Company records / provenance.org

Provenance

Provenance (provenance.org): 10 changes recorded in its website history since September 2011. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

TractionBetween 16 July 2026 and 6 November 2026
Now claims “2,300+ Brands” on its homepage (was “1,600+ brands”).
Observed on the company’s website; business claims are not independently verified.
earlier archived page current websiteHistorical capture not publicly availableLink to observation
PricingBetween 1 January 2025 and 16 July 2026
Removed its pricing page link.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 1 January 2025 and 16 July 2026
BeforeHarness green claims with confidence
AfterThe proof behind product claims
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 14 July 2023 and 1 January 2025
BeforeCreate positive change for people and planet
AfterHarness green claims with confidence
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HeadlineBetween 7 January 2022 and 14 July 2023
BeforeTurn positive social and environmental impact into brand value
AfterCreate positive change for people and planet
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
New logosBetween 6 July 2019 and 23 July 2020
Added logos to its homepage: Grass Roots Farmers Cooperative, Caravela Coffee and The Co-op.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
New logosBetween 3 January 2018 and 6 July 2019
Added logos to its homepage: Unilever, Grass Roots, Caravela, Sainsburys, Anuka, Teapigs, Fuchsia, Rebel Kitchen and 3 more.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
Go-to-marketBetween 3 January 2018 and 6 July 2019
Added a free sign-up or free trial.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
HiringBetween 2 July 2016 and 3 January 2018
Added a careers page.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation
PricingBetween 24 February 2015 and 2 July 2016
Added a pricing page.
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation

First recorded website

Observed 3 September 2011

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

FMA - Future Media Architects

archived page Link to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

July 2026 – November 2026 · 2 captures · latest observed messagingThe proof behind product claims
Provenance is the platform for product transparency and sustainability claims verification — discover brands and products with proven impact.
This wording observed 6 November 2026.
current websiteHistorical capture not publicly available
Inspect 2 captures in this group
- 16 July 2026 · The proof behind product claims archived page
- 6 November 2026 · The proof behind product claims current websiteHistorical capture not publicly available
Seen January 2025 · 1 captureHarness green claims with confidence
Provenance is the global leader in sustainability communications technology for consumer goods brands. Accelerate growth with trusted sustainability claims.
This wording observed 1 January 2025.
archived page
Seen July 2023 · 1 captureCreate positive change for people and planet
Provenance is the global leader in sustainability communications technology for consumer goods brands. Accelerate growth with trusted sustainability claims.
This wording observed 14 July 2023.
archived page
Seen January 2022 · 1 captureTurn positive social and environmental impact into brand value
Provenance is a software solution for sustainability communications and supply chain transparency.
This wording observed 7 January 2022.
archived page
Seen September 2011 · 1 captureFMA - Future Media Architects
This wording observed 3 September 2011.
archived page

Cite this record

StartupHistory, “Provenance” company record, https://startuphistory.org/c/provenance.org

Machine-readable: /c/provenance.org.json. How changes are found: method.