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Company records / mortardata.com

Mortar Data

Mortar Data (mortardata.com): 6 changes recorded in its website history since August 2010.

The website did not answer the latest live check. Last tried 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. PricingBetween and

    Removed its pricing page link.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. HeadlineBetween and
    BeforeData science: Put it to work
    AfterSimple. Solid. Scalable.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. New logosBetween and

    Added logo to its homepage: AP.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeHadoop, in one hour.
    AfterThe Data Pipeline Framework for Hadoop

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 21 August 2010

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

Mortar is a platform for code-based data integration.

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen January 2015 · 1 capture · latest observed messagingSimple. Solid. Scalable.

    Award-winning platform for building data apps with open technologies: Pig, Python, MongoDB and more. Easily run a custom recommender system, move data to Redshift, or do NLP.

    This wording observed 2 January 2015.

    archived page
  2. Seen August 2014 · 1 captureData science: Put it to work

    Award-winning data science platform for open technologies: Pig, Python, MongoDB and more. Easily run a custom recommender system, analyze logs, or do NLP.

    This wording observed 11 August 2014.

    archived page
  3. Seen July 2013 · 1 captureThe Data Pipeline Framework for Hadoop

    Mortar is an award-winning open source data pipeline framework for Hadoop, and also provides Hadoop-as-a-service.

    This wording observed 28 July 2013.

    archived page
  4. July 2012 – January 2013 · 2 capturesHadoop, in one hour.

    Mortar is the leading open-source development framework for Hadoop, and also provides Hadoop-as-a-service.

    This wording observed 12 January 2013.

    archived page
    Inspect 2 captures in this group
  5. September 2011 – February 2012 · 2 capturesMortar Hawk > Introduction

    Hadoop in the cloud—an on-demand, easy-to-use platform for big data.

    This wording observed 15 February 2012.

    archived page
    Inspect 2 captures in this group
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Mortar Data homepage messaging and pricing surfacing shifts

Mortar Data adjusted its homepage messaging and how it surfaced pricing information, and added at least one logo to its homepage.

  • Between July 2012 and January 2013, Mortar Data added a free sign-up or free trial and introduced a pricing page. [1][2]
  • Between January 2013 and July 2013, Mortar Data changed its homepage headline from “Hadoop, in one hour.” to “The Data Pipeline Framework for Hadoop”. [3]
  • Between January 2014 and August 2014, Mortar Data added the AP logo to its homepage. [4]
  • Between August 2014 and January 2015, Mortar Data changed its homepage headline from “Data science: Put it to work” to “Simple. Solid. Scalable.” and removed its pricing page link. [5][6]

Cite this record

StartupHistory, “Mortar Data” company record, https://startuphistory.org/c/mortardata.com

Machine-readable: /c/mortardata.com.json. How changes are found: method.