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Company records / affinity.co

Affinity

Affinity (affinity.co): 11 changes recorded in its website history since October 2016. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. ComplianceBetween and

    Now states ISO 27001 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. New customersBetween and

    Added customer logos to its homepage: Jen Ard, Intel Capital, Cuco Vega, LEAP Global Partners, Sanjay Thapa, Endeavor, Ashley Cravens and Uncork Capital.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. New logosBetween and

    Added logos to its homepage: Lightspeed, Fidelity, Okta, Bain Capital, AICPA SOC2, GDPR, Trust Arc and CCPA.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeProspect Network Manage Show up smarter
    AfterFind, Manage, and Close More Deals

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. HeadlineBetween and
    BeforeRelationship Intelligence, Reimagined.
    AfterProspect Network Manage Show up smarter

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. InvestorsBetween and

    Now shows investor logos: advance venture partners and MassMutualVentures.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. ComplianceBetween and

    Now states SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. New customersBetween and

    Added customer logos to its homepage: private equity, Twillio, ColliersInternational and avison young.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. InvestorsBetween and

    Now shows investor logos: 8vc, sway, great-oaks, pear and wti.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  10. HeadlineBetween and
    BeforeYour professional network is your most valuable asset
    AfterRelationship Intelligence, Reimagined.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  11. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 14 October 2016

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

Empowering your professional relationships with insights and collaboration

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. May 2026 – November 2026 · 6 captures · latest observed messagingYour next deal is in your network

    Affinity CRM helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
    Inspect 6 captures in this group
    • 3 May 2026 · Your next deal is in your network. archived page
    • 2 July 2026 · Your next deal is in your network. archived page
    • 3 August 2026 · Your next deal is in your network archived page
    • 23 September 2026 · Your next deal is in your network archived page
    • 4 November 2026 · Your next deal is in your network current websiteHistorical capture not publicly available
    • 6 November 2026 · Your next deal is in your network current websiteHistorical capture not publicly available
  2. January 2024 – January 2025 · 2 capturesRelationship Intelligence, Reimagined | Affinity

    Affinity's helps dealmakers find and close more deals with relationship intelligence, automation, data enrichment, and AI. Reduce data entry and become more data-driven.

    This wording observed 1 January 2025.

    archived page
    Inspect 2 captures in this group
    • 3 January 2024 · Relationship Intelligence, Reimagined | Affinity archived page
    • 1 January 2025 · Relationship Intelligence, Reimagined | Affinity archived page
  3. Seen July 2022 · 1 captureFind, Manage, and Close More Deals

    Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by

    This wording observed 1 July 2022.

    archived page
  4. Seen July 2021 · 1 captureProspect Network Manage Show up smarter

    Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by

    This wording observed 10 July 2021.

    archived page
  5. January 2019 – February 2020 · 2 capturesRelationship Intelligence, Reimagined.

    Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patent-pending technology, Affinity manages your relationshi

    This wording observed 4 February 2020.

    archived page
    Inspect 2 captures in this group
    • 28 January 2019 · Relationship Intelligence, Reimagined. archived page
    • 4 February 2020 · Relationship Intelligence, Reimagined. archived page
  6. Seen July 2017 · 1 captureYour professional network is your most valuable asset

    Affinity is an intelligent customer relationship management solution for the 21st century enterprise.

    This wording observed 9 July 2017.

    archived page

Cite this record

StartupHistory, “Affinity” company record, https://startuphistory.org/c/affinity.co

Machine-readable: /c/affinity.co.json. How changes are found: method.