StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / optimizely.com

Optimizely

Optimizely (optimizely.com): 4 changes recorded in its website history since February 2010. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. MessagingBetween and
    BeforeOut-experiment. Outperform.
    AfterYou're free to grow You're free to grow You're free to grow You're free to grow You're free to grow

    Classifier interpretation of website text.

    earlier archived pagecurrent websiteHistorical capture not publicly availableLink to observation
  2. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 2 February 2010

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Web A/B & Multivariate Testing Made Easy.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen November 2026 · 1 capture · latest observed messagingYou're free to grow You're free to grow You're free to grow You're free to grow You're free to grow

    Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
  2. January 2019 – January 2020 · 2 capturesOut-experiment. Outperform.

    Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

    This wording observed 1 January 2020.

    archived page
    Inspect 2 captures in this group
  3. Seen July 2015 · 1 captureMake every experience count

    Deliver your best customer experiences at every touchpoint on the web and mobile apps.

    This wording observed 3 July 2015.

    archived page
  4. Seen January 2012 · 1 captureHouston, we have a problem.

    Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!

    This wording observed 1 January 2012.

    archived page
  5. Seen January 2011 · 1 captureOptimizely: A/B Testing you'll actually use

    This wording observed 27 January 2011.

    archived page
  6. Seen February 2010 · 1 captureWeb A/B & Multivariate Testing Made Easy.

    This wording observed 2 February 2010.

    archived page

Cite this record

StartupHistory, “Optimizely” company record, https://startuphistory.org/c/optimizely.com

Machine-readable: /c/optimizely.com.json. How changes are found: method.