://web.archive.org/web/20240702083445/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Find and close your next deal",
      "subhead": "Search, engage, and convert over 275 million contacts at over 73 million companies with Apollo's sales intelligence and engagement platform.",
      "from": "2024-07-02T08:34:45.000Z",
      "to": "2024-07-02T08:34:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240702083445/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-02T08:34:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-02T09:39:12.000Z",
      "variants": [
        {
          "headline": "The AI sales platform for smarter, faster revenue growth",
          "subhead": "Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.",
          "observed_at": "2025-11-01T01:04:00.000Z",
          "evidence": "https://web.archive.org/web/20251101010400/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI sales platform for smarter, faster revenue growth",
          "subhead": "Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.",
          "observed_at": "2026-02-03T18:06:31.000Z",
          "evidence": "https://web.archive.org/web/20260203180631/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI sales platform for smarter, faster revenue growth",
          "subhead": "Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.",
          "observed_at": "2026-05-03T01:41:30.000Z",
          "evidence": "https://web.archive.org/web/20260503014130/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI sales platform for smarter, faster revenue growth",
          "subhead": "Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.",
          "observed_at": "2026-07-02T09:39:12.000Z",
          "evidence": "https://web.archive.org/web/20260702093912/https://www.apollo.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The AI sales platform for smarter, faster revenue growth",
      "subhead": "Accelerate B2B sales with Apollo.io—an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data.",
      "from": "2025-11-01T01:04:00.000Z",
      "to": "2026-07-02T09:39:12.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260702093912/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-01T01:04:00.000Z",
          "to": "2026-07-02T09:39:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:24:16.449Z",
      "variants": [
        {
          "headline": "Grow revenue with one connected GTM system",
          "subhead": "Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.",
          "observed_at": "2026-11-06T14:24:16.449Z",
          "evidence": "https://www.apollo.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Grow revenue with one connected GTM system",
      "subhead": "Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.",
      "from": "2026-11-06T14:24:16.449Z",
      "to": "2026-11-06T14:24:16.449Z",
      "captures": 1,
      "evidence": "https://www.apollo.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:24:16.449Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cdd03ca1a5aa47f42a04f84beeeff0a7c99bc395c534e93f422f2981c96d934e:43c4c98a11f9424745d6c1a8d99aaa51c02afd22ae71628a5efa867ac95639b7:headline:8f6f5e183fd9f262",
      "before_evidence": "https://web.archive.org/web/20190717085610/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “No one ever drowned in revenue” to “Data-driven revenue growth”.",
      "between": {
        "from": "2019-07-17T08:56:10.000Z",
        "to": "2020-07-03T04:16:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703041645/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-cdd03ca1a5aa47f42a04f84beeeff0a7c99bc395c534e93f422f2981c96d934e:43c4c98a11f9424745d6c1a8d99aaa51c02afd22ae71628a5efa867ac95639b7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190717085610/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-07-17T08:56:10.000Z",
        "to": "2020-07-03T04:16:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703041645/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-43c4c98a11f9424745d6c1a8d99aaa51c02afd22ae71628a5efa867ac95639b7:9abfc03526e3df5ffe9fc2fe1131be889beb38b9576cb9ed9a1b9c70d5ce9ac0:headline:ddacf82e074a38bc",
      "before_evidence": "https://web.archive.org/web/20200703041645/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data-driven revenue growth” to “Ready to try it out?”.",
      "between": {
        "from": "2020-07-03T04:16:45.000Z",
        "to": "2021-07-02T04:07:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-9abfc03526e3df5ffe9fc2fe1131be889beb38b9576cb9ed9a1b9c70d5ce9ac0:0547d3a14a87125ed62392291c3d219a98fc8eba6b734be33e74ebcafa7db0ee:headline:787da6313e321829",
      "before_evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ready to try it out?” to “10x your revenue with Apollo”.",
      "between": {
        "from": "2021-07-02T04:07:16.000Z",
        "to": "2022-07-01T18:48:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-9abfc03526e3df5ffe9fc2fe1131be889beb38b9576cb9ed9a1b9c70d5ce9ac0:0547d3a14a87125ed62392291c3d219a98fc8eba6b734be33e74ebcafa7db0ee:traction:8c4b89b514b37e40",
      "before_evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “60m+ companies” on its homepage (was “500 companies”).",
      "between": {
        "from": "2021-07-02T04:07:16.000Z",
        "to": "2022-07-01T18:48:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-9abfc03526e3df5ffe9fc2fe1131be889beb38b9576cb9ed9a1b9c70d5ce9ac0:0547d3a14a87125ed62392291c3d219a98fc8eba6b734be33e74ebcafa7db0ee:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20210702040716/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-07-02T04:07:16.000Z",
        "to": "2022-07-01T18:48:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-0547d3a14a87125ed62392291c3d219a98fc8eba6b734be33e74ebcafa7db0ee:5cc35d8d2938326d8501fa30c39c8652cd7205aab08f719fbefb3dbc2294a350:headline:345704880ceb706d",
      "before_evidence": "https://web.archive.org/web/20220701184831/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “10x your revenue with Apollo” to “Reach every buyer on earth”.",
      "between": {
        "from": "2022-07-01T18:48:31.000Z",
        "to": "2023-07-01T19:11:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701191117/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-5cc35d8d2938326d8501fa30c39c8652cd7205aab08f719fbefb3dbc2294a350:759c1b9aecd361cc8a29f56b97e559b137384ae1bdb4d0cb4946b83ece17fb54:headline:be0dbbfe4a63469f",
      "before_evidence": "https://web.archive.org/web/20230701191117/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reach every buyer on earth” to “Find and close your next deal”.",
      "between": {
        "from": "2023-07-01T19:11:17.000Z",
        "to": "2024-07-02T08:34:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702083445/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5cc35d8d2938326d8501fa30c39c8652cd7205aab08f719fbefb3dbc2294a350:759c1b9aecd361cc8a29f56b97e559b137384ae1bdb4d0cb4946b83ece17fb54:traction:b4acf807b30d86f2",
      "before_evidence": "https://web.archive.org/web/20230701191117/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “73M companies” on its homepage (was “160K+ companies”).",
      "between": {
        "from": "2023-07-01T19:11:17.000Z",
        "to": "2024-07-02T08:34:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702083445/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-b5e0dad1c314b8801e5c713f3ff430b7fa7695b86b1cdef479dfc37de304dc77:bece57f89f0230b3c3644e059bb99c3cd544c2ba2f2b5f46d81d1e2fbad713d1:compliance:78d44e2ac8f13a8c",
      "before_evidence": "https://web.archive.org/web/20251101010400/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-11-01T01:04:00.000Z",
        "to": "2026-02-03T18:06:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203180631/https://www.apollo.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-e4c7be86fbda41e28808e002ea831eee60d9493fa5a9358f1fe9f8d4a0672883:80de26e855292ca0730adefec4ce2bfde8ee6639bbef096c1ef1291f858f17c6:headline:64e769f70b462362",
      "before_evidence": "https://web.archive.org/web/20260702093912/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI sales platform for smarter, faster revenue growth” to “Grow revenue with one connected GTM system”.",
      "between": {
        "from": "2026-07-02T09:39:12.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://www.apollo.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-e4c7be86fbda41e28808e002ea831eee60d9493fa5a9358f1fe9f8d4a0672883:80de26e855292ca0730adefec4ce2bfde8ee6639bbef096c1ef1291f858f17c6:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20260702093912/https://www.apollo.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2026-07-02T09:39:12.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://www.apollo.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": {
    "headline": "Apollo.io expands compliance claims and GTM messaging",
    "summary": "Apollo.io has updated its homepage messaging around a connected go-to-market system and added further security and compliance claims, alongside a significant increase in the companies it reports on its homepage.",
    "points": [
      {
        "text": "Between November 2025 and February 2026, Apollo.io updated its homepage to state PCI DSS and SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Apollo.io changed its homepage headline from “The AI sales platform for smarter, faster revenue growth” to “Grow revenue with one connected GTM system”.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Apollo.io updated its homepage to state ISO 27001 compliance.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between July 2023 and July 2024, Apollo.io’s homepage claim on companies increased from “160K+ companies” to “73M companies”, which may suggest a broadening of its stated data or market coverage.",
        "kind": "interpretation",
        "changes": [
          9
        ]
      }
    ],
    "written_at": "2026-11-07T15:12:00.190Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Apollo.io” company record, https://startuphistory.org/c/apollo.io"
}