{
  "company": {
    "name": "Affinity",
    "website": "https://affinity.co/",
    "record": "https://startuphistory.org/c/affinity.co"
  },
  "status": null,
  "history_since": "2016-10-14T07:04:47.000Z",
  "baseline": {
    "snapshot_id": "897d15d969bc470e79fc52053d7691a1774e690bdf3b2473cb373669d236d47e",
    "observed_at": "2016-10-14T07:04:47.000Z",
    "headline": null,
    "description": "Empowering your professional relationships with insights and collaboration",
    "evidence": "https://web.archive.org/web/20161014070447/https://affinity.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:15:24.513Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-07-09T23:25:52.000Z",
      "variants": [
        {
          "headline": "Your professional network is your most valuable asset",
          "subhead": "Affinity is an intelligent customer relationship management solution for the 21st century enterprise.",
          "observed_at": "2017-07-09T23:25:52.000Z",
          "evidence": "https://web.archive.org/web/20170709232552/https://affinity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your professional network is your most valuable asset",
      "subhead": "Affinity is an intelligent customer relationship management solution for the 21st century enterprise.",
      "from": "2017-07-09T23:25:52.000Z",
      "to": "2017-07-09T23:25:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170709232552/https://affinity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-09T23:25:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-02-04T00:45:14.000Z",
      "variants": [
        {
          "headline": "Relationship Intelligence, Reimagined.",
          "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patent-pending technology, Affinity manages your relationshi",
          "observed_at": "2019-01-28T04:42:36.000Z",
          "evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Relationship Intelligence, Reimagined.",
          "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patent-pending technology, Affinity manages your relationshi",
          "observed_at": "2020-02-04T00:45:14.000Z",
          "evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Relationship Intelligence, Reimagined.",
      "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patent-pending technology, Affinity manages your relationshi",
      "from": "2019-01-28T04:42:36.000Z",
      "to": "2020-02-04T00:45:14.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-28T04:42:36.000Z",
          "to": "2020-02-04T00:45:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-10T16:27:39.000Z",
      "variants": [
        {
          "headline": "Prospect Network Manage Show up smarter",
          "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by ",
          "observed_at": "2021-07-10T16:27:39.000Z",
          "evidence": "https://web.archive.org/web/20210710162739/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Prospect Network Manage Show up smarter",
      "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by ",
      "from": "2021-07-10T16:27:39.000Z",
      "to": "2021-07-10T16:27:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210710162739/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-10T16:27:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T16:31:55.000Z",
      "variants": [
        {
          "headline": "Find, Manage, and Close More Deals",
          "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by ",
          "observed_at": "2022-07-01T16:31:55.000Z",
          "evidence": "https://web.archive.org/web/20220701163155/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Find, Manage, and Close More Deals",
      "subhead": "Affinity is the most powerful relationship intelligence platform enabling teams to leverage their network to close the next big deal. Using patented technology, Affinity manages your relationships by ",
      "from": "2022-07-01T16:31:55.000Z",
      "to": "2022-07-01T16:31:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701163155/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T16:31:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T03:01:53.000Z",
      "variants": [
        {
          "headline": "Relationship Intelligence, Reimagined | Affinity",
          "subhead": "Affinity's powerful relationship intelligence enables teams to use their network to find and close more deals. Reduce data entry and become more data-driven.",
          "observed_at": "2024-01-03T16:14:11.000Z",
          "evidence": "https://web.archive.org/web/20240103161411/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Relationship Intelligence, Reimagined | Affinity",
          "subhead": "Affinity's helps dealmakers find and close more deals with relationship intelligence, automation, data enrichment, and AI. Reduce data entry and become more data-driven.",
          "observed_at": "2025-01-01T03:01:53.000Z",
          "evidence": "https://web.archive.org/web/20250101030153/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Relationship Intelligence, Reimagined | Affinity",
      "subhead": "Affinity's helps dealmakers find and close more deals with relationship intelligence, automation, data enrichment, and AI. Reduce data entry and become more data-driven.",
      "from": "2024-01-03T16:14:11.000Z",
      "to": "2025-01-01T03:01:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250101030153/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-03T16:14:11.000Z",
          "to": "2025-01-01T03:01:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:15:24.513Z",
      "variants": [
        {
          "headline": "Your next deal is in your network.",
          "subhead": "Affinity helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-05-03T09:51:25.000Z",
          "evidence": "https://web.archive.org/web/20260503095125/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your next deal is in your network.",
          "subhead": "Affinity helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-07-02T09:37:17.000Z",
          "evidence": "https://web.archive.org/web/20260702093717/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your next deal is in your network",
          "subhead": "Affinity helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-08-03T03:06:25.000Z",
          "evidence": "https://web.archive.org/web/20260803030625/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your next deal is in your network",
          "subhead": "Affinity helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-09-23T01:18:45.000Z",
          "evidence": "https://web.archive.org/web/20260923011845/https://www.affinity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your next deal is in your network",
          "subhead": "Affinity CRM helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-11-04T09:42:30.502Z",
          "evidence": "https://www.affinity.co/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "Your next deal is in your network",
          "subhead": "Affinity CRM helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
          "observed_at": "2026-11-06T14:15:24.513Z",
          "evidence": "https://www.affinity.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your next deal is in your network",
      "subhead": "Affinity CRM helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.",
      "from": "2026-05-03T09:51:25.000Z",
      "to": "2026-11-06T14:15:24.513Z",
      "captures": 6,
      "evidence": "https://www.affinity.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-05-03T09:51:25.000Z",
          "to": "2026-11-06T14:15:24.513Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-897d15d969bc470e79fc52053d7691a1774e690bdf3b2473cb373669d236d47e:43461403a6259fad4f31071a735345e2c85adf51ddad38c0a08fe0e7ad4e6e80:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20161014070447/https://affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-10-14T07:04:47.000Z",
        "to": "2017-07-09T23:25:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20170709232552/https://affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-43461403a6259fad4f31071a735345e2c85adf51ddad38c0a08fe0e7ad4e6e80:dd2fd8381d8ccb166ff9a8287a52c08912529c12533c90253b3b73e4037a7c89:headline:e9ec1c864f84f2c5",
      "before_evidence": "https://web.archive.org/web/20170709232552/https://affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your professional network is your most valuable asset” to “Relationship Intelligence, Reimagined.”.",
      "between": {
        "from": "2017-07-09T23:25:52.000Z",
        "to": "2019-01-28T04:42:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-43461403a6259fad4f31071a735345e2c85adf51ddad38c0a08fe0e7ad4e6e80:dd2fd8381d8ccb166ff9a8287a52c08912529c12533c90253b3b73e4037a7c89:investors:036b19929e663d8b",
      "before_evidence": "https://web.archive.org/web/20170709232552/https://affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: 8vc, sway, great-oaks, pear and wti.",
      "between": {
        "from": "2017-07-09T23:25:52.000Z",
        "to": "2019-01-28T04:42:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "page-dd2fd8381d8ccb166ff9a8287a52c08912529c12533c90253b3b73e4037a7c89:28b4ce2f461efb638d0f8ab59d1d59b19cf0005f39dfc247d326666fe88b9742:customers_added:2f54d2630747a9de",
      "before_evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: private equity, Twillio, ColliersInternational and avison young.",
      "between": {
        "from": "2019-01-28T04:42:36.000Z",
        "to": "2020-02-04T00:45:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-dd2fd8381d8ccb166ff9a8287a52c08912529c12533c90253b3b73e4037a7c89:28b4ce2f461efb638d0f8ab59d1d59b19cf0005f39dfc247d326666fe88b9742:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2019-01-28T04:42:36.000Z",
        "to": "2020-02-04T00:45:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-dd2fd8381d8ccb166ff9a8287a52c08912529c12533c90253b3b73e4037a7c89:28b4ce2f461efb638d0f8ab59d1d59b19cf0005f39dfc247d326666fe88b9742:investors:3d87d2ae66a3c869",
      "before_evidence": "https://web.archive.org/web/20190128044236/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: advance venture partners and MassMutualVentures.",
      "between": {
        "from": "2019-01-28T04:42:36.000Z",
        "to": "2020-02-04T00:45:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 7,
      "id": "page-28b4ce2f461efb638d0f8ab59d1d59b19cf0005f39dfc247d326666fe88b9742:0b264f4737a41f52e2fee4f71086e483871769b511a411fd81b6c4ed40463e94:headline:95eb893621c850b3",
      "before_evidence": "https://web.archive.org/web/20200204004514/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Relationship Intelligence, Reimagined.” to “Prospect Network Manage Show up smarter”.",
      "between": {
        "from": "2020-02-04T00:45:14.000Z",
        "to": "2021-07-10T16:27:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210710162739/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0b264f4737a41f52e2fee4f71086e483871769b511a411fd81b6c4ed40463e94:3bcbd53c7f4a3e675ce2521fd700bdfb2f4ca1a82f21180bc9fa6e9770d3b54b:headline:ef317317fc4bbdcd",
      "before_evidence": "https://web.archive.org/web/20210710162739/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Prospect Network Manage Show up smarter” to “Find, Manage, and Close More Deals”.",
      "between": {
        "from": "2021-07-10T16:27:39.000Z",
        "to": "2022-07-01T16:31:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701163155/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-3bcbd53c7f4a3e675ce2521fd700bdfb2f4ca1a82f21180bc9fa6e9770d3b54b:568e001fd57cca18881a7a5f447e9ef5a79ed23a1d60c3ef3946eb4fa1df8522:logos:a48128880e41b2ca",
      "before_evidence": "https://web.archive.org/web/20220701163155/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Lightspeed, Fidelity, Okta, Bain Capital, AICPA SOC2, GDPR, Trust Arc and CCPA.",
      "between": {
        "from": "2022-07-01T16:31:55.000Z",
        "to": "2024-01-03T16:14:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103161411/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-568e001fd57cca18881a7a5f447e9ef5a79ed23a1d60c3ef3946eb4fa1df8522:01d6caa20230ef46f8638eb1044e4f61cb39a3a88aa87889cd445731e2422f5f:customers_added:29c4b8bc2f61cfb3",
      "before_evidence": "https://web.archive.org/web/20240103161411/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Jen Ard, Intel Capital, Cuco Vega, LEAP Global Partners, Sanjay Thapa, Endeavor, Ashley Cravens and Uncork Capital.",
      "between": {
        "from": "2024-01-03T16:14:11.000Z",
        "to": "2025-01-01T03:01:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101030153/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-568e001fd57cca18881a7a5f447e9ef5a79ed23a1d60c3ef3946eb4fa1df8522:01d6caa20230ef46f8638eb1044e4f61cb39a3a88aa87889cd445731e2422f5f:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20240103161411/https://www.affinity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2024-01-03T16:14:11.000Z",
        "to": "2025-01-01T03:01:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101030153/https://www.affinity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Affinity” company record, https://startuphistory.org/c/affinity.co"
}